Art Marketing Muse

This week I discuss how to identify who your customer is so that you can get your work in front of them. 

I often get the question from emerging artists, "I have work, now what?" This week I discuss how to make sure you are ready to take the next step in showing your work to the world.

It pisses me off when I hear about another artist getting scammed or one of my fellow creatives getting taken advantage of. In this video I tell you about a recent art scam that is going around via email, how to identify it, and how to avoid these scams.

This week I chat with Kansas City artist Jenny Hahn about her process painting classes. She discusses her creative journey and offers advice to other artists about not giving up.

As an artist, at some point you have or will be asked to give your hard earned work away in exchange for "exposure". Before giving your work away, find out why I don't work for exposure and you shouldn't either.

In the beginning of my art career, I had some pretty nasty opinions of money and business regarding my art. I wanted to pay my bills, but I was creating obstacles for myself without even realizing it. Only after I became aware of my feelings towards money and business was I able to change my perspective and move forward. Once my mindset shifted, my art career shifted. It's so important to get really clear about your mindset regarding money, business, and art. If you are not in the right mindset, you can unknowingly create obstacles for yourself. It's important to be aware of how you feel about your art as a business and road blocks you may be putting up without realizing it. This week I have some real talk about the subject, how I identified it, and what you can do start thinking differently.

The new year is always a great time to start setting goals for the year ahead. In this I talk about setting SMART goals for your art career. Goals are important because they give us a finish line to focus. Once you have a goal you can begin to build a road map to reach them.

Have you ever shown up late for a job interview and still expected to be hired? When you're making a first impression, do you show up in dirty clothes and barefoot? The answer is no! It's amazing how often I see artists making mistakes like these that are sabotaging their career. This week I talk about three things you should be doing in order to be taken seriously as an artist (and sell work)!

As creatives we can be victim to the occasional loss of inspiration or creative roadblock. Today I talk with Polly McCann, a fine artist, author, and creative consultant about how to overcome these roadblocks by honoring the detours and and stagnation.