Ask Frank Kern

Things are without question rarely as they seem. So here's what that means...

As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life. However, a lot of times those assumptions are completely wrong. And a lot of times those incorrect assumptions cost us a lot of money in lost sales.

I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.

Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying.

In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...

That question could be translated into "do fancy videos work better than non-fancy videos?"

And you know, what?

The non-fancy videos work better.

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...

So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone.

I'm assuming I at least have a phone...

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info.

And there's a deliberate reason for that. There are two deliberate reasons for that.

#1 - it's personal preference, which was spawned by me being wore out...

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...