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Ask the Marketing Expert

by Justine Beauregard

Ask the Marketing Expert is a business podcast for entrepreneurs who want their marketing to feel easy and be simple to do, hosted by Marketing Expert + Strategist Justine Beauregard. Since 2008, Justine has become known for growing businesses on small budgets. She's a featured writer for Entrepreneur and has spoken about marketing on virtual stages of 10,000+ people. If you want to consistently make money in your business, grow on a limited budget, and understand marketing concepts in minutes, this is the show for you! Tune in each week ready to apply what you've learned with big results.

Copyright: Justine Beauregard

Episodes

What Would Happen If We Put People Over Profit? *BIG ANNOUNCEMENT*

8m · Published 03 Oct 02:55

After over 100 episodes of this podcast, I’m officially transitioning over to a new podcast - and very soon, a new brand - that puts people over profit in all the best ways. Normally, I would be really sad about releasing something that I've worked so hard on for so long but this - today - feels different.

I've been doing this work for awhile but never this intentionally and never this boldly. I think that's why this feels different – because it's finally me. It’s my whole heart being put out there and parts of me that I’ve felt unsure about sharing or have kept hidden because I thought it would be too weird for people.

See, I have this belief that profit matters but people…people are everything.

Without people there is no profit.
There’s no purpose to the work.
There’s no joy in the day to day.

People are what make our jobs – and lives – so fulfilling as entrepreneurs.

In fact, putting people first amplifies profits!

With this in mind, I’d like to give you a preview of the new podcast so you can decide for yourself if this new direction and path I’m forging  is one you’ll join me on. I really hope you do, especially if this stretches or challenges you to think differently because that’s where the real magic and growth happens.

Thank you for listening, always. I am so grateful for you.

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Subscribe + Listen to People Over Profit on Spotify: https://open.spotify.com/show/7lwMoiPzN7S38N9yCPPdbE

Why You Always Feel Like You Need To Work (+ How to Stop)

10m · Published 26 Sep 09:30

Most entrepreneurs are showing up at a FRACTION of their potential…

...they give 5% of their all on Facebook…
…10% to their email list…
…30% as a podcast guest…
…50% to their customers…

...so of course they always feel the need to show up - they’re not doing anything at 100%!

So they see a fraction of the results they want.
A fraction of the return on that investment.
A fraction of the growth they expected.
A fraction of the joy in each action.

Everything in their life is done part of the way.

On episode 104 of the Ask the Marketing Expert podcast, you'll start giving 100% of yourself 20% of the time - which leads to better results, more freedom, and a significantly higher return on investment.

And if you’re like, “Sounds great. I have NO IDEA how I’m supposed to do that!” you’re in the right place.

This episode walks you through exactly how you can do this without feeling like you’re sacrificing anything to do it.

Ready? Let’s get to it!

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PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

How to Stop Procrastinating as an Entrepreneur

11m · Published 19 Sep 09:15

Procrastination is something I’ve struggled with FOR YEARS.

How about you?

So many people are liars about this topic - either by claiming their lives are perfect or showing only the highlight reel.

Maybe you’re one of them? If so, that's okay - you're human!

I have a sneaking suspicion that if you're triggered just from reading this so far, you won't like me much for the first half of this podcast, but hang in there. I promise I’ll win you over in the end - and HELP you, more importantly!

On episode 103 of the Ask the Marketing Expert podcast, we’re going to talk about this like real adult humans. No fluff. Just the truth about why you do this and what to do about it when you do.

By the end of this episode, you are guaranteed to feel better, have a plan, and be less alone.

If you want all the secrets behind how I think and tackle life with less pauses and fear, this episode is for you!

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PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

The REAL Goal of Marketing for Small Businesses (hint: it’s not sales)

12m · Published 12 Sep 09:00

Marketing is PRE-selling, which means it’s NOT a sales activity.

In fact, most of the time you shouldn’t use marketing to sell directly to people.

On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this.

If you're like most small business owners, you may not be a natural marketer or salesperson - which is actually a great thing!

Today, you're going to understand why, along with the real goal of marketing and how to be so good at it, you're crushing your goals like never before.

If you're ready to make big leaps in this area, you don't want to miss this one!

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PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

How to Build Influence as an Entrepreneur

12m · Published 05 Sep 09:30

Over 40% of businesses fail in their first few years - and 65% fail before the 10-year mark.

This doesn’t happen because people lack the skills or ability to succeed but because they BELIEVE they do.

I’ve told myself I’m not pretty enough to be influential for YEARS, and guess what?

I believed it so deeply that I made myself LESS influential.

By not showing up as often as I wanted.
By directing people to others instead of to me.
By refusing to face how I felt about me + sharing it.

On episode 101 of the Ask the Marketing Expert podcast, you'll drop these bad stories and uncover (and EMBRACE) your differentiators. If differentiators aren't immediately obvious to you, I'll give you a quick way to set yourself apart no matter what.

If you're ready to feel clear and be equipped to take immediate action that leads to at least one positive change for you and someone else, this is the episode for you.

Are you ready to dive into the topic of influence? Let’s do it!

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PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Ep #100: 5 Things You Think Impact Your Results in Business That Don’t

15m · Published 29 Aug 09:47

Oh, hey fellow entrepreneur!

Ready to have your mind BLOWN?

I could share so many things that don’t matter when it comes to business (or life).

On this episode of the podcast, I’m going to keep it to the 5 most common ones I’m seeing lately because I want you to actually walk away from this episode feeling amazing and productive, not overwhelmed.

If you want more than 5, get on my email list.

As you listen, be sure to flex your CEO muscle and discern what fits you best.

By the end of this podcast episode, I want for you to feel clear and have some good takeaways of things you can work on or improve to see even better results. Are you ready for that? If so, this episode is one you can't miss!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Ep #99: What to Do When Networking Doesn’t Produce Results

13m · Published 22 Aug 09:39

Networking is GREAT!

The problem is, most people do it all wrong. They go into it thinking, “this is how I build my business and make sales” instead of being strategic about it. They don’t have a plan, measurable results they’re tracking, or a follow-up process.

I say it all the time to my clients - THE MONEY IS IN THE FOLLOW-UPS!

If you go to a ton of networking events and leave with nothing more than a pocketful of business cards, you’ve done it wrong.

Today, I want to talk about a few ways you can be more strategic when it comes to networking.

Are you ready to make the most out of the time you invest when networking - for you and those around you? If so, tune in + be prepared to take some serious notes!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Ep #98: How to Get Customers on Social Media without Burning Out

15m · Published 15 Aug 08:54

Social media can be a MASSIVE drain on time for most entrepreneurs.

You can easily invest hours per day with very few returns, from commenting in groups to posting your own content across multiple platforms and engaging on others’ profiles - if you even get to that.

It’s exhausting!

So, what’s the secret to transitioning your social media activity from soul-sucking to fruitful, with leads coming in from every direction?

You need a way to attract people to you, let them know who you are, get them excited about what you sell, and buy it.

Today, I'll explain how you can do this simply so you can eliminate any overwhelm you feel with social media, fast.

If you're ready to walk away with a strategy that's clear, doable, and works to get you customers, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Ep #97: How Can I Use Community to Grow My Business?

12m · Published 08 Aug 09:30

Communities can add a ton of value to businesses.

Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth!

The value of this is endless, from user-generated content to loyalty, brand advocacy, events, education, and true connection.

The problem is, most communities today are thrown together without foresight.

We see a desire for them and have two instant thoughts:

  1. If I build it, they will come
  2. The best communities are built by their members

Both of these are FALSE.

If you desire to build a truly successful community, you need to step up as a leader and strategically cultivate the environment and results you want from it.

Today, we’re going to walk through what this looks like and how to do it.

If you'd like to create a community that’s designed to benefit your members as much as it supports the growth of your business, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Ep #96: Should I Have More than One Offer?

10m · Published 01 Aug 09:38

How many offers should you have or be making in your business?

I started my business trying to sell close to 30 offers - and failed.

When my coach at the time asked, “Justine, how many offers do you have?” my head dropped down in embarrassment because I knew I had too many.

After cutting out all but 3 of them, I started to make money for the first time EVER in my business.

This got me thinking.

Should you be limiting yourself to one offer?

Maybe...maybe not.

By the end of today’s episode, my goal is for you to know what you want to do - at least for now.

If you're ready to confidently present the ideal offer(s) to your best customers, this is the episode for you!

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Helpful Links:

Master Your Marketing: https://www.growthmindsetmarketers.com/MYM

Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Ask the Marketing Expert has 176 episodes in total of non- explicit content. Total playtime is 53:02:22. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 5th, 2024 10:17.

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