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Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. 

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

         Search Engine Land

• The best word count for SEO... doesn't exist! - searchengineland.com
• https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885
• https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940

  Experimental Google AI Changes
  
  

• https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786
• https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html

  EEAT
  
  

• https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
• Wordstream - GA4 help

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. 

There are two excellent links below which offer some great advice:

https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. 

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.

We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.

We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

Links
Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
QZ article about Meta's blue tick for Facebook - would you pay for it?

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.

Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training

Useful links
https://datareportal.com
https://convertkit.com/resources/blog/online-community 

https://gumroad.com 

https://www.squarespace.com/ecommerce/membership-sites 

https://www.ducodigitaltraining  - courses to up-skill yourself and team
https://explodingtopics.com/blog/social-media-trends

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful links
https://xello.world/en/blog/career-pathways-future-planning/ 

https://www.ducodigitaltraining  - courses to up-skill

What you need to start changing career or get a new job

• CPD log
• CV/resume
• Portfolio
• Credible LinkedIn profile

Career Paths

• Arts & Communication
• Business Management & Technology
• Industrial & Engineering Technology
• Health Services
• Human Services
• Natural Resources Agriculture 

Career Clusters

Within these paths are broad groups of occupations and industries, known as Career Clusters:

• Agriculture, Food & Natural Resources
• Architecture & Construction
• Arts, Audio/Video Technology & Communications
• Business, Management & Administration
• Education & Training
• Finance
• Government & Public Administration
• Health Science
• Hospitality & Tourism
• Human Services
• Information Technology
• Law, Public Safety, Corrections & Security
• Manufacturing
• Marketing, Sales & Service
• Science, Technology, Engineering & Mathematics
• Transportation, Distribution & Logistics

How to Upskill

• Ask for stretch opportunities at work. ...
• Stay plugged in. ...
• Join an industry or professional association. ...
• Relevant courses outside of the workplace. ...
• Learn at work. ...
• Career mapping. ...
• Employer supported external study.

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful Links
https://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1

https://later.com/blog/diversity-in-influencer-marketing/

https://later.com/blog/grid/diversity-and-inclusion/

https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusion

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful Links

• The Customer Lifecycle we discuss in the podcast
• https://www.business2community.com/marketing/9-key-customer-lifecycle-stats-2017-01736233 
• https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ 
• https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/08/five-customer-experience-trends-to-embrace-in-2022/?sh=32e5e0ea2862
• https://www.cadesignform.com/blog/customer-experience-trends-2022
• https://www.zendesk.co.uk/customer-experience-trends/
• https://www.martechalliance.com/stories/customer-experience-stats-trends
• https://blog.hubspot.com/service/customer-journey-map
• https://www.abtasty.com/blog/building-customer-journey-maps/
• https://blog.hubspot.com/service/customer-lifecycle-management
• https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: [email protected]; [email protected]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook