The Talking Silkworm Podcast

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I’m very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!

In this episode you’ll learn:

• Strategies for becoming comfortable on the mic.
• Why it’s natural to feel nervous and how to embrace it as part of the process.
• Definition and examples of filler words.
• The importance and meaning of silence.
• Exercises and strategies you can implement to start reducing your use of filler words.
• Tips to practice and do before recording your episode.
• Work around when you forget what you need to say.
• How to make your episode feel more like a conversation versus a question and answer robotic interview.
• Keeping solo episodes engaging and entertaining.
• Lauren’s new book, Unmute.

Links:

Unmute Book

Lauren Sergy Website

Lauren Sergy YouTube

Lauren Sergy LinkedIn

Lauren Sergy Twitter

Lauren Sergy Facebook

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

• Joe’s background in podcast
• What it means to monetize your podcast
• The most common ways you can monetize a podcast show
• How sponsorship works
• Delivering the sponsored ad based on your audience size
• How to partner with a brand even if you are just starting out
• Defining your audience so you can effectively approach brands who might be interested
• When to consider getting a sponsor based on your download numbers
• Getting high conversion rates even if you have a smaller niche
• The ethical side of sponsorships
• The most common mistake in monetizing a podcast show
• Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

• Joe Casabona's SMASH Framework

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.

In this episode you’ll learn:

• Mark tells us more about what he does and why he focuses on building systems in the content creation process.
• Why are systems needed?
• Podcasting is about communicating your message to your customers.
• Implement these systems to help you with podcast production.
• Why a content calendar is key for producing a podcast.
• Tools and platforms you can use to document systems and processes within your podcast production.
• Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.
• Focusing on 3 things to build a framework you can use.
• Mark's recommended tools for new podcast shows of service-based businesses

Guest Links:

Mark Savant Media Website

Resources Mentioned:

Google Suite – Now Google Workspace

Monday

Calendly

Zapier

Headliner

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.

In this episode you’ll learn:

• The distinction between content and visibility.
• PR as an alternative to social media.
• The difference between paid content and earned content.
• Most effective platforms and strategies we can use.
• Things you can do to get started on being featured on other platforms.
• The right mindset you need to have.
• The length of time you can experience results in PR.
• Picking and sticking to one channel.
• Proactive initiative versus reactive initiative.
• Do’s and don'ts when getting visibility through PR.
• What is a healthy balance between working through your visibility on PR and social media.

Links:

• How Should You Get Visibility Online as a Coach?
• Lisa Simone Richards Website
• Lisa Simone Richards Instagram

If you’ve been listening to the Audience Coach podcast for a while, you probably know by now that you need to have your own website as your main channel of communication with your audience. Why? Because you don’t own the social media platforms that you have. Your pages in these platforms can change or get deleted in an instant and all your efforts gone. You need a platform that belongs to YOU, something that you have control over.

In this episode, we’ve invited Elizabeth Averyanova, a branding expert who specializes in Kajabi websites, sales pages, captivating coaching program, and behind-the scenes business systems that free up your time from daily tasks—without the design or tech overwhelm. We discuss why your health & wellness coaching business needs a website, the best platforms to use, the costs, and of course, great tips on building your website and branding along the way.

In this episode you’ll learn:

• Elizabeth’s work background and experience.
• The consequences of having a social media platform as your main channel for communicating with your audience.
• Tips to turn your website into a business asset.
• Recommended platforms for creating your own website.
• Signs you need to look out for to make the investment of getting someone to manage your website.
• The importance of maintaining consistency in your branding.
• The best approaches on websites for the different things you do in your business.
• Estimates on how long it takes and how much it costs to get someone to make and manage your website.
• What a sales page is and isn’t; and how you should create sales pages for your offers.
• Basic elements that you should include in your sales page.
• Elizabeth’s expertise in the field and how she helps business owners.

Links:

• Studio Classica Website
• Kajabi Checklist

Related episodes:

• This is Why You Shouldn’t Focus Exclusively on Social Media to Promote Your Podcast
• How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Want to know the marketing trends for Health & Wellness entrepreneurs and coaches next year? Top marketing guru Neil Patel gives us a glimpse of the trends and effective strategies that small service-based business owners can use to start the year 2022 with better chances of success. Learn the strategies that will work and what you’ll need to stop doing, especially if you are just starting out in the industry.

In this episode you’ll learn:

• Neil Patel’s perspective on life and business
• Major trends in marketing in 2022 that can affect businesses in the Health & Wellness industry
• Platforms and effective marketing strategies in 2022
• What’s the forecast in podcasting?
• Effective ways for new podcast shows to be more visible
• How to manage the challenge of producing multiple podcasts a week
• Other platforms to use to build communities aside from Facebook groups
• How does automation impact small businesses next year?
• Automation tools to get you started
• Marketing activities that you need to stop doing in 2022
• Using Instagram as your website and CRM platform – is this okay?
• The most important tip for new podcasters in 2022
• Neil’s recommended tools for new podcast shows of service-based businesses

Links:

• Neil Patel Website

Related episodes:

• The Power of Podcasting – Our Interview on All About Digital Marketing
• Why You Need a Content Calendar in your Content Marketing Strategy – Our Interview on More than a Few words

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.

In this episode you’ll learn:

• Mark tells us more about what he does and why he focuses on building systems in the content creation process.
• Why are systems needed?
• Podcasting is about communicating your message to your customers.
• Implement these systems to help you with podcast production.
• Why a content calendar is key for producing a podcast.
• Tools and platforms you can use to document systems and processes within your podcast production.
• Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.
• Focusing on 3 things to build a framework you can use.
• Neil’s recommended tools for new podcast shows of service-based businesses

Guest Links:

Mark Savant Media Website

Resources Mentioned:

Google Suite – Now Google Workspace

Monday

Calendly

Zapier

Headliner

Related episodes:

• Why You Need a Content Calendar in Your Content Marketing Strategy – Our interview on More than a Few Words
• Reclaim Your Time as an Online Content Creator by Using Systems with Fab Giovanetti from Creative Impact Co

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?

In this episode you’ll learn:

• Chris talks about how started his own agency and his various projects
• Signs that tell you to adjust your strategy or create a new project from scratch
• Pivoting his podcast show from digital marketing to blockchain
• Looking at your podcast as a thermometer to assess what’s going on
• The value of a podcast show goes beyond its money making potential
• Deciding between rebranding the show and starting from scratch again
• You can’t predict what’s going to happen in a dynamic environment
• Setting aside your emotional attachment when you need to make business decisions
• Tips for those thinking about pivoting or rebranding

Links:

• Chris Bruno's Old Podcast - All About Digital Marketing
• All About Digital Marketing - Twitter
• Social INK - Twitter

Related episodes:

• How to Build a True Connection with Your Audience by Being Authentic with George Kao
• How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys
• The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you been thinking about creating an online course but don’t know how to get started? Or maybe, you just launched a course and now you’re wondering why it isn’t selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.

In this episode you’ll learn:

• Jeremy’s background and how he started creating online courses
• Why is my online course not selling?
• Useful channels to start connecting with people and building trust
• Jeremy’s favorite platform for course creators
• The benefits of building a community
• Does community size matter?
• Creating content and engaging with your audience at the same time
• Launching the course without being too pushy
• Jeremy’s recommended tools to start building your audience

Links:

• Start Your First Course: 14-Day Challenge

Related episodes:

• How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast
• Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

• Joe’s background in podcast
• What it means to monetize your podcast
• The most common ways you can monetize a podcast show
• How sponsorship works
• Delivering the sponsored ad based on your audience size
• How to partner with a brand even if you are just starting out
• Defining your audience so you can effectively approach brands who might be interested
• When to consider getting a sponsor based on your download numbers
• Getting high conversion rates even if you have a smaller niche
• The ethical side of sponsorships
• The most common mistake in monetizing a podcast show
• Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

• Joe Casabona's SMASH Framework

Related episodes:

• How to Implement a Sales Strategy With a Podcast, with Roshni Baronia
• How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.