Badass Women of Real Estate

Emily Jones is a Realtor who works in the west Greater Toronto Area, serving Burlington, Oakville, Hamilton, and west Toronto.

Emily got into the real estate business at 23, and since then has grown to be one of the top independent agents in her brokerage, and in the top 5% of all Realtors (by units sold) in both the Hamilton and Toronto real estate boards.

In this episode, we chat about how she got into real estate at the young age of twenty-three, her steps for a successful open house and how they were crucial to her early success in real estate, the importance of being pro-active in the early stages of your real estate journey, how she successfully uses social media in a way that does feel spammy or salesy, how she is able to work with clients outside of her age bracket and get them to trust her, the importance of understanding your client’s emotions throughout their entire journey with you, when she realized she needed better systems in her business and which ones she implemented first, how hiring help for both her business and personal life has helped grow her business, how she believes she needs to think like a CEO in order to push her business to the next level, what she does to get her confidence back when it feels shaky, why she’s choosing to focus her efforts more on social media and video, and more.

Resources Mentioned:

• Emily Jones on Instagram
• Reshma Saujani | Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching

Welcome back, badass women of real estate! I’m so excited to bring you part of how to grow your business using social media.

In this second part, I share how follow chains and groups are actually hurting your social media accounts rather than helping them, why you need to have a clarity of purpose if you want people to resonate with your social media posts, why it’s critical that you have testimonials on your social media accounts, how marketing isn’t about you at all, the challenge I have for you after listening to this episode that will help you know to post on social media and help you better connect with your audience, and more.

Resources Mentioned:

• SHINE™ Mastermind
• Badass Women of Real Estate | Episode 26: How to Create Exceptional Client Experiences
• Jeanne Bliss | "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
• Brené Brown

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Workshop

Cynthia McGiverin has been selling real estate since 1991. She started in B.C, moved on to Alberta and then Toronto and Ottawa. She has served on the Fraser Valley Real Estate Board, Toronto Real Estate Board's Arbitration Committee, and served on the Ottawa Real Estate Board Education Committee. She has also completed specializations as Buyer Representative (BRS), Senior Specialist (SRES) and Certified Negotiation Specialists (CNE).

In this episode, Cynthia chat about the steps she’s taken every time she’s changed markets, the in-depth research she does to learn all about her new market, the fear she’s had from day one, how she keeps herself motivated after all these years in the business, the importance of being flexible, why she prioritizes being an early adopter of new technology, and more.

Cynthia's Daily Quotes:

• “I can do hard things.”
• “Daily, do what others won’t. Tomorrow, have what others can’t.”
• “I was made for a moment like this.”
• “I wonder what wonderful surprises the Universe has in store for me today.”
• “I believe the Universe is transpiring to do me good.”

Resources Mentioned:

• Cynthia McGiverin on Instagram
• Brené Brown
• Spotify Podcast Search for “Emergency Meditations”

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching

I’m thrilled to have you here for this special topic that is very important to me and I’m sure very relevant for you; how to grow your business using social media.

In this solo episode, I cover how my social media use can be directly linked to about 80% of my home sales each year even though I don’t have millions of followers, the book I suggest reading if you’re worried about not being creative enough to stand out on social media, ten steps to using social media for your business in an easy and authentic way, and more.

Resources Mentioned:

• SHINE™ Mastermind
• Badass Women of Real Estate | Episode 27: Lily Wyss: Instagram
• Elizabeth Gilbert | Big Magic: Creative Living Beyond Fear
• Adam Mosseri on Instagram
• Karen X Cheng on Instagram
• Karen X Cheng's Conversation with Adam Mosseri
• Hootsuite
• Later
• Planoly

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Workshop

Lily Wyss is a residential real estate agent who lives and works in Portland, Oregon. Her ability to work with and attract clients she loves working with through means that feel authentic and fun has led her to be in the top 20% of her brokerage in production multiple times. In this episode, we talk about how she specifically uses Instagram, including stories and reels, to attract those clients.

Resources Mentioned:

• Chelsea Peitz on Instagram
• Instagram Creators Account
• Meetup

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching

In real estate, we hear so much about how to get more clients. But, I’ve noticed realtors are often afraid to ask for reviews at the end of the process, and I think it’s because they’re worried about not providing enough value to their clients. In this solo episode, I dive into this topic and share some thoughts on how to provide more value than you cost.

Resources Mentioned:

• Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
  
  

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Workshop

Katie Steinfeld lives and works in the Vaughan/Great Toronto Area. She is the Broker of Record and Co-Founder of On the Block Realty and Co-Founder of On the Block Auctions.

Katie is a mom to four kids, a surrogate to one, and a Board Member for the Real Estate Council. of Ontario. She is also the host of the Level Up - The Podcast for Realtors. She also loves to travel, listen to books and podcasts, bake, and run.

In this episode, Katie shares what the last eleven years of her real estate journey have looked like, how their auction platform came to be and why it sets her company apart, the industry pushback she received when first starting the auction platform, what it looks like when a seller uses their auction platform, examples of unique and creative ways they market their homes, three things new agents need to do in order to create success for themselves, what agents have to sacrifice in order to be successful, one thing agents should never sacrifice, the struggle she experiences with comparing herself to others and not remembering all that she's accomplished, the one tool she thinks everyone needs to utilize in their business, and more.

Resources Mentioned:

• Katie Steinfeld on Instagram
• On the Block Realty Website
• On the Block Realty on Instagram
• Level Up - The Podcast for Realtors
• Level Up - The Podcast for Realtors on Instagram
• Brene Brown
• Larry Kendall | Ninja Selling: Subtle Skills. Big Results.
• Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
• Glennon Doyle | Untamed

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching W

This week, we're talking about a rarely discussed element of being a badass... protecting your business.

In this episode, I share a brief synopsis of a horrible experience I had at a previous brokerage that helped me to recognize when it's time for a change and the five things you need to do in order to protect your business when changing brokerages.

Resources Mentioned:

• Janice Bryan Howroyd | Acting Up: Winning in Business and Life Using Down-Home Wisdom
• Google Workspace

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Website

Jessica Foote is a born and raised San Diegan who now lives and works in the Temecula Valley. She is a top producer who currently runs a single-team brokerage that launched during COVID 19.

In this episode, she shares her journey into real estate, what it was like to start her own brokerage, she believes sets Native apart from other brokerages, her long-term plans to take Native global, the key steps to starting your own brokerage, the three most important actions for agents to take to grow their business, what it’s like being an agent for professional athletes, the sacrifices she believes real estate agents need to make to be successful, her surprising answer for something an agent should never sacrifice doing, the main doubt she still experiences that’s been a challenge as she’s built her brokerage, the biggest game-changing tech she’s incorporated into her business, and more.

Resources Mentioned:

• Native Real Estate
• Jessica Foote on Instagram
• Elevate Church Podcast
• Calm App
• MasterClass
• Ruby
• Greg McKeown | Essentialism: The Disciplined Pursuit of Less

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Website

If you listened to last week’s episode with Shaleni Henriquez, you know her success is a testament to the fact that she’s willing to show up over and over again… and today’s episode is all about exactly that.

This week, I’m sharing five tools to help you overcome fear, push past procrastination, and take consistent action.

Resources Mentioned:

• Dr. Tererai Trent | The Awakened Woman: A Guide for Remembering and Igniting Your Sacred Dreams
• Oprah's All-Time Favorite Guest Shares Her Inspiring Update
• Forgotten Women and Girls | Tererai Trent | TEDxSanDiego

Let's Connect:

• Instagram
• Badass Women of Real Estate Facebook Group
• Sell More Live More Coaching Website