BAMcast

“Branding” is a tricky thing to talk about. It’s one of those things where we all seem to know it when we see it, when we feel it, but to speak about brands and branding objectively, most of us are at a loss. 

Fortunately, in the past few years, we are seeing far more conversations where business owners are finally coming around to the idea that having a “brand” goes way beyond a nifty logo, a colour scheme, or a clever domain name. 

However, we’re still a long way from discussing brand as alignment. 

What is Brand Alignment? 

Dear business owner: know thyself. 

I’m willing to bet your brand is nowhere near as strong as it could be, purely because you built it on the wrong foundation.

Because without alignment, your brand will:

• Have difficulty connecting with clients
• Spill out messaging that hardly resonates
• Speak to audiences who may never buy from you/ work with you.
• Develop products that have an overinflated value with features that don’t solve your client’s problems
• Have zero consistency in what you say from one day to the next. 

This month’s topic is… Aligning Your Brand

We’ll be discussing 3 things during this podcast:

1. First off, why is it that the WHO should drive the narrative of the alignment?
2. Then, show you how we leverage this in our signature brand alignment process.
3. Finally, I’ll touch on the results you’re going to see when you apply an aligned brand to your business.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

Knowledge tested is the process of understanding, and the evidence of that understanding becomes wisdom. Wisdom examined and tested from all angles with no bias to produce a constant result, is truth. Truth should have no bias and is foundational to the design we see and don’t see.

This month’s topic is… Brand Direction & Clarity around Critical Thinking & Problem-solving

We’ll be discussing 3 things during this podcast:

1. What defines critical thinking & problem-solving?
2. Why it should be fundamental in brand strategy?
3. How would we apply this to our brand strategy process?

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

The brand model has shifted from creating a brand to creating clients, or better yet… attracting clients. Since we have a strong desire to understand our purpose, we tend to make decisions based on the meaning that aligns and supports the purposeful narrative we strive to live out.

I'll be discussing these three points:

1. The difference between creating products/services vs. creating clients.
2. The creating clients model being executed, but imbalanced.
3. Simplifying a better model to transform your brand.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

The anatomy of a brand can seem complex, but so are our human bodies. Yet we want to have our brands connect stronger with humans so it only made sense to structure it after anatomy. Here, I will deconstruct the complexities and symbiotic relationships of all the parts that make up a brand. I'll give you a hint... It starts with vision!

I'll be discussing these three points:

1. What is a brand?
2. The anatomy of a brand.
3. Where do I start?

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.

I'll be discussing these three points:

1. What is an archetype?
2. A bit of background on Archetypes
3. How to leverage archetypes to align your brand.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.