RSS Feed

Apple Podcasts

Overcast

Castro

Pocket Casts

English

Non-explicit

Business

Marketing

anchor.fm

5.00 stars

20:22

It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.

Be Empactful

by Shivakumar Valadi & Vineet Nandan Gupta

Creating Impacts with Empathy, a podcast where we discuss how small shifts in mindset and business models, help build strong brands that known and well-rooted in the community.

Episodes

S2-E7. Guidelines to Building a Sustainable Business

14m · Published 05 Oct 07:02

Welcome to Season 2 of the Be Empactful Podcast.

Today in Episode 7, we are going to talk about some of the feedback that we received from our listeners, who:

Said that we were beating around the bush
Asked for a specific checklist
Asked us to talk about actual products or services that can be done sustainably
How can we actually become sustainable?

Vineet and I discuss how sustainability is not a secret mantra or a secret formula that you apply to a business and voila.. you are sustainable

Greenwashing is fast catching up with companies who are trying to quickly jump on the sustainability bandwagon and paint themselves green in the eyes of authorities and customers. It is not as simple as just repackaging your product - now with a green label and saying you are green. It requires a transparent label around your company where the world can see that are actually green at your core.

Customers today are demanding sustainable practices from the companies and companies, in turn, are forcing customers to become sustainable. Customers are willing to pay a premium for sustainable products and sustainable packaging. And companies are reciprocating in kind.

Blue Bottle Coffee and Starbucks - both leading Coffee chains are asking their customers to get or purchase reusable coffee cups. A small grocery shop in South India is asking people to get their own containers for food grains and other food items...

Companies from various sectors are becoming sustainable and setting well-defined sustainable goals. We have covered examples like

Native Place and Nirvana from travel
Dandelion Energy and Various Solar energy companies from the Utility industry
Auroville as a community
Be Earthly and Urvija in consumer products

The more we explore the more we hear about companies defining and focusing on sustainable development goals. We have also found that there is no fixed formula or checklist, each industry and company make one guided by its vision and strategy

What's important is to understand that when you are making a shift or change, there are bound to be challenges and issues. Companies should not give up due to failure and instead focus on what they analyze did right and analyse what went wrong. Companies can gain a lot of support by communicating and educating their ecosystem on their sustainability principles and goals.

So here's 3 guideline for listeners wanting to go sustainable - whichever industry you are in:

1. Create a vision to build a sustainable business and let that guide and drive you in defining your sustainability development goals and strategies

2. The path to Sustainability will have its own challenges. Do not give up, celebrate what victories you have and reach out for help and collaboration to get back on track

3. Ensure your complete supply chain from source to consumption is sustainable - vendors, employees, stakeholders, delivery and distribution partners, production process, and consumers - the complete business ecosystem.

We ask our listeners to go through these guidelines and start working on their own checklists for their industry or specific company - share it with us so that we can share it out with the rest of the community. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings Far and Wide

--- Send in a voice message: https://podcasters.spotify.com/pod/show/be-empactful/message

S2-E6. Building Sustainability - The Urvija Story

24m · Published 28 Sep 06:47

Welcome to Season 2 of the Be Empactful Podcast.

This is Episode 6 where we have a guest who believes that economic resilience and environmental sustainability are just 2 facets of a company’s success today and should not be treated separately.

Sreela Pillai Roy is a Financial risk advisory turned Co-Founder of Urvija, a Sustainable Personal Care Products company, while also helping in her family's agri based business. She is passionate about the environment and especially against using chemicals in her products which either contribute to deforestation or harm the community or environment.

Sreela shares her journey of a video of how deforestation of forests for Palm Oil was killing the orangutan species, motivating her to start up a company which led to Urvija, India’s 1st “No Palm Oil” certified Personal care products company - a key milestone for the company and Sreela herself.

Sreela speaks about how they researched and identified locally available native ingredients that can be used in personal care products instead of Palm Oil, thus contributing to the sustenance of the environment and natural habitats of various species. This also helped in growing local market sources and communities which has improved the local ecology - a truly circular and sustainable model that looks at economy, ecology, and environment.

A simple wish she carries is that if this podcast and outreach can save 1 orangutan or preserve 1 habitat, we have started our journey back. It is this credibility & sincerity towards the cause which has resulted in Urvija getting certified by the Orangutan Alliance in Australia

3 key takeaways that Sreela has for listeners based on her own journey:

The journey to building an economically resilient and environmentally friendly company is full of multiple challenges. Don't stop your journey and don't hesitate to ask for help when you require it.
The challenges can sometimes defeat you. That is the time to count your blessings and celebrate every victory.
Focus on the impact you plan to leave, beyond just yourself and your company.

For our listeners who want to connect with Sreela Pillai Roy and Urvija, check out https://www.myurvija.com/ or follow @spillayroy and @myurvija on Instagram

So, let us know how the Urvija journey is inspiring you and what motivates you on your own journey. Reach out to us if you want to discuss, just share a thought or even a cup of coffee

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide

--- Send in a voice message: https://anchor.fm/be-empactful/message

S2-E5. Manage your Goals to Grow your Business

25m · Published 21 Sep 03:52

Welcome to Season 2 of the Be Empactful Podcast.

This is Episode 5 of this season where we are exploring how to build Sustainable Businesses. Today we have Venkatesh (Venky) Iyer, Founder, and Principal Mentor, Zeal N Zest Mentoring and Training Services, sharing his thoughts on how Goal Management is critical to building resilient businesses.

Venky shares his thoughts on how he helps business leaders build sustainability in companies - the ability to sustain market upheavals & uncertainty.

Companies today continuously face multiple challenges. It is important at these times to not just go with the flow but set, plan and track goals that drive your business to success.

The process of Goal Management starts with:

1. Set clear goals for yourself and your business. These need to be clear and practical goals.

2. Write down these goals and where you can review them periodically. Writing goals down is important, whatever the size of the organization.

3. Share these goals with people who will support and collaborate with you to stay on track and achieve the goals.

Goals need to be challenging or even improbable, while still being realistic and grounded. Achieving challenging goals requires the right timelines which should be long enough to achieve while being short enough to keep you motivated through the journey. It is also important to understand the sacrifices that you are willing to make during this journey and the areas were not willing to compromise.

Venky summarises his thoughts with the 3 tips for our listeners on Goals management:

1. Goals that are set needs to be linked to Vision, Mission. They need to be purpose-driven and realistic. Goals should be objective & specific with clarity of thought.

2. Goals should be set with a realistic timeline and continuously monitored.

3. When market conditions lead to low business, take the time to prepare for when the markets open up again

For our listeners who want to connect with Venkatesh Iyer, check out https://www.zealnzest.in or connect on http://linkedin.com/in/venkatesh-iyer-66641730

So, let us know how you are setting, planning, and tracking your goals to build your business. Reach out to us if you want to discuss, just share a thought or even a cup of coffee

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide

--- Send in a voice message: https://anchor.fm/be-empactful/message

S2-E4. Relationships to Experience: The secret sauce to retain your customers

22m · Published 13 Sep 23:30

Welcome to Season 2 of the Be Empactful Podcast.

This is Episode 4 of this season where we are exploring how to build Sustainable Businesses.

Business leaders have always focussed on how customers are the ‘reason for being’ for any company.

Companies and Businesses often focus on providing the best customer service to keep them satisfied. This is more reactive to customer actions and looks to satisfy the customer after they have been expressed.

With the advent of more digital tools and technology in business, the focus is now shifted to predicting customer requirements and building deep customer relationships - based on past actions and activity.

With the ubiquity and omnichannel coming into purview, we are now moving into delivering Customer Experiences, every touchpoint - offline, online, digital, or physical. The upcoming need is now to shape customer requirements - influence them into looking beyond their current buying patterns.

From personal experiences at a favorite restaurant to the Holiday Inn Group, we share examples of businesses that understand customer patterns and provide services before the customer asks for them.

Businesses like Decathalon, a sporting goods chain, and Apple are taking this forward to provide a unique experience to every client who interacts with them - ensuring that the customer has all the information they need to make a decision and are comfortable asking for more.

The customer today is part of a larger community, which is adding to the overall buying experience and in turn the customer satisfaction - resulting in better business for the company. Native Place and Hubspot are examples of companies that have used the community to understand, shape, influence, and deliver what the customer needs - making them very sustainable in the long run.

To sum up, Companies need to move from Customer Service, where they react to customer needs, to Building strong Customer Relationships, where they predict customer needs to finally deliver fantastic Customer Experiences, where they influence Customer Needs - finally delivering Customer Satisfaction - the secret sauce to retaining them and building a sustainable business.

If you are still looking to jump onto the bandwagon of Customer Experiences - here are 3 statistics that a satisfied and retained customer can deliver to your company’s bottom line:

The cost of retaining a customer is 1/5th the cost of getting a new customer.
A 5% increase in customer retention can result in a 25-95% increase in profits - depending on your focus and customer size.
Upsell/Cross-sell success rate for a retained and satisfied customer is 60-70%.

So, let us know how you are engaging and retaining your customers to build your business. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide...

--- Send in a voice message: https://anchor.fm/be-empactful/message

S2-E3. Building Sustainable Business Through Resilience

23m · Published 06 Sep 23:30

Welcome to Season 2 of the Be Empactful Podcast.

This is Episode 3 of this season where we are exploring how to build Sustainable Businesses.

Sustainability has 2 sides - one is for businesses to be focussing on economic, ecological, and environmental development; the other is to become stable, flexible, and resilient to be able to weather any market upheavals and bounce back to a growth path. This episode is focussing on the latter concept of sustainability - building resilient businesses.

Our guest today, Aparna Ramesh K, is an Executive Behavioral Coach with a mixed bag of experience across 26 years as part of the corporate world and later in the solopreneur journey. She has worked with executives helping them with career management decisions, improving their team performance, enhancing their leadership styles. She especially focuses on helping women in leadership roles gain mastery in self-awareness and develop an authentic leadership style

We speak about her journey from confusion to consistency, how she uses experiences from various facets of the professional and personal aspects of her life to realize her own potential and develop her niche in behavioral training and coaching for individuals and executives.

She shares her experiences of confusion during her time in the corporate world, then doing various things when she started her entrepreneurial journey and facing her failures with resilience to build her practice today.

For this interested to know more about Aparna’s story, and her coaching tips, check out her YouTube channel https://www.youtube.com/channel/UC70hnqbR7hEuDeQCeOOobRg. She has around 200 videos on how you can improve yourself, increase productivity and become more resilient.

Her 3 key pieces of advice to our listeners to build resilience in your business:

Know your why - Why are you in this business? Why are you offering this certain product or service?
Give yourself time – apart from your professional – for yourself, your family, friends, passions, etc. There will always be deadlines at work, but don’t sacrifice the “Me” time for that
Continuously upgrade yourself – books, videos, online content, seminars, discussions – know what is happening latest in your niche or learn something totally new

Let us know how you bounced back or are building resilience in your business. Reach out to us if you want to discuss, just share a thought or even a cup of coffee

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide

--- Send in a voice message: https://anchor.fm/be-empactful/message

S2-E2. Community Building - A step towards sustainable & profitable business

13m · Published 30 Aug 22:30

Welcome to Season 2 of the Be Empactful Podcast.

This is Episode 2 of this season where we are exploring how to build Sustainable Businesses.

This episode will be exploring the role of communities in building sustainable businesses.

Sustainable Communities are a powerful tool in redefining societies and businesses. The power of compounded thought coming together for a fixed purpose has often been the catalyst of change across the world and throughout history.

In modern times, we first take a look at Auroville, in Puducherry, India, which is a community-built, community-driven, and community-managed society welcoming people from all over who are committed to their way of living and growing. This is a thriving society that is growing by the day. Check out more at https://www.auroville.org

A simple vision to build a business that focuses on engaging and developing local communities while also building a business that uses the environment around – that is truly disruptive. And that is what Nirvana did to put Kamshet, a local hillside hamlet, on the global paragliding map. Taking it further and to give their clients a wholesome experience, Native Place was born – a resort that is in harmony with the surroundings and engages the local communities for staff, materials, etc. Check out more at https://www.flynirvana.com/ & http://nativeplace.com/

When minds with different ideas and experiences but united in a common purpose come together, what is created is a unique enterprise that builds successful and truly sustainable business for themselves, the stakeholders, the community, and the platform at large. Dandelion Energy, birthed from Google’s Moonshot Factory, has investors, advisory, and management from multiple industry backgrounds to provide urban heating and cooling services using geothermal energy. Check them out at https://dandelionenergy.com/

And finally, when the purpose is to create a community that helps other product companies make Environment-friendly choices, Be Earthly saw this purpose evolve into a business model that is successfully supporting and growing Earth-friendly product companies to reach out to their markets. Check them out at https://instagram.com/beearthly_official?utm_medium=copy_link

Harnessing the power of community to build a business is not just for larger or more established companies or specific industries. The examples shared are from various industries at various stages of growth with inclusive communities that are growing

Let us know how you are using communities to grow your business or need our help in building your business through communities.

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide

--- Send in a voice message: https://anchor.fm/be-empactful/message

S2-E1. Building Sustainable Businesses - Looking beyond Profits

11m · Published 23 Aug 22:30

Welcome to Season 2 of the Be Empactful Podcast.

Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community.

If you haven’t heard that yet, it's available here: https://open.spotify.com/show/23gTc97OC9Kn4dhMDrIkKf

Season 2 will be looking into how we can build sustainable businesses. The first episode of this season takes a peek into what are sustainable businesses in the normal sense of the world and the components.

Sustainability in business is not just about surviving or growing profitable - it is looking at your organizational or business strategy through the 3 lenses of Economical (Profit), Ecological (Society / People), and Environmental (Planet) impacts. Businesses need to create a balance between these 3 components: delivering growth to their profits, development to people both within and outside their organization while maintaining or improving the environmental conditions around them.

Development of society and conservation of the environment cannot be an afterthought or outcome of profits - it has to be a part of the process of manufacturing the product or delivering a service and earning through the same

Profits - People - Planet - this needs to be a guiding mantra of organizations - big, small or micro, & we hope to be a catalyst to make organizations think that way.

So join us on this journey of Being Empactful - Creating Impacts with Empathy!! Share with us your journey or thoughts and ideas of how businesses can be truly sustainable.

Join our Facebook Community at: https://facebook.com/beempactful

See with your Heart, Listen with your Mind. Spread your wings far and wide

--- Send in a voice message: https://anchor.fm/be-empactful/message

S1-E10. The BeEs rest awhile... Back in 5

7m · Published 20 Apr 08:32

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!

As the world is going through the rollercoaster ride, we have had our share of roller coasters in the journey which led us to this podcast.

As Season 1 comes to an end with 10 episodes (Episode 1 to Episode 10),

Here are some key pointers.

There are 4 KYC to build your BS:

Company

Customer

Competition

Community

The AEIOU of Marketing:

Awareness

Education

Interest

Opportunity

Ubiquity

5 key stakeholders in Community Building:

Infrastructure

Service Providers

Network

Knowledge

Capital

The world has gone online and the distances have been reduced by Zoom Calls. Remember, Marketing & Community Strategy is not instant gratification but a long-term journey.

Listen to the podcast episodes, read the blog posts & connect with us to share your experiences, comments, and stories:

Be Empactful:
https://empacts.live | [email protected] |
https://facebook.com/beempactful | https://Instagram.com/beempactful.com | https://linkedin.com/company/be-empactful-podcast

Shiva:
https://linkedin.com/in/shivakumarvs | https://instagram.com/valadisk

Vineet:
https://www.linkedin.com/in/vineetngupta | https://instagram.com/vineatrepeat

--- Send in a voice message: https://anchor.fm/be-empactful/message

S1-E9. Community - Why & How

19m · Published 13 Apr 07:43

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!

After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, delving a little deeper into the Marketing Journey.

Today we will discuss:

Why is Community a necessary part of the Strategy?

How can Community be Integrated into Strategy?

Community Building is a subset of Marketing Strategy & it plays an integral role in building and broadening the audience base where businesses are pooling in resources from multiple stakeholders and each one benefits from it.

Here is the Equation coined by Vineet:

PEOPLE + PURPOSE + GUIDELINES = COMMUNITY BUILDING + GROWTH

This becomes clearer from the 3 examples:

1. Salesforce

It is a global CRM solution that drives dollars & cents for the business.

But Everybody speaks about the Trailblazer Community as it is a strategic differentiator as people now buy Salesforce because they get this giant warm blanket of the global ecosystem wrapped around them in a global Community.

Erica Kuhl played a key role in nurturing the community at Salesforce for 17 years here’s 3 articles from an interview:

Story of a Community Professional – Feat Erica Kuhl In conversation with Paras Pundir, Founder, Community Folks
https://medium.com/community-folks/story-of-a-community-professional-feat-erica-kuhl-in-conversation-with-paras-pundir-founder-e3d4656ee953
Erica, How did you prove the ROI of Community at Salesforce?
https://medium.com/community-folks/erica-how-did-you-prove-the-roi-of-community-at-salesforce-d8f07d9cbf3f
Key Points to remember while kick-starting a Community
https://medium.com/community-folks/key-points-to-remember-while-kickstarting-a-community-46dedb9e19b9

2. Facebook

Facebook is a social media platform that most of us have used and they have started investing into the community through Facebook Certified Community Manager (FCCM) Program which gets the tools and recognition to build, scale and connect communities more meaningfully.

Here is the link to the articles:

FCCM - Certification Exam - Learning & Experience
https://link.medium.com/TLlBG1lzndb
Overview of the FCCM course
https://link.medium.com/oGo7Ztozndb

“Figure It Out” is the mantra given by Vineet on 18-Feb-21 in the “Real Stories from Community Manager” series in FCCM Private Group.

3. 91springboard

5 critical things needed for an organization to succeed - Infrastructure, Service Providers, Network, Knowledge & Capital.

This was shared by Varun Chawla, Co-Founder, 91springboard in “My Big Plunge feat 91springboard” - https://www.youtube.com/watch?v=e7nfPzQAZeg

Which became the basis on which Vineet became a Community Professional.

We also share some experience on How Community becomes a critical piece in the Strategy - but we are not sharing it here - you need to listen to the podcast for it :))

So let us know how you are planning your marketing journeys if you tried any of the tips we mentioned or have any other of your own!! Buzz us a line - we are waiting to hear from you and happy to help in any way we can.

--- Send in a voice message: https://anchor.fm/be-empactful/message

S1-E8. The Marketing Journey - the A-E-I-O-U of Marketing

26m · Published 06 Apr 10:32

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!

After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, today we delve a little deeper into the #Marketing Journey.

A Marketing Journey begins with creating a strategy that is based on knowing your company, customers, and competitors (Ep 2-7). Simply put, a Marketing Strategy is the plan to create awareness to engage your potential target market and convert them into customers for your company’s product or service.

Preparing for the Marketing Journey is similar to planning any other journey:

Identify your destination - your target market, potential customers
Identify the vehicle - the Brand message, the channels to reach that target market
Know tor define the desired outcome - What do we want to achieve out of this specific marketing campaign or journey
Clearly limit the Budget and Timeline - Know how much you want to spend on the budget and how long you want the campaign to run - and STICK to the PLAN!!

The marketing journey is a 5 step process - the A-E-I-O-U of Marketing that helps you define the journey to #identifying, #acquiring, #engaging, and #retaining the customer for a brand’s lifecycle.

A - Awareness - Let your customers know you exist.

E - Educate - Educate your customers to establish your credentials with information and knowledge.

I - Interest - Create Interest through engaging with your customers.

O - Opportunity - Create the Opportunity to convert your potential customer into paying Clients.

U - Ubiquity - Reaching out to the customers across channels and geographies – online and offline.

This AEIOU is not a single cycle but is a continuously turning wheel to build and rebuild customer engagement and refresh the customer relationships.

We also share some simple tips to get you started on your Marketing Journey - but we are not sharing it here - you need to listen to the podcast for it :)

Be Empactful:
https://empacts.live | [email protected] | https://facebook.com/beempactful |
https://Instagram.com/beempactful.com | https://linkedin.com/company/be-empactful-podcast

Shiva:
https://linkedin.com/in/shivakumarvs | https://instagram.com/valadisk

Vineet:
https://www.linkedin.com/in/vineetngupta | https://instagram.com/vineatrepeat

--- Send in a voice message: https://anchor.fm/be-empactful/message

Be Empactful has 41 episodes in total of non- explicit content. Total playtime is 13:55:39. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 6th, 2024 11:14.