Be Your Own Loud

Writing your own book is a powerful way to accelerate your influence and build credibility. But getting the first words onto a blank page can feel overwhelming, let alone writing an entire book. In this episode, Matt Halloran talks to Josh Steimle, the founder of Published Author, creator of The 7 Systems of Influence, and host of The Published Author Podcast. Josh has generated over $10M in revenue for his businesses by building a thought leadership system around books, speaking appearances, and over 300 articles. Now, he’s helping you get started on your new book, understand the publishing process, and get strategies to leverage your book to grow your business. You will learn: How to use a “vomit draft” to lay the groundwork for your book Strategic steps to take after your book is published Why a small group of fans is all you need to make your book a success How Josh uses the synergy between his podcasts and books to multiply his revenue And more! Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Josh Steimle on LinkedIn | Published Author | The 7 Systems of Influence | The Published Author Podcast | The Published Author Podcast, ep. 49: Why Every Author Should Start a Podcast -- With Matt Halloran | "Leadership and Self-Deception: Getting Out of the Box" by The Arbinger Institute | Restream

Writing your own book is a powerful way to accelerate your influence and build credibility. But getting the first words onto a blank page can feel overwhelming, let alone writing an entire book. In this episode, Matt Halloran talks to Josh Steimle, the founder of Published Author, creator of The 7 Systems of Influence, and host of The Published Author Podcast. Josh has generated over $10M in revenue for his businesses by building a thought leadership system around books, speaking appearances, and over 300 articles. Now, he’s helping you get started on your new book, understand the publishing process, and get strategies to leverage your book to grow your business. You will learn: How to use a “vomit draft” to lay the groundwork for your book Strategic steps to take after your book is published Why a small group of fans is all you need to make your book a success How Josh uses the synergy between his podcasts and books to multiply his revenue And more! Resources:  ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Josh Steimle on LinkedIn | Published Author | The 7 Systems of Influence | The Published Author Podcast | The Published Author Podcast, ep. 49: Why Every Author Should Start a Podcast -- With Matt Halloran | "Leadership and Self-Deception: Getting Out of the Box" by The Arbinger Institute | Restream

Mediocre brands follow industry trends. Cult brands, on the other hand, disrupt norms and introduce their own unique philosophy. Which type of brand do you aspire to have? In this episode, Matt Halloran talks to Chris Kneeland, the co-founder of Cult Collective, The Gathering, and Communo. They highlight what a handful of special brands do differently to secure their place as true cult brands. If you want to become a brand that inspires great devotion and dedication from your prospects, clients, and employees, this one’s for you.  You will learn: Why brand awareness is inferior to brand advocacy The importance of staying true to your values even if it drives away some people  Why Chris doesn’t care about consumption metrics, and what he focuses on instead How to find the courage you need to reach a cult status with your brand And more! Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | "Fix" by Chris Kneeland, Ryan Gill, and Rob Howard | Communo | Cult Collective | The Gathering Summit | Win Without Pitching

Mediocre brands follow industry trends. Cult brands, on the other hand, disrupt norms and introduce their own unique philosophy. Which type of brand do you aspire to have? In this episode, Matt Halloran talks to Chris Kneeland, the co-founder of Cult Collective, The Gathering, and Communo. They highlight what a handful of special brands do differently to secure their place as true cult brands. If you want to become a brand that inspires great devotion and dedication from your prospects, clients, and employees, this one’s for you. You will learn: Why brand awareness is inferior to brand advocacy The importance of staying true to your values even if it drives away some people Why Chris doesn’t care about consumption metrics, and what he focuses on instead How to find the courage you need to reach a cult status with your brand And more! Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | "Fix" by Chris Kneeland, Ryan Gill, and Rob Howard | Communo | Cult Collective | The Gathering Summit | Win Without Pitching

Creating a video that goes viral is like winning the lottery. Your odds are low. Instead of striving for virality, win your audience by being authentic to yourself.  In this episode, Matt Halloran talks to Dave Johnson (AKA “Dabs”), the chief creative and partnership officer at TAGG Creative. Dabs shares what it looked like to make opportunities for himself as a new videographer and what prompted him to start his business. Then, he dives into how to capture your true self in your videos. You will learn: Reasons to not publish every video you make (and why that’s ok) What we can learn about showing up with authenticity from TikTok creator Nathan Apodaca’s (@420doggface208’s) mesmerizing video  Why Dabs doesn’t recommend creating videos for a broad audience Why Dabs is a huge fan of podcasts, despite being a “video guy” And more! Tune in for ways to create true-to-yourself videos that your audience will love. Resources:  ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Dabs Johnson on LinkedIn | TAGG Creative Inc. | Ryan Gill Shares | The Gathering Summit | South by Southwest Conference | Communo | The Moth Podcast | 30 For 30 Podcasts | @420doggface208’s famous TikTok video

Creating a video that goes viral is like winning the lottery. Your odds are low. Instead of striving for virality, win your audience by being authentic to yourself. In this episode, Matt Halloran talks to Dave Johnson (AKA “Dabs”), the chief creative and partnership officer at TAGG Creative. Dabs shares what it looked like to make opportunities for himself as a new videographer and what prompted him to start his business. Then, he dives into how to capture your true self in your videos. You will learn: Reasons to not publish every video you make (and why that’s ok) What we can learn about showing up with authenticity from TikTok creator Nathan Apodaca’s (@420doggface208’s) mesmerizing video Why Dabs doesn’t recommend creating videos for a broad audience Why Dabs is a huge fan of podcasts, despite being a “video guy” And more! Tune in for ways to create true-to-yourself videos that your audience will love. Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Dabs Johnson on LinkedIn | TAGG Creative Inc. | Ryan Gill Shares | The Gathering Summit | South by Southwest Conference | Communo | The Moth Podcast | 30 For 30 Podcasts | @420doggface208’s famous TikTok video

No one has the same origin story as you. It doesn’t matter what industry you’re in. Once you know how to share that story, you can create raving fans that will advocate for and stick by your brand.  In this episode, Matt and Kirk join Braden Dragomir, founder of Untold Storytelling, to help you tell stories about your companies that inspire prospects and clients to become raving fans. Braden explains why conflict is at the core of any compelling story and how to use the four realms of storytelling to demonstrate how your company solves a specific problem. Join them as they integrate storytelling into everyday marketing for experts of all industries and company sizes.  You will learn: Braden’s strategy for using conflict to drive a deep connection with your audience How to get to the conflict in your content quickly (especially in podcasts or short videos) Why it’s extremely important to create an “About Us” section on your website that inspires your audience How to use the four realms of storytelling to show your audience how and why your company solves a specific problem How to give auditory cues in a podcast that take your listeners along for the ride Why your vulnerability is your greatest strength when storytelling And more! Tune in now to learn how a well-told story can take your brand to the next level of engagement with your clients! Resources:  ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn |  Be Your Own Loud, ep. 1: How Podcasting Has Accelerated Our Influence and Changed Our Lives | Influence Accelerator Academy | Braden Dragomir on LinkedIn | Untold Storytelling | The Good Fight: How Conflict Drives Connection | The Moth Podcast | Rabbit Hole

No one has the same origin story as you. It doesn’t matter what industry you’re in. Once you know how to share that story, you can create raving fans that will advocate for and stick by your brand. In this episode, Matt and Kirk join Braden Dragomir, founder of Untold Storytelling, to help you tell stories about your companies that inspire prospects and clients to become raving fans. Braden explains why conflict is at the core of any compelling story and how to use the four realms of storytelling to demonstrate how your company solves a specific problem. Join them as they integrate storytelling into everyday marketing for experts of all industries and company sizes. You will learn: Braden’s strategy for using conflict to drive a deep connection with your audience How to get to the conflict in your content quickly (especially in podcasts or short videos) Why it’s extremely important to create an “About Us” section on your website that inspires your audience How to use the four realms of storytelling to show your audience how and why your company solves a specific problem How to give auditory cues in a podcast that take your listeners along for the ride Why your vulnerability is your greatest strength when storytelling And more! Tune in now to learn how a well-told story can take your brand to the next level of engagement with your clients! Resources: ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Be Your Own Loud, ep. 1: How Podcasting Has Accelerated Our Influence and Changed Our Lives | Influence Accelerator Academy | Braden Dragomir on LinkedIn | Untold Storytelling | The Good Fight: How Conflict Drives Connection | The Moth Podcast | Rabbit Hole

Loneliness carries the same health risk as smoking 15 cigarettes a day, according to a research study by social-connectedness expert Julianne Holt-Lunstad, PhD. It’s a disturbing finding that’s hard to accept. But for Ryan Gill, it only drives him in his mission to eradicate loneliness. In this episode, Matt Halloran joins Ryan Gill, CEO and co-founder of Communo, co-founder of Cult, and co-founder and chairman at The Gathering. Ryan shares why he has a deep passion for eradicating loneliness and how Communo is part of the solution. He also breaks down the core characteristics of a great leader –– and why he believes that if we build leaders, companies will take care of themselves. You will learn: How Ryan started The Gathering: a summit where leaders from the biggest cult brands share their expertise How Communo is helping professionals combat loneliness Why building great leaders is the key to ensuring your brand’s continuity The difference between leading with passion versus position And more! Press play to get inspired by Ryan Gill’s vision to eradicate loneliness and lead with courage. Resources: ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Ryan Gill on LinkedIn | Ryan Gill Shares | Ryan Gill on Instagram | Communo | The Gathering Summit | Cult Collective | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | Charles Blackwell on LinkedIn | "Leadershift: The 11 Essential Changes Every Leader Must Embrace" by John Maxwell | "The Win Without Pitching Manifesto" by Blair Enns | "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David Baker | Dare to Lead Hub | Ted Lasso

Loneliness carries the same health risk as smoking 15 cigarettes a day, according to a research study by social-connectedness expert Julianne Holt-Lunstad, PhD. It’s a disturbing finding that’s hard to accept. But for Ryan Gill, it only drives him in his mission to eradicate loneliness. In this episode, Matt Halloran joins Ryan Gill, CEO and co-founder of Communo, co-founder of Cult, and co-founder and chairman at The Gathering. Ryan shares why he has a deep passion for eradicating loneliness and how Communo is part of the solution. He also breaks down the core characteristics of a great leader –– and why he believes that if we build leaders, companies will take care of themselves. You will learn: How Ryan started The Gathering: a summit where leaders from the biggest cult brands share their expertise How Communo is helping professionals combat loneliness Why building great leaders is the key to ensuring your brand’s continuity The difference between leading with passion versus position And more! Press play to get inspired by Ryan Gill’s vision to eradicate loneliness and lead with courage. Resources:  ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Ryan Gill on LinkedIn | Ryan Gill Shares | Ryan Gill on Instagram | Communo | The Gathering Summit | Cult Collective | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | Charles Blackwell on LinkedIn | "Leadershift: The 11 Essential Changes Every Leader Must Embrace" by John Maxwell | "The Win Without Pitching Manifesto" by Blair Enns | "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David Baker | Dare to Lead Hub | Ted Lasso