Better Business with Steve Cook

Growing your business through marketing is tough work. But the best thing you can do for your marketing is to find what works for you. You might have heard of "scalable marketing" where you simply find the groove and turn it up to 11. But I want to remind you today that 1:1 touch points from YOU, the business owner is still powerful and might be your best bet.

The restaurant owners who can change quick and move fast will be successful. And what is success? Bruce Irving of Smart Pizza Marketing says it's going home and being happy. You might have the busiest store around but if you're miserable, that's not success. Bruce talks on this week's podcast episode all about successful restaurant marketing.  

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Your Instagram following can be great for your business. From building community to sell your products or services, growing your following is a goal for most people. Montana Knife Company's VP of Marketing Brandon Horoho shares how they've overcome challenges to grow on Instagram.   

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Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.  On the heels of our last episode with author and entrepreneur Mike Micalowicz, I'm sharing about some practical marketing tips. These tips will help you gain confidence and excitement to market your business.

Want more small business advice? We're talking about effective marketing all week on my social channels and my exclusive email list.

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Have you ever wondered if you have everything legally in your business that you should have? Jim Hart helps businesses get legal help. Jim is a lawyer, Youtuber and entrepreneur. He is the founding attorney at Hawthorn Law where he helps online businesses such as coaches, course creators and online service providers to get their businesses legally legit. In addition, Jim is the founder of the OB Foundations Membership Community, a one of a kind program where he helps his members to build, grow and protect their online businesses.

Legal Jim Podcast

Want more small business advice? We're talking about marketing in business all week on my social channels and my exclusive email list.

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Here's my story of the most demeaning sales call I've ever had... Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.  On the heels of our last episode with author and entrepreneur Mike Micalowicz, I'm sharing about some practical marketing tips. These tips will help you gain confidence and excitement to market your business.   

Want more small business advice? We're talking about effective marketing all week on my social channels and my exclusive email list. 

Here's how to join:   

Instagram: https://www.instagram.com/therealstevencook

TikTok: https://www.tiktok.com/@therealstevencook

Facebook: https://www.facebook.com/therealstevencook

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Everything in your business should be mimicking best practices of other companies in every facet of your business EXCEPT in marketing. Marketing HAS to be different, or else, you won't stand out! 

Mike Michalowicz leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Want more small business advice? We're talking about marketing in business all week on my social channels and my exclusive email list. 

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How can you get your face out there on your business page, and make your people happy? By focusing on being the weird kid. Don’t be afraid of being different. This isn’t elementary school anymore! 

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Being the same as everybody else is a terrible business strategy. Instead, you should embrace every single thing that makes you different, unique, peculiar... This week we talk with Horticulturist-turned-Sugar-Slinger Melissa Wedman about her business: Mollycoddled Hash Slingers.  Want more small business advice? We're talking about the being unique in business all week on my social channels and my exclusive email list. 

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The freelancing business and every other business have many similarities. Here are a few things that I think would help every business excel! 

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