Better Business with Steve Cook

Did you find yourself in a business wondering when (or if) you'll ever be asked to take the business over or buy it? This seems to happen to a lot of second generation entrepenuers that can't bring themselves to ask their parents about purchasing the business. Your guest today, Ricci Victorio, has coached hundreds of business owners through successful transitions. She gives advice in talking, personalities, and even some creative financial ways around this huge challenge for family business owners. 

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There are many ways to get your business in front of new eyeballs- written pitches, pictures, audio (like a podcast), or video. But do statistics show that video is the king choice amoing all these options? Chris certainly thinks it is. We give some reasons why and how you can use video in your family owned, retail business to advertise. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

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As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

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Can a retail store owner's health affect their ability to do business? Certainly! Have you ever considered the important role your health takes in your life as a business owner? This episode is not some “work less and have better work life balance” mantra bologna. This is a plea to have more work life COUNTER balance with Chris Michael Harris. 

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What kind of music should you play in your retail store? Should it be upbeat, slow, or neither? We dive in to the question of retail shopping music and question its importance.

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

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Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas Baseball Team.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

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Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas Baseball Team.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

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Should your book keeper, marketing help, and general project based helpers be considered a W2 employee, or a 1099? This question seems to come up often for a small family retail business owner. There are many different ways to make use of the flexibility in the tax laws, but what is the best decision for speed of hiring, saving money, and overall happiness for you as a business owner?

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

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Are there benefits to having a business community around you? Will having a coach, group of friends, or someone to give you ideas to solve business problems be something of value? Cody Rich host of The Rich Outdoors and Rich Ideas Lab believes it’s one of the most important things to add to your business.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

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Buying or selling a small business is very challenging, and not many know much about it. Hank Bockus has sold a small business, and is now a leader in oklahoma showing and helping other small business owners how to do the same.  

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

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