Blogger Interviews's podcast

Tash Hughes Blogger Interview by Kate Luella (November 2012)
I had a lovely chat with Tash, a professional online writer, who has built up a large "online writing" service, on her blog http://wordconstructions.com.au/blog/.  Tash then told me she has another awesome little blog (seasonal xmas blog) http://lovesanta.com.au/blog/.

In this interview Tash explains why she blogs, how her website traffic increased and she found her way to the top of the organic Google search results within weeks with her blog.  She explains how she manages her email lists, how she monetises her blogs and what her plans are for the future.

You can find more about Tash here:
http://www.wordconstructions.com.au/
and
http://lovesanta.com.au/

Make sure you give us a review on iTunes at Blogger Interviews Podcast -- link here:
https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4
Or you can subscribe to our podcast show BLOG if you want copies of the transcripts too:
http://bloggerinterviewspodcast.com/

Here's the MENU fast-track of what we chatted about:

Intro
1.30 Problogger Event
2.10 WordConstructions.com.au clients
2.30 Registration of a ".com.au" blog in Australia
3.40 LoveSanta.com.au (blog & website strategy)
4.90 How Tash got her website to the top of Google analytics search results within a couple of weeks with her blogging
6.15 How Tash deals with running a "seasonal" blog
7.20 How Tash manages here SantaLove's subscriber list
8.10 Monetising her SantaLove blog
9.45 WordConstructions.com.au -- why she started blogging for it many years ago
10.50 Blogging on her business blog (eg. Comments, calls to action etc)
12.00 Content creation work -- blog posts and other work Tash does
13.10 How Tash's clients mostly find her
13.20 Where Tash looks for new clients
14.00 Tash's analytics
15.20 What Tash will blog about (topics)
16.50 Tash's longterm goals (including blogging)
17.30 Tash's coaching thoughts (including a membership site)
17.49 Facebook Groups
20.00 WordConstructions blog subscribers and how Tash manages them
20.35 How Tash monetises her business blog
22.40 What Tash's more popular posts that drive traffic to her site the most are
23.25 Tash talks about incentives to sign up
26.20 Tash's autoresponder plans
26.30 PLR? (silly question)
27.17 Taking Tash's blog to the next level now
27.55 Tash's advice for newbie bloggers and the advantages of blogging
32.00 Blogspot blogs v Wordpress.org blogs

A fantastic interview with James Schramko (November 2012)
James discusses his perspective on so many annoying things bloggers deal with at some time or another!  I am lucky enough to be in James' current paid internet marketing forum http://www.fastwebformula.com/ and since joining, I've never looked back.  His training is superior to most online atm, and he visits his forum, and responds to all of his members queries, like me, daily. 

If you really want to know how much online depth of knowledge James has, check out his "products page" on his SuperFastBusiness.com website here http://www.superfastbusiness.com/products/.  It will inspire you to take your online marketing journey further.

We discussed "discounting" and putting things on sales to increase turnover, we also talk about opt-in boxes, autoresponders and email list management.  I am sure you will learn some useful strategies, as I did, from this interview!

Don't forget I feature James in my new video workshop Bloggers Who Podcast for Success over here:
http://www.bloggerswhopodcast.com/
And I've created a new website which you can subscribe to his podcast at:
http://bloggerinterviewspodcast.com/ and you can comment there or in iTunes direct too!

And don't forget James has two podcast shows atm:
https://itunes.apple.com/au/podcast/james-schramko-superfastbusiness/id529116499
and
https://itunes.apple.com/au/podcast/freedom-ocean-profitable-internet/id421956134

To see more about James see below:
http://www.superfastbusiness.com/
and
http://www.freedomocean.com/

James also did an interview recently with Tim at Foolish Adventure Podcast, which gave you a great background to James and his online experience.

MENU:
2.36 The breadth of James' current online product range\
3.40 The correlation between discounting and marketing issues
4.30 Using a "sale" as a promotional tool
6.00 How discounting can train customers incorrectly
6.30 Why people buy on sale
6.45 The problem with websites like Groupon.com
7.11 Longterm customers
7.40 Why not offer samples of the product before you sell it?
8.36 Marketing tactics 101
10.20 Why people buy something at all
11.20 How to pre-launch your product idea
14.40 Email opt-ins and pop-up boxes (light boxes)
15.00 James new email opt-in strategy and incentives he recommends you use
15.50 James current main traffic sources
16.40 Own The Racecourse (OTR) James wrote -- multiple traffic source strategy
17.15 J. Abraham and "The Parthanon Theory"
17.40 The way James uses autoresponders
19.50 How James manages his multiple email lists with groups and tags
20.30 Office Auto Pilot -- Keeping his newsletters relevant to the recipient
22.00 How he takes care of his customers with new products they need
22.20 "Lunatic Millionaire" -- his upcoming product launch
22.50 James' advice to Bloggers who want more growth with their income

Part Three - Sean Kaye Blogger Interview by Kate Luella (October 2012)
Sean was an awesome person to chat with about all things SEO blogging.  He knows his stuff from years of online experience and training.  He has showcased many products over the years and he discussed his new blog project http://www.wsobackstage.com/ and how he came up with this idea, and what his strategy and objectives are.  This interview is part three of three interviews, as we ended up chatting for over 2 hours.  So look out for the other two interview parts which include more discussions on author rank, what is WSObackstage.com marketing strategy and podcasting in general.

Sean has three main sites atm,
http://www.wsobackstage.com/
http://rapidactionseo.com/
http://rapidactionwriting.com/
and
http://seankaye.com/

We also discussed my latest video workshop I've recently launched http://www.bloggerswhopodcast.com/ and don't forget to subscribe to our Blogger Interviews here https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4
Or on my website http://www.kateluella.com/

Here's the run down of what we cover in this interview so you can fast-track if you like!

5.15 Sales funnel structures
8.30 Sean's current sales funnel plan
9.35 The different life cycles of products
12.35 The Brendan Burchard model of selling
17.00 James Schramko's successful marketing and membership strategy
20.42 Sean's target demographic and why
21.55 SEO and syndication -- similarities
22.30 Sean's SEO product sales funnel
24.20 The three goals of SEO for most small businesses
25.15 The three common small business "pains"
26.30 Defining whether a podcast is to make money, or have fun
29.40 What makes a good podcast show host (like me!)
30.25 What Sean did when an interview was unusable
34.54 Warrior Forum "WSO" products

40.10 Sean's tips for bloggers, podcasters and internet marketers

Part Two - Sean Kaye Blogger Interview by Kate Luella (October 2012)
Sean was an awesome person to chat with about all things SEO blogging.  He knows his stuff from years of online experience and training.  He has showcased many products over the years and he discussed his new blog project http://www.wsobackstage.com/ and how he came up with this idea, and what his strategy and objectives are.  This interview is part two of three interviews, as we ended up chatting for over 2 hours.  So look out for the other two interview parts which include more discussions on author rank, what is WSObackstage.com marketing strategy and podcasting in general.  Our final interview also includes a great conversation about sales funnels for bloggers.

Sean has three main sites atm,
http://www.wsobackstage.com/
http://rapidactionseo.com/
http://rapidactionwriting.com/
and
http://seankaye.com/

We also discussed my latest video workshop I've recently launched http://www.bloggerswhopodcast.com/ and don't forget to subscribe to our Blogger Interviews here https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4
Or on my website http://www.kateluella.com/

Here's the run down of what we cover in this interview so you can fast-track if you like!

5.20 When Podcasting was still known as an audio blog
6.00 The two different kind of bloggers around atm
8.00 Bloggers podcasting options
9.00 Podcasting content, education, not sales
10.20 Why webinars are different to podcasts
11.00 Best webinar models atm
11.30 Most recent webisnar with upfront sales, and repurposing the content at the backend
14.10 Converting a podcast into transcripts as a product later
17.20 Selling content online by subscription
18.20 Selling high priced products with authority
20.30 Selling $7-$9 products -- no brainers
21.45 Building authority with podcasting --v- writing blog posts
22.25 Google Adwords  - Bad news for bloggers
25.20 Understanding your metrics
26.15 Calls to action on a blog/website
27.00 Sales --v- Squeeze pages strategies
28.30 Blog layout
29.45 Potential income for bloggers with email lists
34.35 The theory of giving away something for free to build a list

Sean Kaye Blogger Interview by Kate Luella (October 2012)

Sean was an awesome person to chat with about all things SEO blogging.  He knows his stuff from years of online experience and training.  He has showcased many products over the years and he discussed his new blog project http://www.wsobackstage.com/ and how he came up with this idea, and what his strategy and objectives are.  This interview is part one of three interviews, as we ended up chatting for over 2 hours.  So stay tuned for the next two interviews which include more discussions on the different kinds of bloggers out there, whether you should give freebies away and why or why not, and podcasting in general.  Our final interview also includes a great conversation about sales funnels for bloggers.

Sean has three main sites atm,

http://www.wsobackstage.com/

http://rapidactionseo.com/

http://rapidactionwriting.com/

and

http://seankaye.com/

We also discussed my latest video workshop I’ve recently launched http://www.bloggerswhopodcast.com/ and don’t forget to subscribe to our Blogger Interviews here https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4

Or on my website http://www.kateluella.com/

Here’s the run down of what we cover in this interview so you can fast-track if you like!

Intro

5.30 FastWebFormula Forum (James Schramko)

6.36 Other interesting forums

7.20 How he finds customers within forums

7.50 His business in content creation

8.10 Press releases

8.50 The SEO value of Press Releases

9.25 PRWeb options

11.50 Sean crashes the IT network at TecHead USA 2005 with his little podcast show!

14.30 Why he had to take down some older posts on his website Seankaye.com

16.30 Sean discusses his leap from seankaye.com to WSObackstage.com and his authority building test from a Facebook Page to a viable income stream

17.00 Hi discusses the WSO Facebook Page for WSO content creators

19.20 How he set up WSObackstage.com

20.00 How he sets up podcasts with built in affiliate links

22.40 YouTube embedding links

23.25 Becoming a Brand Channel Partner with YouTube

25.00 The best affiliate incomes from videos

26.30 Which one wins with video –v- audio (and why)

27.30 Why podcast transcripts will eventually beat actual podcast recordings for SEO

29.05 “Author Rank” and what it means to bloggers

30.10 The Wordpress SEO plugin “must have”

30.30 Googe+ Accounts and how to use them best

31.10 Agent Rank patent by Google – then to Agent Author, then to Google+ Accounts

32.40 Why Google bots now look for blog authors & publishers as authority in SEO

34.40 Why he keeps his domain name seankaye.com – and so should you!

35.45 The best way to set up your affiliate link shortner URL for affiliate products

36.10 The best affiliate link shortner plugin around

37.20 ROI of his WSObackstage.com and what tools he uses

38.45 Where he gets his podcasting transcripts created for $5ph

41.00 Selling to your Tribe

Kayla Fay Blogger Interview by Kate Luella (October 2012)
It was lovely to interview Kayla from the ADHD-Inattentive.com blog, who blogs about her understanding and experiences with ADHD, from a parent's perspective.  Kayla is like many bloggers who evolve to where they are today, with good intentions, but life basically determines how and why Kayla blogs.  She now has a co-blogger, her friend Brock, and together they keep this blog up to the minute, and current, for future generations of parents to share and derive comfort from others in their situation.
http://adhd-inattentive.com/
by http://kateluella.com/

1.30 Introduction
215 ADHD Inattentive blog, and her other online interests "Science Project Guides"
2.50 Starting out with a website, before she developed her current "blog"
4.10 How she defines herself and why she has a pen name for this blog
5.04 Why she started blogging about ADHD
6.44 How she told her kids about her blog
7.20 Who her target demographic is
7.50 How she defines her target demographic and where she looks for them
8.30 Her Wordpress subscribers --v- her opt in email list and what it's current size is
9.05 Monetisation of her blog including her own products, affiliates & Google Adwords
10.39 Guest posting
11.35 PLR
11.55 How she hooked up with her co-blogger Brock
13.00 Google analytics
13.40 Split testing her Opt-in email subscriber list incentives
14.10 Planning her new autoresponder series, and why
15.30 Diagnosing ADHD
16.50 How her son describes his ADHD feelings
17.36 Networking with other relevant blogs & forums
19.20 The disadvantage of ADHD for kids and their schoolwork
20.40 Discrimination of ADHD kids
23.55 How Kayla helps people who contact her from her blog
26.00 Advice she has for newbie bloggers who want to blog about their passion
27.30 Wordpress --v- Blogspot blogs advice for newbies
28.00 Converting a Blogspot blog to a Wordpress blog
30.00 Her plans now for her blog
31.00 Her kindle book plans
33.00 Aussie --v- US accents!

Thanks for the interview Kayla!

Rahz Slaughter is truly a gifted person with so much info to share about his online strategies and techniques!  So this interview is nothing short of awesome, with tips on refining Google analytics right down, blogging strategies with your email lists, how he conceptualised his current blog and the plans he has for this blog including his upcoming Health Summit.  Anyone blogging will love this interview… Kate

http://metaburnfittv.com/

http://mymenopausefix.com/

http://kateluella.com/

1.21 Rahz defines himself and explains why

2.28 Why Rahz is not a fan of the “Life Coach” title

2.45 How Rahz has created his Meta Burn Brand and strategy

7.44 How My Menapause Fix blog came about

9.30 How Rahz found his “sweet spot” for his new blog concept and his “Jerry McGuire” moment

15.44 We talk about how Rahz connects and keeps his subscribers

17.29 Google search Results and what keywords he ranks on Google page one organice results, why and how he created that SEO platform

18.48 Guest Posting and articles he writes, where and why

19.51 ROI – How, why, where (including Google and Clicktail)

20.39 The three top analytics tools he uses and why

21.10 Why he watches the Google bots searches and how (and how he fixes errors the bots find)

22.40 Facebook advertising

23.15 His “secrets” about his subscriber list and the process he uses to get subscribers

24.25 When he does and doesn’t use Affiliate links

26.30 Monetising his blog now, and in the future, including coaching, Masterminds for his target demographic

29.10 Why Panda has changed how he does thing with his blog engagement

29.35 His new list building strategy he’s got including a giveaway and what’s around the corner

31.03 His World Heath Summit and what he has coming up next week, and what his strategy is for that health summit and why

32.10 The principles of his specific marketing strategies for his target demographic

32.35 How his Health World Summit webinar has been set up

36.25 His advice for everyone online

Melinda Samson Blogger Interview by Kate Luella (September 2012)

www.GrandSlamGal.com (tennis blog)

www.ClickWinningContent.com.au (online business)

www.GrassrootsInternetStrategy.com (business blog)

Kate Luella presents a unique insight into Melinda’s very popular tennis blog, which has given her tennis passion a boost with connections being made around the world since starting this blog.

Melinda recently completed her 10 year plan of making all four major tennis events (grand slams) around the world in one year (known as a “fan slam”)!!

So it was lovely to chat to Melinda, and I look forward to hooking up with her again as she can offer so much more insight to her online businesses, including her SEO and Adwords Advising role within her company www.ClickWinningContent.com.au (which is how I met her a few years ago).

1.10 What inspired her to start the tennis blog

2.55 Why her tennis blog is sometimes feels like work

3.45 Revenue she is exploring from her blog

4.10 How her blog has helped her get an edge with her tennis passion

4.40 Meeting up with other tennis fans around the world (as a result of her blog)

5.10 Travelling the world as an official blog reporter v a non-official tennis reporter

6.45 How she blogs while travelling the world

7.50 Melinda talks about family and friends who follow her blog

8.15 Why she started a Facebook Page, rather than publishing from  her personal FB profile

9.30 Melinda discusses her new subscribers she gets, but why many will just stick with social media for updates

10.30 Her four main ways to entice followers

10.50 Her other blogs and how they are strategised

11.25 When she does special blast outs to her email lists

12.35 Her blog monetising strategies

13.00 What the real main aim of her blog is, which she believes has paid off

13.15 The thing she loves the most from her tennis blogging (which she defines as “gold)

13.50 Her new branding strategy

14.30 Her new eBook range she is working on atm as a result of her tennis blog

18.25 Her fantastic advice for new and up-coming bloggers

19.50 What tactics she used when she started out blogging to get her tennis community going, to what it is today

21.00 How to get some sponsors for travel bloggers

A brief introduction to the upcoming blogger interviews I will be showcasing on this podcast, starting next week with Melinda Samson from the Grandslam Gal Blog!

See you then,

Kate