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Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.

First up, we have Charity Gibson - the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategies and dynamic leadership style.

Joining her is Johanna Gotlieb, the newly appointed Vice President of Business Development at Genumark. Johanna’s expertise in building relationships and her strategic vision have significantly propelled companies forward, making her a leading authority in the field.

In this episode, we're chatting about a topic that’s on the minds of many leaders today — how to attract top talent. In an era where job changes are frequent and the competition for exceptional team members is fierce, Charity and Johanna will share their insights on what makes a brand irresistible to potential candidates.

So, whether you’re a startup looking to build your team or an established brand aiming to keep your star players, you’ll want to lean in and listen to the powerful strategies these two leaders have to offer.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

To advertise on the show, contact [email protected] or visit BrandingMatters.ca

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again".

Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.

During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.

Stay tuned as we uncover the secrets of lifetime customer loyalty.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health.

His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo.

During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.

This is one heartfelt conversation you will not want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."

Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.

During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.

You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.

What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.

During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.

This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school.

Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.

With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.

During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media.

Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.

During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.

With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform.

Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.

With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting.

During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand.

This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]

This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.

In it, I share my very personal eulogy about who Sylvia was;

As an artist.

As a writer.

As a yogi.

As a wizard.

As a wife.

And as a mother.

As a Bubby, and so much more!

It's the ultimate brand story about a woman I loved - very much.

And I encourage you to stick around til the end, as there's a very special treat you will NOT want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]