Business Over Breakfast

Welcome to part 2 of how we got started. In this episode of Business Over Breakfast, the team talks about what we have learned so far and some of the structure as to how we have built the companies so far. From the beginning to the end of building businesses, we tell you our secrets with the hope to help you on your journey.

What we talk about:

• How we get clients on
• Market research
• How to develop a podcast
• What does it mean to create a culture / core values
• Acquiring Pics DocLib
• Bringing more employees into the company
• Prioritizing hiring for culture over talent
• How to pick the right sub-contractors

In this episode of Business Over Breakfast, Stephen talks about how he met Vanessa and his history with Jeshal. They each take turns explaining what they do in the business and how they all support each other. They also take some time to go down memory lane and tell some stories. What does it take to start/take over a business? You'll find out in this episode of Business Over Breakfast!

In this episode the topics include
Aurra Media and Vanessa running operations
Going over the early days of Aurra Media
Rosenthal Companies Management
Taking over Pics DocLib
Outsource Sales
Podcasting with Aurra Media
Starting a brand new business
Stock Purchase Vs. Asset Purchase
What is the SBA - Small Business Association
Building out a team for your business

Sometimes running a business feels like herding cats. Leadership comes with a fair share of challenges and victories. Chris Jones has experienced a lot of victories over the course of his career leading engineering and mining teams across the country. Before his recent retirement, he was the President and CEO of Westwater Resources. On this episode, you’ll hear Chris discuss his engineering career in consulting and leadership. Tune in to listen to the full episode and learn how leadership looks different for each role and team.

Resources:
Connect with Chris Jones on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a podcast marketing strategy that works for your business? Get in touch with Aurra Media to get started.

On part two of this conversation, Jesus McDonald of JRM Marketing and Stephen Rosenthal discuss what it’s like running marketing agencies. Working in the B2B marketing world is complex and exciting. It’s really a problem-solver’s dream. Listen to Jesus and Stephen compare notes about working in the B2B agency space on Business Over Breakfast. Resources:
Connect with Jesus McDonald on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a podcast marketing strategy that works for your business? Get in touch with Aurra Media to get started.

Sometimes a podcast host has the opportunity to be a guest. Breakfast Over Breakfast host Stephen Rosenthal got to experience that on the Mastering B2B Marketing Podcast with Jesus McDonald. As the CEO of Rosenthal Management Companies, Stephen is a serial entrepreneur who enjoys the challenge to build a profitable business from scratch. Jesus McDonald runs the JRM Web Marketing. On this episode, the two CEOs talk about what it’s like working in B2B marketing. Tune in as Stephen and Jesus talk about marketing as an entrepreneur and for their clients.  

Resources:
Connect with Jesus McDonald on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started.

Strategy is only as strong as execution. On this episode of Business Over Breakfast, we hear from Paul Green about the significance of building a solid marketing system to grow your business. Green is the CEO of the MSP Marketing Edge for over 450 satisfied clients. As with everything in life, there’s a balance. He encourages all of his clients to align their business goals to their lifestyle—that’s the best way to follow through on strategy. Listen to the full episode for tips on navigating social media for business. 

Resources:
Interact with Paul Green on LinkedIn 
Learn more about the MSP Marketing Edge, trusted by hundreds and hundreds of MSPs worldwide: https://www.mspmarketingedge.com/  
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started. 

With an average 70% new growth each year, co-founder Bradley Kaine of KMT has experienced his share of success with running his MSP. While there have been a lot of successes, he’ll be the first to admit to you there’s a lot of unglamorous behind the scenes work. Carla, Bradley’s wife and the KMT’s Head of Marketing, is serious about presenting a consistent message across all channels. Both would agree investing time to get clear on their messaging was a foundational part of growing their brand and business over the years. 

Learn how you can grow your business and brand, tune into hear the KMT story!
Resources:
Interact with Bradley Kaine on LinkedIn 
Interact with Carla Kaine on LinkedIn
 Learn more about the KMT: https://kmtech.com.au/ 
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started. 

Business Over Breakfast is back! We took a brief hiatus because running a business can get busy, but we’re excited to relaunch BoB! On the show, you’ll hear from other founders and CEOs about bootstrapping a business, lifestyle balance, and breakfast food with other founders and CEOs. Because who doesn’t love bacon? Let’s dig in.

Resources:
Connect with Stephen Rosenthal on LinkedIn
Learn more about what Aurra Media marketing can do for you: https://www.aurra.media/ Have a project? Get in touch with Aurra Media to get started.

 Challenging but important!

Happy Easter!

Accidentally published this episode on the wrong podcast the other day! Whoops!!