Challengers & Icons Podcast Series

Freddie Garland, Founder of the flower subscription service, Freddie’s Flowers, joins Jonathan Ford to talk about how he is marrying a digital platform with a distinctly personal touch to grow a thriving business and challenge the experience a subscription service can offer.

Dyiva Gugnani, Co-Founder of Wander Beauty – the first travel-inspired, luxury color cosmetics experience made of high performance and cruelty free formula– invited Pearlfisher to the beauty companies headquarters in Manhattan to discuss her approach to creating a successful beauty brand and what makes Wander Beauty unique compared to other cosmetics on the market.

Hamish Campbell, Creative Director at Pearlfisher New York, interviews Collin Whitehead, Head of Brand at Dropbox, at the technology company's headquarters in San Francisco.

Pearlfisher Copenhagen, Strategic Creative Director, Jesper von Wieding, spoke to Michael Stausholm, Founder of Sprout, about his vision for conquering our use and throwaway culture – one pencil at a time – and how Sprout is fostering a second-life sustainable vision for its own and other businesses as it commits to partnering with brands to help the corporate culture make change and communicate their sustainability message.

Former international rugby star, Jonny Wilkinson, talks us through how he is pursuing a personal passion to connect our physical and mental health – through the power of living food – with the creation of his new lifestyle brand, N°1 Kombucha. N°1 is looking to transform our perspective on healthy living, convenience and ultimately, make the benefits of drinking Kombucha accessible for all.

Ben Branson, Founder of Seedlip – the world’s first non-alcoholic spirit brand – talks us through his vision for creating a new drinks proposition and experience as well as why he thinks being a successful challenger brand is about fostering curiosity, freedom and a belief in what you are doing.

Simon Boas Hoffmeyer, Sustainability Director at Carlsberg, shares his plans for achieving Carlsberg’s sustainability goals and zero carbon emissions by 2030, through its new Together Towards Zero initiative. Speaking to our Strategic Creative Director, Jesper von Wieding, Simon discusses why integrating sustainability into all business models is now crucial to creating a successful business.

Simon Coley, Co-Founder of Karma Cola, shares his insights into building a challenger cola brand and why he sees the transparent process and an investment in social capital transforming the future of brand transactions, businesses and lives.

Interview between Pearlfisher Founding Parter, Jonathan Ford & Snact Co-Founder Ilana Taub. Ilana Taub, describes why she started a brand to fight the critical issue of food and plastic waste in the ever-competitive landscape of snacking and what she sees as the pivotal role of brands in driving positive social and environmental change to impact on the bigger global picture.

Series 4. Episode 1. PepsiCo – Why design-led innovation creates the most impactful cultural change An interview with Mauro Porcini, SVP & Chief Design Officer, PepsiCo