Coffee Break Blogging

In just about any webinar you will ever do, the guts of it will be a content-rich presentation of some kind. How do you put this together?

In this episode of CBB, we're talking specifically about the content portion of the webinar... that 30-40 minutes of "pure content" that you will deliver to educate your attendee and provide a transformation that they can walk away with whether they buy from you or not.

• How do you determine what the topic of your webinar should be?
• What should be in the webinar?
• How can you build in trust and likability?
• How do you make the slides?
• How can you help increase the chances that they will stay until the end of your webinar?

These - and more - are all discussed in this episode of Coffee Break.

So today, we are going to continue talking about webinars; because the last couple of episodes we have been talking about webinars and various aspects of them, today specifically, I want to talk about how to plan out the actual content portion of your webinar.

In this episode, we get into specifics on how to set up an evergreen webinar. This one is chocked full of tips and advice on how to properly set up an evergreen recurring webinar.

We'll be discussing:

• Tips for the presentation of your webinar for recurring use
• How to set the schedule of your evergreen webinar
• How to set up the registration landing page (and how I personally do it)
• How to set up the video recording itself so it plays properly
• How to handle the questions, chat, and the fake attendee list
• Setting up the pre-event and post-event emails
• What happens AFTER the event is over
• Tips for how to present the offer on your webinar

This is a highly tactical episode of CBB, going into a lot of the internal details of running a webinar on automatic so that it is literally going 24/7.

Okay, so today we are continuing on our series here about doing webinars. At the last two episodes here, we talked about various aspects of webinars. In the last one, I talked about doing a live webinar versus doing a pre-recorded or Evergreen Webinar.

There are two ways to do a webinar: doing it LIVE, or pre-recording it. Which should you do?

In this episode, I walk through the basic process of doing both.

First, I walk through the process of doing a live webinar, offering up a number of tips as well as some of the reality of what goes on behind the scenes.

Next, I discuss the pre-recorded - or evergreen - webinar. Typically, after you have done a live webinar a number of times, you'll begin to think about automating it. What is different about it? What are some of the specifics that go into a pre-recorded webinar?

Going evergreen on a webinar is the secret to scaling it and turning it into an automatic business builder. But, there's some things you need to know before going into it. And that's what this episode will cover. :-)

Ever done a webinar before? If not, then after listening to this episode I hope you will consider doing so soon. :-)

In this installment of CBB, we're discussing the benefits of webinars and 8 specific reasons why you should be doing them.

This episode gives some "inside scoop" on my own personal history with webinars, starting all the way back in the days of my tech site.

Then we discuss 8 specific reasons - with advice throughout - on why webinars are great for list building, relationship building and sales. Also why webinars are AWESOME for building leverage in your business and allowing you to make more income while spending less time doing it.

This is the first of a multi-part series where we will be discussing webinars.

Want a plan to get started? Check out the 6-minute webinar plan, which you can download in PDF at:
http://www.blogmarketingacademy.com/webinarplan

By the way, we are going to start a new series  starting from today. So for the next few episodes, we are actually going to be discussing the topic of WEBINARS and various ins and outs of doing webinars. Now, of course you have probably heard about webinars in the past. It is possible that you have actually done one before. But if not, I want to convince you that you should. :-)

Many people who create information products have looked to the potential of publishing on Udemy.com. And, sure, Udemy is an attractive place. They have a lot of traffic from people who are actively looking to learn things. Plus, they make it easy since they provide the platform and take care of all the headaches.

But, SHOULD you publish on Udemy? And if you do, how should you go about it?

In this episode, we'll talk about Udemy and the pros and cons of publishing courses on this popular platform. I also discuss the best ways to use Udemy to build your own business.

If you've ever looked at the potential of earnings from Udemy, be sure to make time for this episode.

But before we get started with our discussion for today, let me first tell you about a couple of changes I am going to make here in this podcast...

You've probably heard it a number of times by now...

"The money is in the list".

Great. Cool. But, what does that mean? And why is it true? Does it mean you're just constantly pitching to your list?

No, not at all.

If you back up to the last episode (#148) where I once again gave the bird's eye view of how this whole business works, you'll see how the primary purpose of the email list is to move people through your sales funnels.

Those funnels are like pipes.... and the more people you can keep inside those pipes, the more money you make. And the email list is literally the force which flows people through those pipes or gets them to re-enter those pipes.

In this episode of Coffee Break, I walk you through how this works. What happens when people get onto your list? What do you do with your "general list"? Are you constantly pitching?

Let me show you how this works.

So today let's talk about how to use your email list to move people through your profit funnel; your sales funnel.

The whole purpose of the email list, really, is to keep people flowing through your blog profit funnels. Now the blog profit funnels; these are essentially your sales funnels. I would like to call them blog profit funnels, personally, because... You know, my whole business revolves around the blog and how everything tacks in to the blog, so I am fairly specific about the way that I define it. But at the same time, it is essentially a sales funnel. That is what it is.

Periodically, I feel I need to go back and revisit the "big picture" about how a blog actually makes money.

See, most people who start a blog with the intention of monetizing it do it with certain expectations in mind. Usually, it has to do with talking "about" something they find interesting, building a big community and audience, getting famous and getting a following.... THEN monetizing using ads and affiliate products.

That's cute.... but it rarely works. It is what most people try.... and it works for some, but definitely not most.

In this episode, I revisit the TRUE function of the blog and how a blog actually fits into the scheme of things. This episode will provide a "bird's eye view" of the business model, where a blog fits into it and what the purpose is.... and you'll see how a blog actually makes money.

If you understand this, you'll save yourself a lot of time and effort chasing unicorns. ;-)

In the 4th (and last) installment of this 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

• Sense of Belonging / Community
• Current Events
• Scarcity
• Controversy

Understanding these "triggers" will allow you to move people into action.... whether that be to buy something, to opt into your email list, to open an email, to click on an email, to post a comment, to click on a tweet.... whatever it may be.

Moving people into action is the name of the game, and these conversion triggers are a very important part of doing it.

In this series, we will discuss many different conversion triggers, why they work, and examples of using them.

And perhaps you'll even learn something about yourself. ;-)

So like I said, what we are about to do is Part 4 of our Conversion Triggers series where we have been talking about various psychological components that you could build into your offers, your emails, even your blog post in order to move people into action.

Now if you want to catch up with us, it is the last 3 Episodes here of the podcast where we have been talking all about these various Conversion Triggers.

What we are going to do in this one is quickly wrap up 4 more; and this will actually wrap up this particular series on Conversion Triggers.

In the third installment of what will be a 4-part series, again we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

• Anticipation
• Status
• Social Proof
• Reference Points

Understanding these "triggers" will allow you to move people into action.... whether that be to buy something, to opt into your email list, to open an email, to click on an email, to post a comment, to click on a tweet.... whatever it may be.

Moving people into action is the name of the game, and these conversion triggers are a very important part of doing it.

In this series, we will discuss many different conversion triggers, why they work, and examples of using them. And perhaps you'll even learn something about yourself. ;-)

In the second installment of what will be a 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

• Stories
• Simple & Easy
• Common Enemy
• Curiosity

Understanding these "triggers" will allow you to move people into action.... whether that be to buy something, to opt into your email list, to open an email, to click on an email, to post a comment, to click on a tweet.... whatever it may be.

Moving people into action is the name of the game, and these conversion triggers are a very important part of doing it.

In this series, we will discuss many different conversion triggers, why they work, and examples of using them.

And perhaps you'll even learn something about yourself. ;-)