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Monetising Knowledge
by Mel TelecicanMel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel investigates the opportunities to uncover the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audiobooks, quiz/diagnostic dev, blogging, vlogging, even software development.
Episodes
39 - The roadmap to marketing your product successfully with Simon Dell
45m · Published- The importance of a marketing budget to drive product sales
- Ways to hone in on your target market
- How your market receives information in varying ways & how to use it to your advantage
- How to determine the marketing approach to have the best return on investment
- Identification of ways to generate business - simple & complex
- Availability of free tools like Google Analytics and it's application
- The danger of selecting one advertising channel
- How to track marketing campaign effectiveness
- The three areas of marketing Simon recommends businesses cover
- Buyer cycles and why you need to know yours
- The most commonly overlooked marketing opportunity in business
- A useful approach to identify why people have bought from your competitors
- The importance of contingency methods in customer touch points
- An example of on-boarding processes that drive increased lead conversions
- The key area that the majority of businesses overlook that can drive significant future business; and
- The most powerful question you can ask your customers.
38 - How to create a successful online course with Lindsay Kirsch
40m · Published- The story of how Lindsay came to work in this space.
- The role that instruction performance technology plays in course creation.
- The important elements that help create an effective course.
- How to deliver and launch your course in the best way possible.
- Ways to gauge the effectiveness of your course.
- The dangers on the proliferation of online courses.
- Ideas on how book authors can launch courses.
- Pricing and payment strategies you should practice.
37 - How to fix your pitch with Anthony English
38m · Published- The story of how Anthony started coaching people on tech sales communication.
- Methods for introducing your business, career, or product through a unique elevator pitch.
- Real examples of standard business pitches and how to improve yours to make it stand out and be remembered.
- How and why talking to people who will never be your clients will lead you to getting your ideal clients.
- Anthony’s methodology and the top 3 things he focuses on when helping clients.
- How to handle sales conversations with potential clients.
36 - High-trust business marketing with Adam Franklin
35m · Published- Adam shares their company’s marketing strategy
- How their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businesses
- The 3 pillars they use for clients and how it helps bring in high ticket sales
- The importance of knowing where to post your content to engage and reach your clients
- The types of content and formats you need to use in your posts to attract clients
- Identify and learn how to distribute and package your assets
- How to effectively use the primary business tool that allows you to interact with clients
35 - Monetising social media with Stevie Dillon
33m · Published- The story of how Stevie transitioned from being a lawyer to her business of social media marketing
- How digital marketing targets your specific market
- The reason why businesses need appealing and valuable content
- 4 areas to consider in a business’ framework for unpacking their marketing approach
- The importance of personal versus business branding
- Why businesses need to identify their current and ideal clients
- Stevie does a marketing case study
- Key tips to make your business stand out
34 - Marketing automation must-haves with Chris Davis
51m · Published- A normal day for Chris and a peek at his job for Active Campaign
- What is email marketing automation and why do businesses need it?
- How automation enhances the human touch in your business
- The impact of social media on transactions online
- The importance of personalization
- Explanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rate
- How to keep people engaged
- Why service-based businesses are the best businesses to automate
- The foundational piece of success in automation: clarifying processes
- Discussion on the three steps to building an automation: start, action, stop
- Tags, segmentation and how they work
- Explanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automations
33 - Foundations for business with Angela Henderson
40m · Published- Rundown of her success with Finley and me and how it started
- Networking with businesses in the same industry as well as with businesses from different industries
- Having a strategy for getting partnerships
- How personal stuff resonates more with people
- Angela working with the niche area of business start-ups
- Identifying ideal clients and tailoring content around it
- The importance of websites and how you make it work for and speak to your audience
- Google analytics
- Growing your email list
- The importance of human connection in your business
- The need for SEO to be found organically
- An example of how a website and SEO worked for one of Angela’s clients
- Key to retaining clients
- How outsourcing can help you and your business
32 - Design thinking for increased profitability with Ale Wiecek
43m · Published- Ale’s work history and how she came to develop her own consulting firm
- The case of businesses not being as customer-centric as they think
- Process of design thinking and its importance for developing products and services
- Explanations and examples of the 5 Stages
- 1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market
- 2nd stage: Define - looking at the data you’ve collected
- 3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team
- 4th Stage: Prototype - prototyping your product, the different types of prototypes
- 5th Stage: Testing - showing your client the product and getting feedback
- The length of the design thinking process from start to finish
- The Design Sprint Methodology by Jake Knapp
- Power of getting someone external to do this process for your business
31 - Systemise and automate with software solutions with Peter Burgess
49m · Published30 - Direct response marketing with Dr Anthony Metivier
50m · Published- Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
- How he stumbled upon memory teaching
- The story and catalyst of how he started this kind of teaching
- Explanation of how direct response marketing works
- Books and social accounts as a passage that is pointing to a central hub and funnel
- How he tracks communications to know what people have and haven’t done
- The particular structure he uses for his emails and content
- Dual Path Readership
- Facebook vs. YouTube
- Aware and unaware market
- How he uses YouTube and creates engagement for his videos
- Discussing selling pitches in videos
- How to know how much free stuff to give
- Why you want your competition to pay attention to you
- Proprietary language used by Dr. Anthony
- Website
- Branding You Academy
Monetising Knowledge has 39 episodes in total of non- explicit content. Total playtime is 25:57:05. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on February 23rd, 2024 14:47.