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The Strategies & Tactics Podcast

by Strategies & Tactics

Welcome to Strategies and Tactics, the podcast that delves into the world of communication and marketing strategy. In each episode, I'll bring you insights and expertise from industry leaders as I explore the tactics and strategies that are shaping the way businesses communicate with their customers and stakeholders. From social media marketing to email campaigns, content creation to public relations, I'll try and cover it all. Tune in to learn how to effectively plan and implement marketing and communication strategies that drive results and drive your business forward.

Episodes

014. The Rule of Writing, Great Storytelling, and Get Learnin'

10m · Published 30 Aug 01:59

This week's three topics: Why intelligent minds embrace the rule of writing, how great storytelling can make your business stand out, and it's time for me to get some learnin' dun.

013. Fighting the Misinfodemic, Employee Surveillance, and AI for Content Production

11m · Published 23 Aug 02:14

This week’s three topics are (1) Content Management in the Age of Misinformation, (2) Has employee surveillance gone too far?, and (3) And AI is coming for your job PR-people, it’s now crunching copy for brands.

012. Radical Media, Using Influencers In Marketing, and Social Media Trust

10m · Published 16 Aug 01:38

This week's three topics are: (1) Noam Chomsky, the author of Manufacturing Consent, talks about today's radical media. (2) How to Incorporate Influencers into Your Social Media Marketing Plan, and (3) Why do most of us stick with Social Media sites when we don't trust them?

011. Believing Outrageous Lies, Facebook Stops Political Ad Research, and Social Media at the Olympics

15m · Published 09 Aug 01:55

Summary:

• "A terrifying new theory: Fake news and conspiracy theories as an evolutionary strategy" by Paul Rosenberg

• "Facebook shut down political ad research, daring authorities to pursue regulation" by Christianna Silva

• "Sharing videos on social media from Tokyo Games is not allowed -IOC" by Karolos Grohmann

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Hosted by Mike Nicholson.

Communicate For Effect covers the strategies and tactics of digital communication.

This is the place for a quick, weekly download of news, tips, and information to help you become a more effective digital communicator.

These short, snackable episodes include topics on digital marketing, public relations, and technology.

010. Targeted Ads, Retargeting, and Mapping Disinformation Networks

12m · Published 02 Aug 00:23

Summary:

• "Targeted ads aren't just annoying, they can be harmful. Here's how to fight back" by Silvia Milano

• "Retargeting: What Is It, Why You Need It, and How To Do It" on 46ALPHA

• "Hate "Clusters" Spread Disinformation Across Social Media. Mapping Their Networks Could Disrupt Their Reach" by Jigsaw

009. Strategic Language, Topic Clusters, and Google Search Results Exposed

12m · Published 26 Jul 01:26

Summary:

• "Languaging: The Strategic Use of Language to Change Thinking" by Nicolas Cole

• "Topic Clusters, Pillar Pages, and 10X Content For Your Inbound Website"

• "Now Google will display why it's showing you its search results" by Rachel Kraus of Mashable

008. Brand and Content Quality; Social Listening vs Monitoring; VetBro Beverage Wars

15m · Published 19 Jul 02:44

Summary:

• "Why Your Brand Credibility Depends On A High-Quality Content Strategy" by John Hall

• "Social Media Listening and Monitoring: What Is It and How To Do It"

• "Behind Black Rifle coffee, the 'anti-hipster' answer to Starbucks' 'latte liberals' says sales are surging"

007. Building Trust on Your Website, CSR, and Changes For Instagram Influencers

9m · Published 12 Jul 12:45

Summary:

• "4 Simple Ways To Build Trust and Improve Website Conversions in 2021"

• Why Companies Should Consider Starting a Corporate Responsibility Program

• Changes Coming to Instagram and How it Impacts Influencers

006. Marketing's Holy Grail; Preparing For Your Next Crisis; Anti-Twitter Social Media Site

10m · Published 04 Jul 21:45

Summary:

• "Social Media Seems Like the 'Holy Grail,' But This Marketing Strategy Is Even More Important" by Laura Perkes

• Crisis Communication: How to Plan, Prepare, Execute and Assess Your Next Crisis

• The new anti-Twitter "free speech" Social Media site

005. Managing Your Online Reputation, Choosing the Best Media Database, & the Non-Profit Newspaper

10m · Published 28 Jun 00:04

Summary:

• "10 Steps for Managing and Repairing Your Businesses Online Reputation" by Martin Zwilling

• Choosing the Best Media Database for Digital PR

• Shrinking local paper sparks startup news operation

The Strategies & Tactics Podcast has 15 episodes in total of non- explicit content. Total playtime is 2:33:09. The language of the podcast is English. This podcast has been added on August 21st 2022. It might contain more episodes than the ones shown here. It was last updated on August 15th, 2023 13:07.