B2B Community Builder Show (formerly Chief Executive Connector)

This is another excerpt from the Relationship Driven Growth Open Mic Session.

Join us at the next one!

Tinyurl.com/B2BCB2023

Most people think they know what it takes to build a thriving online community. But most people get it wrong.

That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong!

Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance.

In this show, you will learn:

- How to build an organic network of advocates that will promote your community in spaces you're not even present in
- The secret to managing high volumes of inbound leads, while still maintaining meaningful connections
 How to optimize your onboarding process by leveraging group calls and maximizing the founder's time
- and much more!

Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is!

Don't miss the opportunity to meet Suzanne!

Connect with Suzanne:

On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it.

That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has  pulled off, including:

- a tea party at the Drake Hotel of Chicago
- a book signing at an airport bookstore
- an upcoming improv night to kick off a conference

This is just part of the stuff we share on the second hour of our weekly internet talk shows. 

Come for the interview portion and stay for the open mic, or if you want just show up late and be there for the open mic!

Sign up at https://tinyurl.com/B2BCB2023

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication.

But I've never seen any training on how to be a great conversationalist.

That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone.

This has been a lifelong obsession for me, and I hope to share:

- How to apply a couple of frameworks I've developed that make any conversation easy
- Why listening to summarize has become a superpower that helps the person I'm speaking with
- What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating
- and much much more!

Yurii Lazaruk is a rising superstar in the world of community.  He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson!

Don't miss the opportunity to meet Yurii!

Connect with Yurii:

On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

The strategy of category design involves creating a new category instead of competing in an existing one.

By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category.

This is because she who states the problem best, is known to have the solution.

But most people believe this only works for companies with giant coffers seeking massive scale.

That's why this example of category design thinking to resolve a conflict between two civic groups in Santa Cruz really stood out to me.

So we discussed it on the Relationship Driven Growth Open Mic Session we host after every live show.  It generally starts at 5:30pm EST on Mondays right after the B2B Community Builder Show wraps up.

Come for the show, stay for the Open Mic... or just come for the Open Mic one of these Mondays, and bring an interesting take.  I'll make content from it for you.

  Would love to see you there! Register at tinyurl.com/B2BCB2023 

 You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends.

But if you put that same effort into attracting talent, you can accomplish both those things more sustainably.

That's what our next show is about!

Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired.  So he created a marketing approach to recruiting top talent.

During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel.

By the end of the episode, listeners will learn:

- The importance of treating hiring like marketing to attract the best talent
- How happy employees can drive word of mouth growth and boost your bottom line
- Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level.

Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth!

Connect with Ryan:

On his LinkedIn: https://www.linkedin.com/in/ryanenglin/
On his company: https://corematters.com/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
 

There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds.

That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions!

Join us at the next one on a Monday at 5:30 by registering for the show at tinyurl.com/B2BCB2023

Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so.

But no one knows your clients like your clients themselves.

Therefore, listening to your clients is the best way to get that competitive advantage!

That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need.

We'll talk about:
 
- how to listen without blowing your budget and how most companies listen wrong
- why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them
- the 3 categories of listening, and why so many people forget the most important 1
- and more!

This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue.

Don't miss your chance to pick his brain!

Connect with Michael:

On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/
On his company: https://listeninnovategrow.com/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

We all  need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about.

That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW.

Here are three things you can expect to learn from this episode:

- What AI tools (beyond ChatGPT) you can start using easily
-How to integrate AI into your workflow to create differentiated, high-quality content, at lightning-fast speeds.
- Strategies for editing and refining AI-generated content to match your brand voice and expectations
- and more!

Join us for this exciting episode and discover how AI can revolutionize your content creation business!

Connect with Jon:

On his LinkedIn: https://www.linkedin.com/in/jon-briggs/

Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic".  It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic sessions and got help with positioning from the ultra talented Joe Zboch!

This will show you how a great marketer can craft a bigger narrative that aligns with the community is important for success in any industry.

If you ever want to workshop your messaging or strategy, join us on a Monday after the B2B Community Builder Show at the Open Mic!