B2B Growth Hacks

This week on Growth Hacks, we’re joined by Jim Faust, founder of Local Search Group and author of several marketing-based books. Jim talks to us about his journey from working for Nike and Toyota to opening his own business, his own method of controlled growth, and his excitement for the future of marketing in a digital world.

In this episode, we cover:

• Working for Nike and Toyota and learning along the way 

• Knowing who to market for at the moment  

• Controlling growth and keeping up with feedback  

• Giving back and developing good relationships  

• Finding the future of marketing and discovering NFTs

Adam Faust, the Founder of 5plus8, a creative marketing agency, talks about rebranding, which is a hot topic right now, as many legacy brands begin to redefine their voice, look and feel in an ever-changing digital world landscape.  

In this episode, we cover:

• Forming 5+8 with his business partner, Jeff Long 

• Seeing how his business has grown in 8 years

• Understanding the ins and outs of a client’s company 

• Noticing the link between technology and rebranding 

• Finding the voice of a company 

[PT. 2] This week on Growth Hacks, we’re joined by Chad Alessi, co-founder, and partner at Navstella.

In this episode, we cover:

• Understanding the goals of a midsize company in comparison to a larger corporation
• Finding solutions within the data we analyze
• Shrinking attention spans and restlessness of consumers
• Creating a positive environment for employees and customers
• Uncovering which technology fits with which company

This week on Growth Hacks, we’re joined by Divya Viscentini, co-founder and partner at Navstella.

In this episode, we cover:

• Uncovering purpose and meaning behind Navstella
• Learning the difference between customer service and customer experience
• Training both employees and customers
• Creating a company that centers on people helping people
• Understanding how marketing differs from traditional advertising

David Martinez, Founder and VP of Marketing at SVP Meds, joins us on this episode of B2B Growth Hacks to talk about the ups and downs of veterinary pharmaceuticals, business owning, and marketing technology. With years of experience under his belt and a do-it-yourself attitude, David shares growth hacks that are guaranteed to inspire your next business step. 

David’s Growth Hacks:

Dive in confidently:

With very little business knowledge and experience, David was able to found SVP Meds and transform it into the incredibly successful veterinary compounding pharmacy that it is today through having confidence to take the risk and to ask for help. Finding the right partners to open your business with can be a daunting task, but David’s passion and forward thinking drove him to success and powered him through the toughest times. 

“I think that’s been SVP’s motto, to just keep moving forward.”

Embrace the technology: 

Pharmacy technology and marketing technology looked a lot different than it does today when SVP first opened their doors, but this didn’t stop David from using the technology around him to his full advantage. From utilizing fax marketing to coding his own website, David was determined to give SVP the cutting edge it needed in technology advancements. 

“If I didn’t know how to do it, I looked towards technology to learn how to fix that.”

Learn and apply at every stage: 

There’s ups and downs in every business, and David is more than willing to admit his fair share of business mistakes. However, what sets David apart from a lot of his fellow entrepreneur is his constant focus on applying exactly what he’s learned from each mistake in real time, turning failures into victories with direct action. 

“Make a mistake, fall down, learn from that, and apply.”

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You can connect with David Martinez through Twitter. 

You can find out more about SVP Meds on their website. 

You can keep up with B2B Growth Hacks through [insert links]

With a wealth of knowledge in digital marketing, Josh Engalla joins us to discuss his journey from traditional beginnings to the digital world of search optimization and shares some key growth hacks of his own on how to elevate your brand online. 

Josh’s Growth Hacks: 

Chase the vision:

From the very start of Josh’s career, he’s felt the drive to help businesses thrive from a marketing and sales standpoint. Starting in the traditional world of advertising, Josh discovered relatively quickly that his clients were seeking to innovate themselves online with newer advertising techniques. Understanding that this need was something he could expand upon and capitalize with, Josh sought knowledge and assistance from digital industry experts to eventually develop his company, Regex SEO.

“I was out to find the best people at exactly what they love to do.”

Raise the bar:

When we talk about entrepreneuring a new business, it’s easy to want to take the reins and do it all on your own. Thankfully, Josh saw that it would be in his best interest to immerse himself in expertise and to take the steps towards learning every aspect of digital marketing and developing strong working relationships with experts in branding, optimization, SEO, and UX.

“It’s about giving them exactly what they’re looking for as soon as they want it.”

Always keep optimization in mind:

A website that doesn’t work at peak optimization can hurt you in more ways than one. From hurting your search rankings to reducing website traffic, it’s worth the investment to spend some serious time on the ins and outs of user experience on your brand’s website. With experts that break down every aspect from keywords to heat mapping, Regex SEO helps their clients make a huge difference in their online engagement through keeping an eye on optimizing, 

“If you’re investing into growing your business at all, all of this stuff funnels down into your website.”

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You can connect with Josh Engalla through Twitter and LinkedIn.  

You can find out more about Regex SEO on their website. 

As a marketing consultant and entrepreneur, Joy Hutton, CEO of Joy of Consulting and On The Go Glam talks to us about her personal and professional growth hacks and how a change of mindset can have an incredible impact on your business.

Joy’s Growth Hacks:

Set up systems to run your business:

As part of her role at Joy Consulting, Joy provides marketing consultations to businesses and clients of all sizes. Her best advice that she gives to her clients is to set systems in place to make sure that their business runs smoothly without wasting time. Through utilizing different applications and taking advantage of the resources around you, you can save money and grow your business by working smarter, not harder.

"If you don’t have systems in place, you’re actually losing money.” 

Understand when you need help:

A major growth barrier for a lot of small business owners is not knowing when they need to seek out and hire additional help. Most people struggle to leave behind the mindset that they have to do everything themselves. Independent contractors, part-time employees, and automated applications all exist to help business owners with basic tasks that need to be taken care of. If you’re too focused on doing every single task by yourself, you won’t be able to focus on growth. 

“When running a business, you have to get out of the mentality of self-employed and act like a business owner or entrepreneur.”

“Do, Dump, and Delegate”:

One way to quickly set systems in place is through the method of “Do, Dump, and Delegate”. Do: Make a list of what you actually have to do in order to understand what you need. Dump: Consider dumping the tasks that you don’t want to do or don’t have the time to do. Delegate: hire additional help to pick up the tasks you dumped to set solid systems in place. 

“You have to be honest with your strengths and weaknesses because that will help you make up those deficiencies with hiring people.”

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You can connect with Joy Hutton and all her business ventures through her linktree.

You can find out more about Joy of Consulting on their website.

You can discover more about On The Go Glam on their website.