B2B Growth Hacks

We’re joined by Terri Hoffman, Founder, and CEO of Marketing Refresh. Terri has 25 years of experience in the marketing field. She saw the transition firsthand from traditional marketing to digital marketing. In the past decade, the world of marketing has evolved at a faster rate than most realize. There are new digital marketing channels emerging every day.  Data analysis, case studies, and research drive the future of content marketing. But Terri believes there is still value in picking up the phone and talking to real customers.  

“As a marketer, my whole job is to understand people and how they make decisions.”

In this podcast, Terri covers:  

• [1:52] Terri witnessed firsthand the transition from traditional to digital marketing
• [8:36] How to build credibility and authority with Google and your customers through SEO
• [25:38] Red and green flags of finding the right agency for B2B marketing
• [36:47] The key to seeing results with SEO on your website

We’re joined by Hami Vo Arrington, co-founder of the Houston-based digital marketing agency One Foot Over. She started the business with her best friend Stephen Brent May. With a small team, they specialize in B2B marketing and inbound marketing. The name One Foot Over comes from their drive to push their creative limits to the max and finish every project strong. Being a strategic marketing agency is what sets them apart from the rest. 
 

In this podcast, Hami covers:  

• [00:00-5:14] Intro and Hami’s childhood experiences as an Asian-American. 
• [5:15] Balancing both personal and professional life
• [8:42] Challenges in modern business, remote work, and growing a team
• [11:21] Navigating creativity, community, and collaboration
• [22:38] What gets Hami up in the morning? 

We’re joined by Javier Carro Prado, COO of Blue People, a rapidly expanding international software and consulting company. Blue People has a diverse portfolio of application development, cloud consulting, staff augmentation, and so much more. Javier shares his journey from getting his engineering degree to falling in love with the world of IT and taking the leap to join Blue People in its beginnings. From a handful of employees in Monterrey Mexico to over 100 employees internationally, Blue People has grown into a thriving business with a community of original thinkers and unique company culture. 

In this podcast, Javier covers:  

• [2:22] Javier’s education and early career 

• [4:14] Mexico as a hub for technology 

• [5:22] What is Blue People? 

• [17:06] Expanding to an international company 

• [20:50] Networking in Houston 

We’re joined by Charles Gaudet, CEO of Predictable Profits and Host of the Beyond 7 Figures podcast, to discuss the three-part structure of growth: optimization, systemization, and innovation. As part of our, Innovate Or Die series, Charles talks about changing business practices during the pandemic and creating sustainable growth.  

In this podcast, Charles covers: 

• Growing a wide variety of companies and businesses 
• Working with clients that want faster, predictable, and easier profits  
• Re-evaluating business processes during the pandemic  
• Preventing dependence within your company and staff  

• Conveying the value of your business and product through positioning  

We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes. 

In this episode, Catherine covers:

• Focusing on sales training within businesses
• Launching her new book and what that has looked like for her
• Covering and researching the negative connotations around sales
• Taking your strategies to the next level with a need/want hierarchy
• Understanding large concepts within her book and within the realm of sales training

We’re joined by Ingrid Thorp, culture strategist and founder of Thorp, to discuss diversity and inclusion as a necessity of business. As part of our Resiliency series, Ingrid talks about how a collaborative diverse community with a variety of perspectives is a key to success and a solid indicator of the continued strength of your team.  

We’re joined by Christopher Avery, CEO and Founder of The Responsibility Company, to discuss his company’s unique and thoroughly researched approach to teamwork and leadership. As part of our Innovate or Die series, Christopher delves into his thoughts around innovation and walks us through the different steps of The Responsibility Process®.