Behind the Numbers: an EMARKETER Podcast
by eMarketerEMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Episodes
The Future of Investing, US Banks’ Miss on Personalization, and Digital Wealth Management | Apr 25, 2022
17m · PublishedLearn about how digital brokerages are changing and what's going on in the robo-advisor space. "In Other News," we discuss how banks should address personalization and how digital engagement with wealth management is changing. Tune in to the discussion with our analyst Michael Tattersall.
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The Weekly Listen: Checking In on Hybrid Work, Attention-Based Ads, and Circular Retail | Apr 22, 2022
47m · PublishedOn today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.
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Is Cancel Culture Just Noise for Brands, the B2B Metaverse, and Where Events Are At | Apr 21, 2022
24m · PublishedLearn about whether cancel culture for brands is just noise and how brands can best avoid landing themselves in hot water over social issues. "In Other News," we discuss what to expect from the B2B metaverse and how far events have come. Tune in to the discussion with our analyst Dave Frankland.
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Brand Anatomy: How Best Western Leveraged Loyalty and Refined Messaging to Attract Today’s Travelers | Apr 20, 2022
26m · PublishedOn this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
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Around the World with … Digital’s Disruption of Video | Apr 19, 2022
28m · PublishedOn today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
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Video Ads Aren’t Dead Yet, What are ’Jump Ads,’ and Subscription Service Churn | Apr 18, 2022
24m · PublishedDigital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.
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The Weekly Listen: March Madness Explained, QR Code Apprehension, and Soccer’s Popularity Skyrockets in the US | Apr 15, 2022
40m · PublishedOn today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.
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Grocery Shopping Habits, Bad Delivery Experiences, and Pausing Home Improvement Projects | Apr 14, 2022
21m · PublishedConsumer shopping habits are changing constantly, but how are retailers responding to those changes in the grocery space? "In Other News," we explore how a poor delivery experience can mean trouble for retailers and try to figure out what's happening with the home improvement boom. Tune in to the discussion with our analyst Blake Droesch.
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Reimagining Retail: How D2C Brands are Dealing with Facebook Attribution Dilution | Apr 13, 2022
34m · PublishedOur analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.
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Using Digital Therapeutics for Patient Behavioral Change, United Healthcare Gets Bigger, and Google Wants to Help You Find Your Next Doctor | Apr 12, 2022
21m · PublishedLearn what exactly digital therapeutics are and how they will change the face of healthcare in the future. "In Other News," we examine the strength of United Healthcare's offerings and Google's new health services search feature. Tune in to the discussion with our analyst Rajiv Leventhal.
Register now to join Dave Frankland during his Meet the Analyst Webinar, "How CMOs Can Align with the Business to Drive Success," and watch as he explores the factors shaping the role of today's CMO. Register hereFor sponsorship opportunities contact us:
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Behind the Numbers: an EMARKETER Podcast has 526 episodes in total of non- explicit content. Total playtime is 239:43:25. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 17th, 2024 09:40.