Thinks Out Loud: E-commerce and Digital Strategy

Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,…

The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.

Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial…

The post AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy appeared first on Tim Peter & Associates.

With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond…

The post Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud) appeared first on Tim Peter & Associates.

If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an…

The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.

AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…

The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.

AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.…

The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.

I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology…

The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.

As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for…

The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.

The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high…

The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.

In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.…

The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.