Big Brand Hack

In this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again. Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business. For the case study video and more, visit www.bigbrandhack.com

Big Brand Hack founder Serene Loong interviews Creative Director Kevin Geeves, Societal to deconstruct the NY Times' marketing campaign 'The Truth Is Worth It'. It is the story of how one of the oldest businesses – the printed press, more than survives the digital age; it thrives by transforming their hard copy model to an online subscription model. An award-winning campaign that celebrates the relentless pursuit of truth in a world full of fake news. For the case study video and more, visit www.bigbrandhack.com

In an age of social media superstars, top influencers and key opinion leaders, how do you pick an ambassador for your brand? Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick. For case study video and more, visit https://www.bigbrandhack.com

When a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas. Let's listen in to how Volvo does it in their award-winning campaign - the E.V.A. Initiative as deconstructed by Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation. For case study video and more, visit https://www.bigbrandhack.com

In this episode, we hack Burger King's The Whopper Detour and break down how big brands promote their apps so smaller businesses can learn how to do it too. Join Host Serene Loong and her guest – Troy Lim, Executive Creative Director and get key insights into how to use technology in marketing and branding. For case study video and more, visit https://www.bigbrandhack.com