Savage Marketer Podcast

Soo is the Head of Marketing at WiL, a growth stage VC based in the Bay Area and Tokyo. Prior to joining WiL, Soo was a growth marketing lead on Twitter’s Global Marketing (SMB) team, where she launched their in-house testing program and worked cross-functionally across the AMER, JPKR, and EMEA regions. Previously, she oversaw custom content partnerships at Squarespace in NYC and specialized in out-of-home, display, and online radio advertising. Soo was born in Seoul, grew up in the Bay Area, and holds a B.A. in Business Administration from UC Berkeley’s Haas School of Business.

Segment Timestamps / Episode Highlights:

1:02 Soo's career journey and how she got into venture capital

4:30 Soo's experience as a venture capitalist and her investment philosophy

11:14 The importance of having a clear vision and understanding the market for startups

16:35 The role of networking and building relationships in venture capital

23:48 Soo's advice for entrepreneurs looking for venture capital

30:50 Soo's thoughts on the future of venture capital and technology

36:52 Connecting with Soo and final thoughts

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"As a marketer, you really have to be able to wear many hats." —Soo Song

"The best way to sell something is to provide value first." —Jeff J Hunter

"The power of networking and connecting with people is really where the magic happens." —Soo Song

Thank you for listening to his episode of the Savage Marketer Podcast. I hope you enjoyed hearing from Soo Song as much as I did. If you want to hear more from inspiring guests and learn the latest marketing strategies, be sure to subscribe to the Savage Marketer Podcast on your favorite podcast platform. And don't forget to leave us a rating and review, which helps us reach more people and continue to bring you valuable content. Until next time, stay savage!

Savage Marketer Resources

1. Follow our guest Soo Song LinkedIn!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Jay Vics help small owners learn, develop, and implement a digital marketing plan for their business.

His agency, JVI Mobile Marketing has launched a coaching and consulting service called HowTo.Agency. We teach owners, managers, salespeople, and marketing teams how to map out an 8 stage marketing plan on 1 page. This allows them to reach out to their perfect audience as strangers, and over time, turn them into raving fans. The focus is on predictable sales, building trust, and remaining profitable.

Jay's focus is on retail, e-commerce, bowling, family fun centers, coaches, counselors, and small b2b(1-50 employees) companies.

HowTo.Agency can train, coach, consult, or provide fulfillment of marketing services for you so that you successfully move your prospects through the 8 stage customer value journey to becoming raving fans of your organization.

Segment Timestamps / Episode Highlights:

*Leading with Value first

*Doing new content

*Just start a show

*The Fastest way to help yourself

*The Value in building your network

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Value Bombs:

*One of the best things you can do for your marketing is to start a show. —Jeff J Hunter

*You can get whatever you want by helping enough people get what they want. —Jay Vics

*The goal is to make it comfortable for you to come in front of your audience and tell your story. —Jeff J Hunter

Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Jay Vicson Instagram!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Natalie Choprasert is a mum of 2 crazy boys who are the bane and blessing of her existence. She used to work as a chemical engineer but didn't like to watch paint dry, so she quit her job and then found herself working herself into the ground at an investment firm. She had always dreamed of starting her own business + always had an interest in natural healing.

This was when Life of Cha was born. Now Natalie is living life with two jobs: CEO and Mum!

She's not your typical Insta entrepreneur either - She doesn't like to wear make-up or heels. You can almost always spot her wearing black Nike sneakers and activewear (just don't expect to see her at the gym anymore, she's busy running after the kids or behind the computer working and sipping on tea of course!)

Segment Timestamps / Episode Highlights: 

• Humanizing the Automation Sequence
• The Importance of Personalizing an Email
• Humanizing of Automation on LinkedIn
• Why it's Important To Have That Human Connection
• What Video Marketing Brings To The Table

Value Bombs: 

In the world of automation where everything is automated today, it's never been more important to be a human. — Jeff J. Hunter

You can't do everything average and expect savage results. You have to go above and beyond. — Jeff J. Hunter

Customize your message. It is important to have just a single hint that you are a human and not just an automation. — Natalie Choprasert

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Natalie Choprasert on Instagram!
2. Follow our guest Natalie Choprasert on TikTok!
3. Join our Community for updates.
4. Check out more savage marketer podcasts Here!

In 2021 if you are a coach, consultant, or professional, then you need to be publishing video content regularly in order to remain relevant and help the world at an even higher level. And you need Ken Okazaki's expertise with that! 

Whether you are looking for free-content, paid coaching / consulting, or a done-for-you service, Ken got you covered. He specializes in: 

• Video Marketing Strategy
• Video Production Services
• Video Content Strategy
• Remote Home Studio Setup
• Increase Online Reach
• Camera Confidence
• Video Performance Coaching

Ken Okazaki heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns.

He offers both done-for-you video agency services, done-with-you video coaching programs, and specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.

As a side benefit of having worked with world-class clients who are household names, he’s been able to take what’s working for them, systematize the process to help businesses of all sizes.

Ken enjoys working from home and traveling the world to meet face-to-face with business leaders - from first-time entrepreneurs to the biggest speakers globally - to guide them towards growth.

Conversation Highlights: 

• The importance of video marketing for your business
• The physics of video marketing & how it can boost your business 
• Audio VS Video content
• Video marketing tips & tricks 
• Types of content you should create

Value Bombs: 

1. Video Content Creation is now about pitching and selling constantly. It's about becoming trusted and recognized in your field. — Ken Okazaki
2. Hussle. The money you make with the phone you have is what you're going to use to reward yourself. —Ken Okazaki
3. There's a solution to every single problem. But sometimes, it's a "Who". Not a "How". — Jeff J Hunter

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guests Ken Okazaki on LinkedIN! 
2. Visit Ken Okazaki’s website!
3. Join our Community for updates.
4. Check out more savage marketer podcasts Here!

When your business tactics have worked for decades, it can be hard to see the incentive to change. Unless you’re as forward-thinking as Amanda Holmes. When she inherited her father’s business-coaching empire—Chet Holmes International—she realized that the company’s old-school sales processes might not continue to connect with younger generations.

So with the help of LeadPages, she decided to do something about that. In the process, she made her operations smoother and brought in new sales at 1,100% the rate she started with LeadPages. This Boosted Sales 1,100% for Chet Holmes International.

Conversation Highlights: 

• The “Signature Selfie” Strategy
• Pigheaded discipline & determination 
• How not to forget someone you met 
• The “Dream Buyer” Strategy
• Develop a strategy to approach your dream clients 

Value Bombs: 

Mastery isn't about doing 4000 different things, it's about doing 12 things 4000 times. —Amanda Holmes

Value is how can every interaction you have with someone make that person enjoy that interaction. —Jeff J Hunter

Take action. Do things. Follow up. Be the bright spot in someone's day. —Jeff j Hunter

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guests Amanda Holmes on Facebook! 
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

"Lego Masters" has 12 pairs of Lego enthusiasts competing against each other each week in Lego brick-building challenges. The winning pair at the end of the season get a $100,000 prize and the title of Lego Masters.

Father Tim Croll, a 1991 graduate of what is now Meadville's Crawford Christian Academy, is a business growth strategist living in Gaylord, Michigan. He uses Legos as visual aids in showing clients how to build their businesses and the leadership needed.

He got into building Legos with his children, but especially with Zach, who has been a lifelong Lego collector and builder. The two buy Lego bricks in bulk to make their own creative builds.

Conversation Highlights: 

• Zach’s take on becoming the youngest lego master on US
• Putting yourself in front of an audience
• The “next big thing” on the list
• Being a niche celebrity 
• How to have the ability to see great talent 
• The secret to having good relationships

Value Bombs: 

• Get the grip and have the ability to go out there and just showcase what you got. — Zach Croll
• Your goal should be evolving. Just because you already achieved one goal, doesn’t mean you stop. — Tim Croll

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guests Tim Croll on LinkedIN! 
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Christine is a CEO, software engineer, and healthcare expert. Currently, she is the Cofounder and CEO of Impact Health. Using data + predictive modeling, Impact Health is on a mission to make buying health insurance online simple and transparent.

Christine brings that same mentorship to her community, teaching coding and entrepreneurial skills to local underserved high school students. 

Conversation Highlights: 

• Why Executive Assistants are important
• The importance of delegating tasks
• How her Executive Assistant helped in her fundraising
• How to build your own playbook
• Why having a process is important
• The best qualities to look for an Executive Assistant

Value Bombs: 

• The more consistency there is, the more someone knows what to expect. -Christine Carrillo

• You haven't made it until you've got some haters. You're doing something right when you have haters. -Jeff J hunter

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Christine Carrillo on LinkedIN! 
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

In this week’s episode, we are joined by Jeff Miller, founder of Cool Bean Digital. Jeff began his journey in the newspaper with his father before working for a Fortune 500 company. As he grew tired of the instability, he then set in motion the birth of his ad agency and creating Facebook ads.

Jeff Miller learned early on that $250,000 worth of student debt couldn’t guarantee him happiness in the corporate world… so he decided to become a successful entrepreneur instead.

After being fired from his dream job (3 times), Jeff has gone on to create the successful ad agency Cool Beans Digital and written the book 22 Facebook™ Ad Agency Secrets which has sold over 1,200 copies and counting. Join Jeff in his Facebook Group Facebook Ads Agency Scaling Secrets.

When Jeff isn’t busy landing $10k a month car wash clients he can be found helping other agency owners go from 0 (yes… literally 0) to 6 figures through the help of his company Agency Scaling Secrets.

Conversation Highlights: 

• Jeff Miller’s history & journey. 
• How Jeff Miller got his first lead. 
• How Jeff Miller converted his business model from project-based to retainer. 
• How he turned a $500 into $18,000 per month.
• How you model your business into a “pay-per-performance” model. 

Value Bombs: 

1. You should manage your way through the ups and downs of your business life. - Jeff Miller 
2. An advertising agency is one of the only businesses in the world where you can pay money and get more money in return. - Jeff Miller 
3. To know your clients is to actually ask them what they really want & need. - Jeff Miller

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Jeff Miller on Facebook! 
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Max Randolph is an amazing blacksmith artist who lives and breaths art and is a social media success. 

Social media doesn’t impact your business overnight. In fact, building a presence and seeing the ROI will likely take years. However, if you use social media correctly, it can build long-term relationships that will transcend any ads you might run.

Join me and Max Randolph as we discuss life stories, social media strategies, and how to become a savage! 

Segment Timestamps / Episode Highlights: 

[1:12] Why it’s important to be omnipresent on Social Media. 

[2:12] Max Randolph’s first-ever viral video that launched his social media career. 

[5:42] Max Randolph’s “Monster Smoker”

[12:24] Social Media must-haves: Proactive & Reactive Social Media Strategies 

[13:38] Max Randolph’s partnership marketing 

[18:00] Undervaluing yourself creates scarcity 

[18:50] How to build a portfolio with little or no experience 

[19:23] How humility will make you a great person 

[25:25 Why raising your price is a brilliant marketing move 

[26:35] Max Randolph’s advice for social media fame 

Value Bombs: 

1. It’s all of our responsibility in this life to find out what we’re really meant to do. —Max Randolph 
2. Just start. Just get out there. Don’t dip your toes and just jump in. —Max Randolph 
3. The key is whatever you’re doing, you have to find what works for you. —Max Randolph 

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Max Randolph on TikTok!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

An American Photographer and Best-Selling Author, he began his career as a freelance writer for a local newspaper before taking on photography. At age 23, he started his business as a professional photographer. During this time, Gene grew his studio nationwide. His staff photographed weddings “coast to coast” and internationally. He is a requested speaker and has given photography seminars to thousands of professional photographers from Las Vegas to New York. 

Segment Timestamps / Episode Highlights: 

[03:09]  Gene Ho’s Background

[3:56]  Gene Ho’s LGBT Advocacy 

[08:46]  What It’s Like To Work With Donald Trump

[14:12]  How Gene’s Employment With Donald Trump Affected His Business 

[17:18]  Key Takeaways 

[20:54]  How To Deal With The Consequences of Your Actions 

[27:22]  From Photography To Being A Speaker 

Value Bombs: 

1. People will get drawn to you if you make a stand for yourself. —Gene Ho
2. At the end of the day, do we really want to be that fence sitter? —Gene Ho
3. Like it or not, who you politically support will make an impact on your business. —Gene Ho

Subscribe: 

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Gene Ho on TikTok!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!