Business Jazz

This episode contains (1) analysis of marketing copy for hotels - inspired by how the Montenotte Hotel in Cork advertises itself. (2) advice about advertising copywriting - including education about "Merchant Princes" - and praise for what Montenotte has communicated in copy. (3) discussion of what it was like in the 'garden of Eden' (4) advice on how to tempt customers to your business (5) education about 'clotted cream' - and a snippet of a chat with a member of staff at Montenotte Hotel This is the final. episode in Season 14.

How to be genuinely attractive in business? [These notes deserve to be tarted up - this won't be difficult to do] Paul shows Roger his way of keeping track of things he's meant to do. This episode is almost all about the business of testing, maintaining & repairing cars - and reassuring customers. Opel failed its annual health test (NCT) Fail faster Arsenal Football Club has recently failed faster Liverpool beat the team Roger supports Discussion about the Irish health check - including how you approach your doctor. NCT testers tell you dispassionately that you've failed Roger's car failed too. You hear how little of what the tester said Roger understood. You hear about Paul's interaction with the man who tested his car. Paul's No 1 tip: 'Do not run after a retreating tester". Roger praises the person to whom he next took his car - enlightenment & empowerment. Part 2 of the conversation is all about how a pilot reassured people on a plane. Reassuring the customer is a way of keeping the customer willing to buy: "It's alright, we can fix it. Servicing the boiler in Roger's house - my boiler is older that your's, said Roger. Roger needs a new computer, new car & new cameras. Depreciation reserve pot. Buying wine - not putting funds aside to pay value add

Overlooking the city of Cork, drinking different types of coffee from exotic cups, from the Montenotte Hotel. Roger Overall has a story which begins with Irish property tax and the "infamous tomato tax". Roger reveals his house is like an archeological dig, and attracts a property valuer who refuses to charge Roger for a declaration to government. Roger failed to persuade the professional advisor to accept payment. You hear Paul give his opinion that millions of people in Ireland value their property by sticking an index finger in the air and pluck a value from the air. The future probably involves a bill from the Revenue. (tax collectors). The drama shifts to Glanmire where a motor factor didn't charge Paul for a small service - thereby winning Paul's lifelong loyalty. "I'll see you next time" versus "I'll see you again" - which attracts you. most? The conversation continues to consider examples of wise decision-making - and how Paul confronted someone who was not wearing a mask. https://www.goldenpages.ie/michael-o-connor-motor-factors-ltd-cork/ is a link to Michael O'Connor, motor factor. Listen to all 30 minutes ... and Roger's GAA "All-Ireland Final" story.

In this episode - recorded in the Montenotte Hotel in Cork Ireland - Paul O'Mahony apologises for his negligence, Roger Overall shows how to receive an apology. - Roger talks about his beard, and talks about the "West Cork Beard Company", the business owner may have a Garibaldi Beard. - Montenotte breakfast is served, the cups, saucers & tea pot are praised - This podcast is not sponsored by the Montenotte - Beard oil, Beard balm, and wax are attractive products ordered online by Roger's wife - "Only bearded ladies my apply" : how amusing is that phrase? - Roger tells the customer service story - A hand-written note blows Roger away Listen to the whole episode - you'll hear more.

SEASON 14 BEGINS HERE - in a new venue: Montenotte Hotel on the east side of Cork City. Paul & Roger settle down with new equipment - and focus on marketing, in a genuine way. You hear Paul make a mistake - and Roger correcting him. Ray Kelleher is the Director of Sales & Marketing. He joins Business Jazz for a brief chat. You hear that the hotel will soon start its own podcast. Previous venues include Lords Cricket Ground, Blackrock Castle Observatory cafe, Café Beva, Republic of Work. We use Røde microphones - from Australia. Paul sheepishly says he doesn't associate Australia with "tip-top technology". Roger speaks about how good Sennheiser kit is - and how much more expensive their mics are than Røde. https://bit.ly/3EvLpEl is the link to the equipment that Roger talks about. Doug Menuez - one of Roger's favourite photographers - is mentioned. "Let's send this episode to the CEO of Røde". There's a lot more to listen to.

Curious about Customers: Paul O'Mahony found his hearing aid while recording audio - you hear him telling Roger Overall about Specsavers where he bought the aid. You hear about Walmart's method of comparing themselves with competitors You also hear about "A Curious Mind" by Brian Glazer https://www.amazon.co.uk/Curious-Mind-Secret-Bigger-Life/dp/1476730776 And also bits about Unilever, Heintz & Peter Cox (photographer) - plus Copernicus Ian Kath in Australia came in too. END OF SEASON 13 - you hear the last word.

A friend sent Paul a gift - the book "Switch - how to change. things when change is hard". This led Roger Overall & Paul O'Mahony to chat about change. Leading it, managing it, surviving it.

Paul O'Mahony & Roger Overall address Apple & other fruits. "What is is about the fruit Apple that makes it so attractive?" What about Cherry Waste Disposal Company? You can choke on a Cherry. What about Bananas? They are dangerous. Do people like to hang around with dangerous things? Red Apples are dangerous - Snow White & the Garden of Eden are mentioned. "Apple has a bad reputation historically" says Roger. "Temptation is a terrible thing" says Paul. "An Apple a day keeps the doctor away". Isaac Newton also appears in this episode. William Tell too. Can an Apple be used to save a human life? In other words, this episode contains a desperate search by Roger & Paul to uncover why the fruit Apple is so successful. Why are we talking about Apple? This is so convoluted you better listen to it. This episode has not (yet) been sponsored by the Apple Growers Association.

DO NOT SHOUT AT YOUR CUSTOMERS S13 - E05 by Business Jazz

Why did Shakespeake edit his text? Henry 5th. How to make Vets genuinely attractive