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Business Simplified
by Tracey LeakFor small business owners who want to make more profit with less stress and struggle. Your host, Tracey Leak, shares 'how to' information personally along with special expert guests who share their experiences and expertise so that you can grow and build your business. If you really want to grow your business, then this is the podcast to listen to!
Copyright: Tracey Leak
Episodes
17. Being an Introvert in Business
21m · PublishedAre you an introvert? Finding that this is holding you back in business? Or are you not seeing the positives to being an introvert? Today, I talk about being an introvert in business and how that could be the one thing that allows your superpower to shine.
In this episode, we discuss…
What is an Introvert [1:17]
Stepping outside of your comfort zone [3:50]
Find your strengths [5:56]
An example of going to a Networking event [8:51]
Don’t use your Introversion as an excuse [9:43]
Introversion and Perfectionism [11:15]
Cave time [11:52]
Being an Introvert is only one part of who you are [13:47]
Look for Mentors [15:24]
Step out of your comfort zone, don’t leap! [17:17]
Don’t change who you are [19:06]
Recap [20:22]
Links to Look at:
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
16. The Power of Video in Your Small Business with Mia De Rauch
34m · PublishedIf a picture is worth a thousand words, then what is a video worth? In this episode I speak with Mia De Rauch from Flip Switch Media all about the power of video and creating content. So many great hints and tips on how to use video in your business. If you are not yet using video in your business, then now is the time to get started and the best place to start is getting some great advice from Mia.
In this episode, we discuss…
Tell us about yourself and how you got into video? [1:05]
Why is it important for business owners to have video content? [3:49]
If a picture is worth a thousand words, what is a video worth? [5:40]
What are the key elements in a video so you can connect with your ideal client? [6:09]
Do you need to make different videos for different social media platforms? [8:15]
What’s the process for coming up with content for a video? [9:58]
Is there a basic sort of video that every business owner should have? [11:47]
How do you make your DIY video look more professional? [14:15]
What do you mean by ‘angles’ in videos? [18:39]
What should you be looking for in a production company? [21:55]
Can someone who can do video do video for Small Business owners? [25:50]
What are your top two or three tips for video? [28:08]
Who is your ideal client? [31:20]
How do we get in touch with you? [32:14]
Links to Look at:
https://www.flipswtichmedia.com.au
www.facebook.com/flipswitchmedia
www.instagram.com/flipswitchmedia
15. How to position a sales appointment to convert
32m · PublishedDo you have sales appointments with prospects, but you always feel like they never go the way you want them to? Your conversion rate is low? Or you simply have lots of appointments and seem to make lots of ‘new friends’ but not converting the sale? Never know how to close the sale at the end of the appointment? This episode is for you! Even if you don’t believe you are a good salesperson (or sales are totally not your thing) then I’m sure you will learn a great method to not only hold a great sales appointment, but how to convert the prospect at the end of the meeting.
In this episode, we discuss…
Do you like selling? [1:08]
Stop selling and start helping [2:00]
The sales appointment [3:50]
Increasing your conversion rate [6:00]
Thinking about the prospect [7:13]
Answer the prospect’s number one priority [8:13]
Sales isn’t all about gimmicks [8:59]
Be yourself when selling [10:34]
Asking for the sale [13:22]
Treating a sales appointment like a Play [15:33]
Building rapport [18:47]
Taking the lead [19:31]
Setting an agenda for the meeting [20:12]
Some examples of starting a sales meeting [26:59]
Wrap up [31:15]
Links to Look at:
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
14. The Millennial Business Owner with Jacqueline Cripps
30m · PublishedWhen Millennials are spoken about in the workplace, it is always as the employee. How can Baby Boomers manage the Millennials that work for them and set up their workplace to get the best from them. I wanted to FLIP this idea on its head and talk from the other direction. What happens when the Millennial is the business owner? What makes Millennial business owners stand out and what drives them. I enlisted the expert knowledge of Jacqueline Cripps to explain all things Millennial to us, but from a new perspective.
In this episode, we discuss…
Tell us about how you became an expert talking about millennials? [1:25]
What exactly is a millennial? [5:09]
Are millennials actually well suited to being business owners? [8:00]
How do Millennials being perfectionists affect them if they have their own business? [10:30]
How does a Millennial manage a Baby Boomer? [13:15]
Tell us about Gen X’s [18:51]
How about when a Millennial has to manage a Millennial? [20:18]
Do you agree that Millennials are more ‘self-aware’? [24:20]
Where can we find you? [27:40]
Links to Look at:
Jacqueline’s web page: www.jacquelinecripps.com
Facebook: www.facebook.com/jacquelinecrippsauthor
Instagram: www.instagram.com/jacquelinecripps
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
13. Is it too late to start or change your business?
23m · PublishedThis is a question that we all ask ourselves… should I start or change my business? And then the common question straight after that thought is ‘but is it too late?’. In today’s episode we explore this a little further to see that maybe it is not too late to do and become who you really want to be.
In this episode, we discuss…
Major Events – a time to make a change? [1:07]
Fear of moving out of your comfort zone [3:53]
You have to take yourself with you! [5:00]
There’s no right time [5:53]
Experience in Business [6:47]
Taking a leap of faith [8:40]
Leaving your job to start a Business or starting another Business[9:24]
The fear around taking a leap of faith [11:35]
Remember what it’s like to start a brand new Business [12:50]
Find examples of people taking a leap of faith [13:32]
Explore other options [15:12]
Some recommendations [16:58]
Links to Look at:
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
12. How to use a Blog to Build your Business with Amanda Cordner
35m · PublishedYou’ll need pen and paper for this interview with Amanda from Sea Salt Marketing because she gives us a load of gold nuggets and items to add to your checklist to start creating blogs that will help you to build your business. This podcast is about the ‘how’ of business and Amanda certainly delivers on this promise with loads of great tips and hints, all done with a friendly and happy nature that is so easy to listen and learn from. Get this one into your ears!
In this episode, we discuss…
Tell us about what you do and how you got into Business [1:55]
How did you get into your niche? [3:05]
What is exactly Blogging? [4:55]
What are the benefits to having a Blog? [5:40]
Sharing your Blog with an influencer [7:08]
What should you Blog about? [7:54]
Nice Guys Finish First! [10:50]
Should a blog be marketing or informative? [11:45]
Do’s and Don’ts of blogging [12:30]
Will people ‘skim’ read your blog? [16:10]
Using your blog to get clients [17:20]
More about a ‘call to action’ [18:55]
Biggest Mistakes people make in blogs? [20:00]
Adding value with your blogs [21:19]
What’s the difference between a blog and a newsletter[23:45]
Getting people to click through to your website [24:52]
Creating an Audience with your blog [26:29]
Who do you love to work with? [29:30]
Do you have to write your own blog posts? [31:27]
Having a blog and the benefit for people looking at your website[33:14]
Links to Look at:
www.seasaltmarketing.com.au
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
11. 6 Ways you can Market your Business for Free !
34m · PublishedSometimes in business you simply don’t have the money to market your business even though you desperately need to. This is when you will love the ideas in this episode. In fact, even if you do have the money to invest, these are still some of the best marketing strategies to implement into your business. Learn my favourite 6 ways to market your business for free!
In this episode, we discuss…
Marketing is about having multiple strategies working together [1:15]
Marketing is about return on investment [2:16]
You can invest money or time [2:25]
Strategy No. 1 – Ask for referrals [3:23]
Strategy No. 2 – Social Media posting [7:54]
Strategy No. 3 – Writing blogs [13:26]
Strategy No. 4 – Getting reviews [18:37]
Strategy No. 5 -LinkedIn Connections [22:30]
Strategy No. 6 – Strategic Alliances [26:33]
Wrap up [31:56]
Links to Look at:
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
10. PR for Small Business with Georgie Quigley
34m · PublishedI had the pleasure of interviewing Georgie Quigley from GQPR and we talked all about PR, what it is, how it can help a small business owner and how to work with media outlets to increase your opportunities for gaining media coverage. I even gave Georgie a real life case study to share some ideas on what these real live business owners could do to gain PR for their business. If you have ever wondered if your business is ‘PR worthy’ then this is an episode to take the time to listen to as Georgie gives lots of hints, tips and HOW TO for gaining PR for your small business.
In this episode, we discuss…
How did you get into PR? [2:15]
What made you jump into your own agency? [4:38]
What exactly is PR? [5:45]
What does a PR company do for a small business owner? [7:00]
How do you approach someone in a media outlet? [11:09]
What will a Media outlet want to know about your business? [12:18]
What is a Media Kit and do you need one? [14:03]
Make is easy for the Journalist [15:04]
What makes a good PR story? [15:49]
Case Study [17:02]
Stay Local or go National? [22:54]
Make sure you do your research [24:21]
Do you recommend backing up your story on Social Media?[25:15]
What are you top tips for getting PR for the small business owner? [26:31]
How much lead time should you allow for PR to work? [27:50]
Journalists approaching PR agencies [30:45]
Who is your Ideal client[31:53]
Links to Look at:
www.gqpr.com.au
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
9. How to be Coachable
21m · PublishedNo matter what the situation – be that in a one on one coaching session or in a group workshop or even reading a book… or listening to a podcast… it is really important to be coachable. In this episode we explore what that actually means and the positive impact it will have on your business. Being coachable is one of the best traits you can develop as a business owner. Hope you get lots from this episode.
In this episode, we discuss…
Being coachable and different forms of coaching [1:00]
Saying “I know” [2:34]
Don’t think you have to have all of the knowledge [5:05]
Going through your ‘underwear draw’ [7:09]
What to do if you feel resistance [8:55]
There’s more than one way to solve a problem [10:02]
You don’t need to make a decision on the spot [11:13]
Remember why you are learning [12:00]
Being open to your coach [14:20]
Delayed Gratification [16:37]
Feeling Frustrated [18:02
Most of it is a mental game [18:46]
Fear of success and being coachable [19:43]
Links to Look at:
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
8. Putting a Manager into your Business with Sam Orders
44m · PublishedSo excited to bring you this interview with Sam Orders. Sam started his business with best mate and now business partner Shaun when they left university at the age of 24. I won’t tell you the details as Sam shares the story, but one thing you need to know is that whilst they were still in their 20’s, they WON the Australian Franchisee of the Year award, a very prestigious award given by the Franchise Council of Australia. Sam shares how they put their first manager into the business to allow them to free up their time and travel (as he explains all millennials want to travel) plus how they then put in their next Manager, what to look for plus tips and hints on how to put a manager into your business and the one thing you can’t do without.
In this episode, we discuss…
What is your business about and how did you get started? [2:00]
Did people say you were too young to be in Business? [4:52]
Was there a plan from the start to hire a manager? [9:08]
Do millennials think differently about business? [11:26]
How do you go about hiring the right person to be your manager? [15:18]
How do you feel about giving your manager a profit share? [19:35]
Is the dynamic different in your business with your second manager? [22:07]
Are people getting the communication aspect of their Business right? [26:00]
What are the traits your look for in a manager? [28:20]
Should your manager have the same values as you? [30:50]
Is structure important for when you hire a manager? [32:24]
What’s your do’s and don’t in Business? [35:20]
Who’s your ideal client? [39:58]
Why is InXpress different when it comes to customer service? [41:55]
Links to Look at:
Get in touch with Sam’s team via their Facebook page at:
https://www.facebook.com/IXPortMelb
www.traceyleak.com/time
www.instagram.com/traceyleak75
www.facebook.com/traceyleakcoach
Business Simplified has 37 episodes in total of non- explicit content. Total playtime is 17:09:33. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on April 2nd, 2024 02:17.
