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Customer Equity Accelerator
by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio
Ideas for Executives to Accelerate Customer-Centric Growth
Hosted on Acast. See acast.com/privacy for more information.
Copyright: Copyright 2018 Ambition Data
Episodes
Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe
30m · PublishedThis week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.
"Generally speaking what you don’t know that someone else knows about you can be very powerful."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes
39m · PublishedThis week Brent Dykes, author of “Effective Data Storytelling: How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement.
"Data is just one pillar. Combine the narrative and visuals to create change."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield
26m · PublishedThis week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.
"Leaders succeed when there is accountability and ownership behind personalization efforts."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
16m · PublishedThis week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions.
"Actionable insights spring from high quality technology."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack
27m · PublishedThis week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions.
"Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
38m · PublishedThis week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.
"What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
31m · PublishedThis week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation. Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.
"When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 112 | How to manage through the COVID-19 crisis
37m · Published**SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis. His process adapted from the military includes 4 steps: Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top.
"The COVID-19 crisis can be an opportunity to emerge as a better business."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 111 | How to grow your business using a North Star
33m · PublishedThis week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?
"There is no reason to accept a 90% failure rate among entrepreneurs."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO
44m · PublishedThis week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode.
"We want to create value for the community through data."
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!
Hosted on Acast. See acast.com/privacy for more information.
Customer Equity Accelerator has 129 episodes in total of non- explicit content. Total playtime is 70:56:57. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on January 31st, 2024 14:22.