Customer Equity Accelerator

This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy.   

“Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!

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This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation.

"If you think change is just going to suck for three years then you need to update your transformation model." -  Dr. Rachel Headley

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!

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This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be more skeptical of subscriptions. To be customer-centric is to deeply consider the incremental value for the customer and respect the dollars given in return.

"The pipes to create subscriptions are way easier, but running a good subscription model is still really hard." -  Mike Lackman

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!

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Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all.  

"Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine." -  Sarah Toms

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend!

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This week Calvin Lammers, Director of eCommerce at Spindrift Beverage joins Allison Hartsoe in the Accelerator. Calvin shares his experience convincing brands to establish a direct to consumer presence as well as the process of reaping the rewards. Catch this episode to hear more about how to convince your brand to do the same or to further maximize the value of the DTC channel. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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This week Allison Hartsoe, CEO of Ambition Data, makes her predictions for 2020 – and scores her 2019 predictions - in the Accelerator. What forces are driving customer-centric change? How will companies react to them? If you don’t know then be sure to catch this future-facing episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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This week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the topics of conversion rate optimization, neuromarketing, and behavioral economics. Tim explains why neuroscience is really behind customer choices and why connecting with your customer tribes is a smarter way to communicate. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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If you’ve never listened to the Customer Equity Accelerator then this is a good week to start. This week host Allison Hartsoe summarized the main themes and episodes for the year. Not sure if you missed something good? Not sure where to begin? The 2019 Customer Equity Accelerator show directory will guide you.  Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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This week Greg Banbury, co-founder of NakedWines.com joins Allison Hartsoe in the Accelerator to discuss customer-centric growth. From loyal customers to employees to award-winning products, customer-centric success is woven into the culture of NakedWines.com. Hear how this company innovates and sustains growth driven by customer lifetime value. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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This week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfaction. He and his team continue to grow and focus on what motivates players, what they like in games and how to make games better. But it’s not easy to bring the whole company along. Zack shares his insights on how to do it. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at [email protected] or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

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