Dear Video

Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans.

Here’s just some of what you’ll learn from Robert:

• What authenticity means and why it wins in video
• How to use video at every stage of a customer lifecycle
• The #1 way to boost your SEO rankings (yes, it involves video)

You can find Robert online here:

• Videogrowthhacker.com
• YouTube Robert Cassard about guitar

Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content.

Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business:

• Why you shouldn’t worry about how long your videos are, but how boring they are
• How adding closed captioning to your social video can get you more viewers
• How he turns one long-form video into dozens of pieces of shareable content

FREE BONUS CONTENT:

Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew

You can find Paul here:

PaulMatthewMedia.com

Paul on LinkedIn

Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story.

Find more from Trey here:

TreyMorrow.com

LocalTakes.com

Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just accelerated this year.

Jill also shares how her business model has positioned her business for growth across multiple verticals, so whether you’re a business owner, a marketer, or a video producer, there’s something in this episode for you.

Find more from Jill here:

FA Client Machine

LinkedIn

NB: Sometimes the links above don't actually work... So here they are in typable format:

FA Client Machine - http://bit.ly/FACMachine

LinkedIn - http://bit.ly/JAddison

Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing.

With three degrees and a ton of experience, Adam knows his stuff. Here’s just a bit of what you’ll learn from Adam in this episode:

• How to tell stories that aim for the heart
• Why patience is key to finding, telling, and producing great stories
• Where to look for good stories (hint: it’s probably not where you think you should look first)

A note about the audio: Something funny happened to the audio in this episode, and both tracks (Adam's and mine) have some noise that refused to be edited out. There's still heaps to learn in this convo, so press play and have a listen. ~Peter

Here’s where to find Adam online:

LinkedIn

Adam’s portfolio

Digital Ocean on YouTube

Nina publishes a new video every day of the work week and she can tell you exactly how to do it too.

Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses.

Listen in as Nina and I talk video strategy, her K.I.S.S. approach to making high-impact videos (that she often makes right on her phone) and more:

1. Why you either have a video strategy or you're screwed
2. Hear what Nina means by "one video, one message, one touchpoint"
3. How she bulk produces her videos so she can show up and help people every day

Where to find Nina:

• Nina on LinkedIn
• Clockwise Productions

Do you ever wish your customers could see your vision for your company?

Trevor Hellman is a Senior Video Producer at Hudl, a forward-thinking sports analytics company. In this episode, Trevor shares how he and Hudl use brand storytelling to get customers to buy into the direction the company is going. They’re educating customers on where Hudl is going and asking them to invest in the company’s growth and come along for the ride.

Yes, it’s brand storytelling, but Trevor puts his customers at the heart of the story. Here’s what you’ll learn from this episode:

-- How to get customers to invest in your growth by putting them first

-- Why knowing your core values and sticking to them makes communicating with customers easier and way more effective

-- When to share your customers’ stories internally

Find Trevor and his work here:

Hudl.com

Hudl on Instagram

Hudl on YouTube

Trevor on LinkedIn

Breakthrough Summit Live

Adam Palmer thinks you should make more art.

In this conversation, Adam and I talk about how companies can take their ideas and translate them into visual stories that move an audience closer to the brand. We also touch on why you should only show your best work - and why you should keep some of your videos to yourself.

You should listen if:

• You aren’t sure if video is right for your business
• You want your brand to be more bold
• You’re a producer looking for ways to showcase your best work and add value to your clients

Find Adam online here:

• FalseColour.co.uk
• @AdamPalmerDP on Instagram

Benjamin Kitzinger is a Sr. Multimedia Marketing Manager and Video Producer at Altium, a printed circuit board (PCB) design and tools company in San Diego.

Benjamin comes at video from a different background than most of us. He studied computer science in media, so he has a deep understanding of how digital video works, as well as how to craft high-impact stories.

In this episode, Benjamin shares three ways you can make better video and grow your audience:

1. Widen your audience by asking different questions
   
2. Find your customers’ common denominator
   
3. How to be a better interviewer to get better stories from your customers
   

Tune in to learn these three tips and more.

Find Benjamin online:

On LinkedIn

Altium

BenjaminKitzinger.com

From journalism student to singing in two metal bands to associate producer for Condé Nast, Jon Weigell may be early in his career but he’s already done heaps of great work and has a lot to share.

Tune in for this one to learn how Jon helps his on-screen talent stop actin’ like a robot and be more relatable, how any size business can make sticky content, and why it’s not ok to keep your all videos too brand heavy.

You can find more about Jon and his work here:

• Jon Weigell on YouTube
• Bon Appétit on YouTube
• Architectural Digest on YouTube
• Epicurious on YouTube
• Sabretooth on Spotify