Dear Video

Nathan Richer, the video production manager at Ruger Firearms, joins me today. Nathan has great stories about shooting video of people shooting guns.

He also shares:

• How you can use video to provide good customer service and good customer care
• How you can use video to mentor your customers if they're new to your brand, your service or your products
• Why it's important to take time off and give your mind a break and how Nathan goes about doing that

Where can you find Nathan?

• Nathan on LinkedIn
• Ruger Firearms
• Ruger on YouTube

Michael Henley is helping his company and others thrive with video content. Michael is a video and digital content producer with Epic Agile, where they help companies adopt agile practices while having a blast doing it.

Michael and the Epic team have a unique approach to using video throughout the entire business, from attracting the right clients to finding new talent. Video is a part of nearly every aspect of the business.

In addition to understanding why you should create content for an audience of one, here’s what you’ll learn in this episode:

• What is the SENT Framework and how you can use it to tell better stories?
• How video can be used for attracting clients and colleagues
• Why sometimes you should keep the conversation going instead of trying to start a new one

You can find Michael here:

LinkedIn

Epic Agile

Epic Agile on YouTube

Avery Grasse leapt out of his comfort zone when he was 18 years old and he hasn’t really looked back since. From a missions trip to Mexico to Huntsville, Alabama, Avery has traveled and seen a lot, but the thing that stuck with me from our talk is his humble dedication to making better and better video for business owners.

You’ll hear how to do high impact business video on a small scale, how to find and work with people who are better than you at certain parts of production, and why you should take the initiative and do the work you want to get paid for before people are willing to pay you for it.

Find Avery online here:

Avery on LinkedIn

Holtz Branding

Conor Olmstead is a Video Producer at America’s Test Kitchen. In this episode we touch on why knowing your limits can help you grow into new and exciting roles plus why sometimes you just need to do crimes.

Click these links to find Conor and his work:

Conor on LinkedIn

America’s Test Kitchen Website and YouTube Channel

Instagram

Twitch

Chris Schwager has been doing this video marketing thing for nearly two decades. He’s got a lot to share and he’s not shy about it.

A lot has changed since Ridge Films started in 2002 and if you tune in to this episode you’ll hear where that journey has taken Chris and where we’re at today.

Press play and listen in - Chris tells what you need to know to make your videos work for your business today.

Where to find Chris:

LinkedIn

Ridge Films

Video Marketing Legend Podcast 

Whether he's finding good stories to tell at work or struttin' the stage with his band, James Serra is a seriously fun dude. Join us as we talk about how any business can find good stories to tell, who to focus your storytelling on, what it's like to be in a band with your brother (even during a pandemic) and his super cute pup, Rambo. 

Find out more about James:

James on LinkedIn

Face Time Police (the band)

LogicGate

Rambo on Instagram

Just because you’re in business doesn’t mean you can’t connect with your audience emotionally. Today’s talk with Kara Chin of Business Insider goes deep into why it’s important to find the emotional side of a story and how to find it (hint: it’s start with really listening to people).

We also talk about how you and your content can be more inclusive, no matter how big your team.

Find and connect with Kara here:

LinkedIn

Twitter

Instagram

Voices of Color

Kara's Business Insider Profile Page

How do you make sure your videos capture and hold attention? Taylor Moyle has an idea and in this episode he shares how he goes about making videos that make people stop and watch.

Taylor is the Video Producer for Underknown's What If, a social media channel that offers "an epic exploration of possibilities".

In this episode we talk about how Underknown approaches content planning and creation that is fast-paced, educational, and for damn-sure attention grabbing.

Where to find Taylor and his work:

Underknown

What If on YouTube

Taylor on Twitter

Dr. Gerald Auger isn’t famous, but he does have a bigger YouTube channel than me. 

Gerald started his YouTube channel to be able to show and tell his work to a specific audience. 

But that audience wasn’t there.

So he changed his approach and started growing a following that has led to big opportunities in his career. This week I’d like to share something special with you:

An in-depth look at exactly how, what and why Gerald built his audience so that you can do the same.

What Gerald shares is a very detailed look into how he started from scratch to build a YouTube channel and a following on LinkedIn that opened doors for him. 

Here’s what you’ll learn:

• How your YouTube channel helps build authority and trust with complete strangers
• What your LinkedIn profile is probably missing and how to fix that
• When to use recorded and live video to make the most of each platform you’re on

For the video version and a transcript, go to www.dearvideo.com/auger

You can find more from Gerald here:

Gerald's Simply Cyber YouTube Channel

Gerald on LinkedIn

Mykim Dang, Executive Producer at America’s Test Kitchen and a bit of an adventurer, joins us to talk how to put together a story arc, why you should experiment more, and how to give your mind some time off (hint: her escape involves lots of water and and very measured breathing).

You should listen to this episode if you want to learn how to capture attention online, how to start experimenting with different formats (think vertical vs. landscape), and how to give your creative and active mind a rest.

Where to find Mykim:

ThisIsMykimDang.com

America's Test Kitchen

LinkedIn

Twitter