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Digiday Live
by DigidayThis podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
Episodes
Zenith Neil Vendetti on the change in state of video marketing
22m · Published
n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.
Modi Media in addressing the TV market dollars
20m · Published
In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?
SoulCycle's Greg Gittrich on the brand's media ambitions
23m · Published
In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business.
SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory
18m · Published
The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.
NYT's Jay Glogovsky on how the legacy publisher deals with programmatic shifts
21m · Published
With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts.
Insider’s Jana Meron: Ads.txt help track money in the supply chain better
16m · Published
Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors.
Meredith's Chip Schenck: The right partnerships for programmatic collaborations
26m · Published
The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.
Tribune’s Nicole Goksel: Ads.txt won’t solve ad fraud
22m · Published
Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.
Turner's Kevin Reilly on the state of entertainment
23m · Published
This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years.
CBS Entertainment Digital's Rob Gelick on making direct to consumer work
25m · Published
This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers.
Digiday Live has 108 episodes in total of non- explicit content. Total playtime is 40:24:34. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on February 15th, 2024 07:42.
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