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Empowered Weddings Podcast

by Rachel Jordan

Hey there! My name is Rachel Jordan and I’m a wedding photographer and business coachon a mission to help wedding professionals elevate the quality of clients you attract, craft a luxury client experience by focusing on what matters and profitably automating everything else.

Copyright: Rachel Jordan

Episodes

How to Position Your Wedding Services as Luxury

21m · Published 21 Feb 06:05

In today's episode, I’ll be sharing the results of my research and my own experience with luxury wedding brands and showing you the exact steps to position your brand correctly to attract clients with elevated taste and bigger budgets.

If you want personalized help turning your business into a luxury experience, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

How to Structure Your Homepage for Better Inquiries

30m · Published 07 Feb 00:07

In today's episode, I’ll be sharing my formula for structuring the homepage of your website (the most important page in your brand!) so you can elevate the quality of clients you attract, showcase your value and welcome better inquiries (and close better sales!)

If you would like personal help on how to restructure your homepage, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

The Secret to 100-300% Increase in Your Wedding Business Income

28m · Published 26 Jan 20:06

In today's podcast, I’m going to share with you the exact steps that my clients and I are using to consistently increase the income from our wedding businesses 70-100-300%. Doing this isn’t hard, but there is an art and strategy to it, so join me and get your questions answered.

If you'd like help figuring out the status of your business, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Why Knowing Your ideal Client is The Most Important Thing You Can Do For Your Business

27m · Published 09 Dec 18:21

Knowing your ideal client is something that pretty much all photographers have heard that they need to understand, yet so few actually understand the importance of REALLY knowing your ideal clients at the heart level. This is THE KEY to upleveling your business and elevating the quality of clients you attract. I’ll be talking all about how going deep with understanding my ideal clients took me from $2500 weddings to $7,000, $8,000+ weddings in less than a year.

If you want some personalized help figuring out who your ideal client is, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Cultivating a Magnetic Mindset

28m · Published 11 Nov 20:41

The practical steps you take are only as good as your mindset. If your mindset is keeping you stuck, all the practical help in the world won’t open you up to receiving what you desire.

I know you are ready to uplevel bigtime…

So make time to listen to today’s podcast where I’ll be talking all about shifting your mindset so you can magnetically attract the soulmate clients you desire.

If you want help shifting your mindset, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Write Copy That Attracts

21m · Published 28 Sep 22:58

Has writing copy for your website always been a struggle?

Maybe you’ve even paid to work with a web designer or copywriter and while they did a beautiful job, your website is not attracting soulmate clients.

And now you are ready to uplevel bigtime…

You need to listen to today’s podcast, because I’m going to share with you exactly WHY that is happening and what you can adjust to consistently book soulmate, high end clients.

If you want me to evaluate if your copy attracts, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Reliably Attract People Who Can Afford You

23m · Published 05 Aug 16:41

Attracting people that can’t afford you?

If you’re a wedding photographer wanting to make 5K+ per wedding and you're not CONSISTENTLY attracting ready-to-invest, high-end clients…

You need to listen to this week's podcast, because I’m going to share with you exactly WHY that is happening and what you can adjust to consistently book soulmate, high end clients.

If you want personalized help attracting high-end clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/ 

Effective Lead Generation for Wedding Photographers

17m · Published 26 Jul 23:37

So many photographers struggle to get the right leads in the door, even though they KNOW they provide world class service to their clients.

So today I’m going to talk about what does and does not work for effective lead generation for high end leads, and the steps you need to take to book soulmate, high end clients.

If you would like some personalized help with generating the right leads, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/ 

3 Important Marketing Lessons from the movie "ELVIS"

30m · Published 21 Jul 18:09

My new obsession is the ELVIS movie (you should totally go see it), and there’s so many good lessons about marketing our wedding businesses that we can learn from this movie.

Today I’m going to talk about the difference between mediocrity and superstardom and how to stand out in a crowded market so you can charge premium prices and be known as the go-to person for high end weddings.

If you want more personalized help with standing out in a crowded market, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/ 

Are You in a Pricing Dead Zone?

15m · Published 27 Jun 19:13

Have you been wondering if you are in a pricing dead zone? Things were going great and now that you’ve raised your prices, it’s crickets?

You are an incredible photographer and you KNOW that your work is worth what you want to charge, but something is wrong, and you’re starting to worry. Today I’m going to walk you through what a pricing deadzone looks like, how to identify if you’re in one, and how to get OUT.

If you want specialized help on how to get out of pricing deadzones, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Empowered Weddings Podcast has 26 episodes in total of non- explicit content. Total playtime is 11:34:37. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on April 1st, 2024 14:15.

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