Your Beautiful Online Business

If you have been in the online business space for any amount of time, you would have come across the phrase ‘the money is in the list’. Your email list is the perfect place to develop a relationship with your clients (and potential clients). It is yours, and you aren’t dependent on any algorithms, or platforms that suddenly go down (Facebook and Instagram, I’m looking at you).

Knowing which platform to use, how to get people onto your list, what to send them… it can get quite overwhelming! That is where Bethany steps in.

Bethany Fiocchi Root has been simplifying email marketing for companies for over 8 years (i.e. an internet marketing grandma). From start-ups to big brands, Bethany’s philosophy is always the same: attract the right audience, launch iteratively, & optimize to get the best results.

In this episode Bethany and I talk about:

• How email marketing has changed over the last few years
• The first thing entrepreneurs should do when they get started with email marketing (spoiler - set up your lead magnet!)
• Setting goals for your email marketing
• Do you need to send ‘beautiful’ emails?
• The importance of testing and adjusting

And if you’re stuck at the lead magnet stage, Bethany has an awesome freebie to help you decide on the format of your lead magnet - check it out below.

Bethany’s Resources:

Website: epicemailmarketing.com

Instagram: https://www.instagram.com/yourepicemailmarketing/

20 High-Converting Lead Magnet Ideas: https://product.epicemailmarketing.com/freeleadmagnets

Lead Magnet Creation Guide ($47): https://product.epicemailmarketing.com/leadmagnetcreationguide

Resources:

One Blog Post One Month of Content Guide: https://beautifulonlinebusiness.com/contentrepurposing

10x Content Blueprint: https://beautifulonlinebusiness.com/contentblueprint/

Template shop for coaches and course creators: https://beautifultemplateshop.com/

Mailerlite: https://beautifulonlinebusiness.com/mailerlite

Listen to my interview with Paul Scrivens (aka Scrivs): https://beautifulonlinebusiness.com/taking-action-paul-scrivens/

Scrivs’ $5 000-Day Case Study: https://beautifulonlinebusiness.com/pb5k

One of the best ways to come up with product ideas is to look at your own life and business. What are you already doing that your audience could find helpful? What problem have you solved for yourself, that could solve problems for others? You’d be surprised at what you can come up with.

This is exactly what my recent guest - Rachel Fairchild of This Crafty Home - did, with her freezer meal guides.

In this episode I talk to Rachel about creating products your audience actually wants, selling with Facebook ads, and hiring a team when you can no longer do it all yourself. Rachel is a former corporate girl, turned stay-at-home mom of 2, and now runs a successful business from her home office on her farm. Her mission is to empower moms with all the resources they need to make their busy lives easier.

We talk about

• Rachel’s journey from craft blogger to freezer meal guide ‘queen’
• Facebook ads
• Product creation
• Balancing work/mom life

Find Rachel:

Website: www.thiscraftyhome.com

Podcast: www.mamagetsitdone.com

Facebook: https://www.facebook.com/thiscraftyhome

Instagram: https://www.instagram.com/thiscraftyhome/

YouTube: https://www.youtube.com/channel/UCkKNFWF4JckVNYgQ1hvihSg

TikTok: https://www.tiktok.com/@thiscraftyhome?lang=en

Resources:

One Blog Post One Month of Content Free Guide: https://beautifulonlinebusiness.com/contentrepurposing

10x Content Blueprint: https://beautifulonlinebusiness.com/contentblueprint/

Template shop for coaches and course creators: https://beautifultemplateshop.com/

With more than 2 billion downloads, TikTok is a phenomenon that has taken the world by storm. And it isn’t just for dancing teens! Content creators and brands are seeing tremendous success for their business - many users even used the platform to LAUNCH a business.

In this episode, I am talking to Marybeth, brand manager at PocketBusiness. Marybeth helps to manage the coaching programs, uses TikTok daily to promote Pocket Business, and also co-leads the TikTok 1000 Followers Challenge.

We talk about the TikTok phenomenon, how online business owners can take advantage of TikTok to grow their business, and how to get started if you are uncomfortable being in front of the camera (no dancing required!)

Find Marybeth:

Website: https://pocketbusiness.com/

TikTok: https://vm.tiktok.com/ZMRR9wuPN/

No matter what level you’re at as an online business owner, you will have fears and limiting beliefs that show up, trying to hold you back. Imposter syndrome is a common one. So the question isn’t “How do you stop it from happening?” but rather “How do you deal with it when it appears?”

In today’s episode I’m joined by Paul Scrivens (aka Scrivs). Scrivs runs Maker's Mob, which is intent on helping everyone in the world find the freedom that they deserve. Through his Pocket Business community, Scrivs interacts daily with his members who are at all levels of business, which gives him a unique perspective on what works and what doesn’t.

We talk about imposter syndrome and how it never really goes away, the one big thing many people get wrong when starting a business, and the differences between struggling and successful online business owners.

Connect with Scrivs:

Pocket Business Website https://pocketbusiness.com/

Pocket Business TikTok: https://www.tiktok.com/@pocketbusiness?

Struggle College Twitter: https://twitter.com/strugglecollege

Struggle College TikTok: https://www.tiktok.com/@strugglecollege?lang=en

Struggle College Instagram: https://www.instagram.com/strugglecollege/

Resources Mentioned:

Rachel Fairchild - This Crafty Home https://www.thiscraftyhome.com/

Pocket Business Starter Kit: https://beautifulonlinebusiness.com/pocketbusinesslaunchkit

Mindset: The New Psychology of Success - Carol Dweck https://amzn.to/3fHTE5V

This is Marketing: You Can’t Be Seen Until You Learn To See - Seth Godin https://amzn.to/37sOUN0

The Boron Letters - Gary Halbert https://amzn.to/3fLFNvr

Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. In this week’s episode, I talk about how long your blog posts should really be.

In your role as a small business owner, it’s extremely easy to lose focus, letting your attention go from one good business idea, process, or project to the next.

We try to do everything at once in the business, especially when we are in the early growth period. We are the coach, accountant, writer, designer, customer service rep, product creator, sales person, and manager.

Outsourcing work and using systems allows you to delegate tasks easily accomplished by others, while you focus on the high value tasks that keep your business growing.

In this episode, we’ll determine what tasks you should be focusing on for growth and wealth. I will help you identify those tasks that you can and should outsource or delegate to others.

The first message delivered to your new subscribers sets the tone. It also sets readers’ expectations and you begin building a relationship with them. This is the perfect time to show your subscribers that you appreciate and value them.

Since 90 percent of your subscribers will open your welcome email, it’s the best chance you have to strengthen trust in the budding relationship.

An engaging welcome email has a few different goals.

In today’s episode, I’m going to take you through what these goals are, and what your welcome email should include.

Content marketing has become such an effective and profitable marketing method that 73% of major organisations hire someone to manage their content marketing strategy.

That’s huge! But it is not surprising. Research shows that content marketing is 62% cheaper than outbound marketing, and generates 3 times as many leads! 

In today’s episode, we will be discussing what content marketing actually is, how it will benefit your business, and we will also get started on developing ideas for your content. So, let’s dive in!

This week's freebie is a brainstorming worksheet so you can start getting those ideas down! Download it at vardomedia.com/brainstorm

We all have the same 24 hours in a day. Yet why is it that some people get so much more done than others?

In this episode I’m going to teach you how to get control over your time. You’ll discover how to determine how much time you really have, where you’re wasting time, and how you can optimise your time to get more done!

Coming to you from beautiful Cape Town, South Africa, I’m your host Joelle Brisland.

During mass downsizing, I made the switch from corporate girl to full time online business owner, and haven’t looked back since.

Running an online business can be overwhelming – and even a little bit scary. And that’s ok! But I have a secret for you – it’s not as difficult as you think. And another secret – you don’t have to do it alone.

In this podcast I give you the tools – and confidence – to start, grow, and scale your online business.

Welcome to Your Beautiful Online Business.