Entrepreneurs in Motion

My guest Ben McAdam is an expert in all the different numbers and metrics involved in running a business, and in this episode we talk about how to ensure that your business has a solid financial foundation and healthy profit margins. Ben also shares some insight into pricing strategy, as well as how to reinvest confidently in your business, even if you're bootstrapped. Links and comments: http://www.entrepreneursinmotion.com/numbers/

How to convert more customers - it's what we all want, right? There's no one-size-fits-all answer, but there are some best practices. It's true that people will buy if your product or service meets their needs, but there's another less straightforward factor - people buy from companies they know like and trust. Today's episode is a brainstorming session about things you can do to increase the know/like/trust factor on your website and in your communications, so you can build a relationship and make people more likely to buy from you. Highlights: - How "providing value" can go beyond just information - Specific ways to make any product/service crystal clear - Three different types of stories you can share - How to be accessible and trustworthy - Following through on your promises post-purchase Links and comments: http://www.entrepreneursinmotion.com/trust

Today I'm talking with Grant Eilertson of Raise the Bar Training. He has a passion for helping people increase their fitness level - especially busy people who want an effective way to work out. In this conversation we explore how Grant started and grew his business, with some key breakthroughs and turning points along the way. Grant also shares some fitness tips at the end of the episode. Highlights: - How and why Grant switched to a different business model in the same niche - Factors that helped him get his first paying clients - What he regrets and wishes he'd done differently in his business journey - 80/20 fitness tips for busy entrepreneurs Links and comments: http://www.entrepreneursinmotion.com/grant

Whether it's your very first product/service or whether you're adding a new one to your business, beta-testing and pre-selling are two great strategies to validate market demand as well as get feedback on and improve a new product or service. In today's episode I share some best practices for getting the most out of your beta test or pre-sale. Highlights: - What's the difference between a beta test and a pre-sale? - How many people to bring into a beta test and how to invite them - How you should spend the next three months after closing sign-ups - Key ways to build trust and excitement in a pre-sale - Responses to common hesitations when it comes to pre-selling Links and comments: http://www.entrepreneursinmotion.com/beta

Copy is one of the most important elements in your online business, and in today's episode you'll learn how to evaluate and improve the messaging on your website and sales page. My guest is Liz Theresa, and she has some great tips for writing effective copy that connects with your target audience and convinces them to invest in your products or services. Highlights: - What exactly is "copy," and why is it so important? - Elements that make for good and bad copy - Effective sales pages - how to describe the problem and present the solution - When should you write copy yourself vs. hire a copywriter? Links and comments: http://www.entrepreneursinmotion.com/goodcopy/

This year something happened that forced me to get even more organized and intentional about how I run my business and manage my time - I had a baby! My daughter is absolutely wonderful, but the first couple months with a newborn are quite demanding - so I knew I had to plan ahead when it came to running my business. Here's how I reduced my workload to an absolute minimum and gave myself some maternity leave.

Highlights: - How much can you get done with a baby, anyway? - Separating the essential from the extraneous - Why I decided to keep e-mail on my plate - How everything is going so far

Links and comments: http://www.entrepreneursinmotion.com/autopilot/

Are you struggling to build a sales funnel that actually works? Today's guest, Miles Beckler, has a ton of valuable insight - and his experience comes from nearly a decade of running a business in the meditation and spirituality niche. We discuss sales funnel best practices, elements to test and tweak, and the roots of customer psychology. Make sure to listen to the end to hear the conversion numbers that Miles uses as a benchmark in his own business. Highlights: - What Miles' business sells and how the sales funnel works - Where he would recommend starting your first funnel - What should you do if your funnel's not working? - How can we avoid over-promising our products' benefits? - Specific conversion numbers that Miles uses as a benchmark

Are you struggling to build a sales funnel that actually works? Today's guest, Miles Beckler, has a ton of valuable insight - and his experience comes from nearly a decade of running a business in the meditation and spirituality niche. We discuss sales funnel best practices, elements to test and tweak, and the roots of customer psychology. Make sure to listen to the end to hear the conversion numbers that Miles uses as a benchmark in his own business. Highlights: - What Miles' business sells and how the sales funnel works - Where he would recommend starting your first funnel - What should you do if your funnel's not working? - How can we avoid over-promising our products' benefits? - Specific conversion numbers that Miles uses as a benchmark

When you want to improve or add something to your product, customers will love it! But what if you want to take something away? When you need to discontinue a feature or change the direction of your product or service, you might fear angering your current and previous customers.

I'm currently phasing out a long-established feature of my products, and in today's episode I'll tell you how I made the decision to proceed and what the reaction from my audience has been.

Highlights: - Two reasons why I decided to remove this product feature - Various potential solutions I considered, and how I chose my final course of action - Aftermath of the feature removal (you might be surprised)

Links and comments: http://www.entrepreneursinmotion.com/remove/

My guest today is Madeleine Lambert, and her company is called Content Refined. She is less than two years into her entrepreneurship journey, but in that relatively short time she has managed to create a successful content marketing agency - so she's got a team of writers and a steady stream of paying clients. In this conversation, Madeleine gives some great advice on hiring, delegating, and growing your team while keeping the overall business steadily profitable - it's not an easy balancing act! You'll learn a lot from her experience.

Highlights: - How Madeleine's hiring process gets great team members - Was it hard for her to delegate paid client work? - Managing the balance between marketing and delivery - Madeleine's advice for entrepreneurs at an earlier stage of the journey

Links and comments: http://www.entrepreneursinmotion.com/contentrefined/