Entrepreneurs in Motion

So you've got a product or service that you're already selling... how can you make it better? Today I'll give you some practical suggestions for testing out potential new offers and gathering and processing customer feedback, as well as five ways to up the quality of your products. Improving the experience for your customers and clients leads to more referrals, more sales, and the benefit of knowing you're making people's lives even better! Highlights: - Ways to test a new product idea (and one pitfall to avoid) - How to get feedback from your previous customers as well as competitors - Five specific ways to increase the quality of your products and services Links and comments: http://www.entrepreneursinmotion.com/refine/

Having a well-defined brand is a really important element of a successful business, and today's guest is going to help you build one. I'm talking with Robyn Young, and in this interview you'll learn how branding is more than just "design" as well as some concrete steps for getting to the core of your company's brand. Robyn also talks about the biggest branding mistakes entrepreneurs tend to make, and she shares a case study from her own business on how refining the branding resulted in major growth and clarity. Highlights: - Why is branding so important, anyway? - DIY steps to defining and establishing your brand - The worst branding mistakes business owners make - How Robyn accelerated her own business' growth through good branding Links and comments: http://www.entrepreneursinmotion.com/robynyoung/

I use email marketing extensively in my business, and much of it is automated - emails go out completely hands-off, and the sales keep coming in. Today I'm going to talk about three automation sequences you should be using, regardless of what type of online business you have. Hopefully it'll give you some ideas for taking your automated e-mail marketing to the next level!

Highlights: - Why e-mail is STILL king (with real stats) - The dual purpose of your initial autoresponder - don't neglect either of these aspects - How tagging and segmenting can help you customize your e-mails better - Six different e-mail ideas for your customer follow-up sequence

Links and comments: http://www.entrepreneursinmotion.com/automatedemail/

So your customer has made a purchase and you've delivered the product or service as promised. End of story, right? Wrong! Today's guest will teach you how to craft an amazing experience for your clients and customers that exceeds their expectations and leads to rave reviews and referrals.

I'm talking with Lynne Reznick, a wedding photographer who has added some very special touches to the service she provides her clients. This is a fascinating episode and I know it'll get you thinking about how to surprise and delight your customers.

Highlights: - The specific elements that Lynne has added to craft an amazing experience for her clients - What's the line between delivering extra value vs. overwhelming the client or overworking ourselves? - Results and impact from providing these special touches

Links and comments:

http://www.entrepreneursinmotion.com/clientexperience/

A listener asked me about my morning and evening routines - and I actually don't have any! I prefer habits - things you make a part of your life/work so that you practice them naturally and consistently, without necessarily following a rigid set of steps. In today's episode I describe five of my own habits that keep me feeling great and performing at my best as an entrepreneur.

Highlights: - Two reasons I don't do routines - Hacks for managing my health and fitness - Ways to practice gratitude and positivity - My preferred working rhythm - A fairly recent habit that makes me more productive

Comments: http://www.entrepreneursinmotion.com/routines/

As an entrepreneur, it's easy to feel overwhelmed when your attention is scattered among all your different tasks and projects. Today's guest, Amy Demone, will teach you how to finally get organized and establish reliable systems in your business. We also talk about delegation and the challenge of knowing when it's the right time to take someone on.

Highlights: - What does a business look like when it has effective systems vs. when it doesn't? - Practical steps you can take to start getting organized - How to know what to automate vs. delegate vs. keep handling ourselves - Indicators that it's the right time to outsource or take on an assistant/employee

Links and comments: http://www.entrepreneursinmotion.com/getorganized/

At the end of last year, I reviewed my business expenses and made some major changes that ended up reducing costs by about 20%. Keeping an eye on your expenses can be the difference between your business surviving and thriving, or crashing and burning - regardless of the size of your company. Here are four principles I used to evaluate my costs and decide what to cut, change, or keep. Highlights: - Don't pay for what you're not using! - How I used a creative workaround to cut a bill in half - Evaluating each of your expenses vs. its ROI - Looking for better, cheaper options (and when not to do so) Links and comments: http://www.entrepreneursinmotion.com/cut/

At the end of last year, I reviewed my business expenses and made some major changes that ended up reducing costs by about 20%. Keeping an eye on your expenses can be the difference between your business surviving and thriving, or crashing and burning - regardless of the size of your company. Here are four principles I used to evaluate my costs and decide what to cut, change, or keep. Highlights: - Don't pay for what you're not using! - How I used a creative workaround to cut a bill in half - Evaluating each of your expenses vs. its ROI - Looking for better, cheaper options (and when not to do so) Links and comments: http://www.entrepreneursinmotion.com/cut/

One interesting question that you might not have considered is whether you tend to make decisions more with your head, with your rational mind, or more with your heart, your gut, or your intuition. This tendency can have a lot of repercussions not only in your business, but also in terms of your own well-being. Today I'm talking with Michaela Light, the host of the Intuitive Leadership Podcast. She's a very experienced entrepreneur and she has a lot to share about how using intuition can help you not only make better business decisions and better hires, but also bring more joy to your work. Highlights: - How we can use our intuition to guide our business decisions - Tips for successful intuitive hiring - What Michaela's business looked like before and after she started using her intuition - Michaela's advice for anyone who's hesitant or afraid to use intuition Links and show notes: http://www.entrepreneursinmotion.com/intuition

If your business is based on trading your own time for money - for example, by doing one-on-one calls or customized client projects - you'll eventually hit a point where there's no more time in your schedule to take on new customers. How can you grow your business given these constraints? I'll give you four possibilities in today's episode. Highlights: - Reasons I personally chose NOT to do any one-on-one work - Why it's important to raise your prices, and by how much - One way to simultaneously offer a more affordable option AND increase your income per hour - Ins and outs of the agency model - Creating complementary hands-off income streams Links and comments: http://www.entrepreneursinmotion.com/nomoretime