Etsy Success podcast

Hear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode.

Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to [email protected]. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent win I celebrated was...”

For more on how to submit your story, check out this Forums post: etsy.me/2021winsforums

Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information.

Our shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions about carrier delays, customer reviews, and Star Seller badging.

Check out the articles mentioned in this episode:

—Your Star Seller Checklist: etsy.me/3BAVEoL

—Insurance and Claims for Shipping Labels: etsy.me/3jYW8iu

—How to Ship Smoothly This Holiday Season: etsy.me/3lu9Bim

—2021 Holiday Shipping Deadlines and Surcharge Information: etsy.me/3CD3sHR

—Introducing: Planet-Friendly Packaging: etsy.me/3CAWEuD

—How to Set Up Sales and Coupons for Your Shop: etsy.me/3GKtonI

This time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey

You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action.

Articles referenced in this episode:

7 Essential Types of Product Photos

How to Write Enticing Item Descriptions

Here are the listings Isabella and Amy critique in the episode:

Macrame hanging shelf

Lazy Susan 

Oil painting

This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your questions about keywords, sourced directly from the Etsy Forums.

Articles referenced in this episode: 

Translating Your Shop and Listings

Case Study: Building a Keywords Strategy

It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Eve!

Learn more about these trends in our 2021 Holiday Trends Marketplace Insights report.

Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. 

To submit your own story about a challenge you overcame, check out this Forums post for instructions.

Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! 

Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their listing and shop to dazzle the judges. 

Learn more about how to enter your listing for a chance to win by heading to etsydesignawards.com.

In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey