Etsy Success podcast

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level.

Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads campaign by visiting etsy.com/advertising.

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng, whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest of the judges) will be looking for when selecting winners. Plus learn about two new ways to win through our Buyer Nomination Sweepstakes and the People’s Choice Award.

Check out etsydesignawards.com for more information on how to submit an entry for this year’s Etsy Design Awards.

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life.

To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends.

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon. Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work and family, how she’s gotten her daughter involved in her work process, and how she handles challenging times in her business.

For more tips on bringing sustainable practices into your shop, read Why You Should Weave Sustainability Into Your Brand Story. Check out our Ultimate Guide to Running Your Shop During COVID-19 for shop management strategies, emerging shopping trends, and small business resources during this challenging time.

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums.

Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘80s fashion trends on YouTube.

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels.

Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social.

Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season.

Check out How to Get 5-Star Reviews for info on the customer service tips mentioned in the show, and read Keywords 101 to learn more about how to tag and list your items.

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created.

Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search.

Hear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business.

Find out more about holiday 2019 trends in our latest Marketplace Insights report.

Experienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably.

Get more tips in our Ultimate Guide to Shipping, where you’ll find more info on shipping challenging items and developing an international shipping strategy.

If you’re interested in offering a free shipping guarantee in your shop, read our Site Update for more info on how to get started.