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Business Is Hard

by Brandon Cockrell

What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments forced them to adapt, create new strategies, and identify new ways to grow their businesses and brands. Join host Brandon Cockrell to learn about the real normal behind building a business from scratch and how to keep moving forward, even when things go wrong!

Copyright: Brandon Cockrell

Episodes

Low ticket offer mistake

9m · Published 03 Nov 21:29
Recent mistake I made in our sales process that probably cost us over $100k in new business and what I learned from it. Hope this helps others avoid the same mistake!

Success Starts Within Your Community

43m · Published 24 Jun 12:30

In this episode we speak with Ryan Cox, Founder of Gwinnett Chatt Outreach. 

As a resident of the county, Ryan began to notice a social justice gap within the communities of Gwinnett. Ryan is not one to play the blame game, he took action by volunteering, continuing to vote, attending local government meetings, and launching Gwinnett Chatt Outreach. He is continuously looking for creative ways to make a difference in his community, and bridge the social injustice gap.

As the founder of Gwinnett Chatt Outreach, Ryan’s goal is to help Gwinnett communities be healthy, well cared for, informed, and thriving. Ryan partners with community leaders, businesses, and the community itself; to develop and conduct public service programs. Ryan’s shared passion for Gwinnett County and the well-being of all its residents, is an extension of who Ryan is at his core.

You can follow and find more information about how you can support the program at any of the following areas:

Website: http://www.gwinnettchatt.org/

Facebook: https://www.facebook.com/Gwinnettchatt/

Instagram: https://www.instagram.com/gwinnettchatt/

Donate: https://gwinnettchatt.org/donate/

Succeed By Putting Your Body & Mind First

51m · Published 17 Jun 12:30

In this episode, we have a in-depth interview with Maria Angelova, MBA. Maria is the Founder and CEO of Rebellious Intl. where she works with highly successful people to not only get their body in shape but their mind as well. Some key points she outlines in this interview are:

- The importance of having a mindset coach

- What to do when sh*t hits the fan

- How to quiet down your mind and body to make sure you are setting yourself up for success

- Why you should forget what you may have been told in the past and understand why you should put your body and mind first

- And much more...

You can find and follow Maria at any of the following places:

Website: rebellious-studio.com

Facebook: https://www.facebook.com/rebelliousint/

Instagram: https://www.instagram.com/rebelliousintl/?hl=en

YouTube: https://www.youtube.com/channel/UC2pSoJTvcV66c_OhAsa9img?view_as=subscriber

LinkedIn: https://www.linkedin.com/in/maria-angelova-0b8397b/

Media: mindbodyexpert.com

Brand building & retail marketing

14m · Published 02 May 20:52
Brandon discusses his thoughts on building a brand versus solely focusing on retail marketing strategies (for both ecommerce and service related businesses). Which one you choose should be based off your goals, risk tolerance, and needs.

SS - No money for marketing?

5m · Published 28 Apr 15:22

In this Short Segment (SS), Brandon is working with a business owner who has a great product, brand, story, etc. but have all their funds tied up in the business. This leaves them with very little (really none) money to invest in marketing and advertising. This episode goes through the strategies and recommendations Brandon gives to anyone having these minor set backs in their business or are just starting out.

Why you should ask for more

15m · Published 27 Apr 02:10
Brandon discusses how his mentality has changed over signing long term contracts and charging more for services. If you have a hard time charging enough or gaining commitments from prospective clients / customers then this is a must listen.

If you struggle with video content

12m · Published 20 Apr 21:14
Brandon discusses the common issues that held him back, along with many other professionals and businesses that he has worked with, from shooting videos and creating content to grow his brand. He shares some thoughts that helped him, along with others, get past those limiting beliefs in order to start making content that promoted the brand and grew the business.

I wanted to quit yesterday

14m · Published 19 Apr 21:19
Brandon discusses the internal struggles of being an entrepreneur and business owner. It’s not always sunny and happy days. There are days that the universe tests you to see how bad you want it and if you deserve to have it. Have a plan to identify these days and what to do when they come.

Tired of all this negativity

16m · Published 13 Apr 18:32
Seems like all I’m hearing these days is nothing but negativity. From business to personal issues, it seems to be nonstop. However, I couldn’t feel more optimistic about everything. This optimism is backed up with what we we seeing across the board too. I explain more in the podcast. I hope this episode gives you a different outlook on the future than most other messages you are hearing these days!

BIC: Scale your brand accordingly

21m · Published 29 Mar 20:53
Brandon goes into detail about a conversation he had with a brand that has been around for a 20 years that is wanting to take their brand to the next level. However, they haven’t had great experiences in the past and don’t know where to focus their investment and time because it seems they are given a different answer everywhere they turn. In this episode he explains what his recommendations were to this brand and exactly how he would move forward.

Business Is Hard has 55 episodes in total of non- explicit content. Total playtime is 20:44:44. The language of the podcast is English. This podcast has been added on August 25th 2022. It might contain more episodes than the ones shown here. It was last updated on April 7th, 2024 02:19.

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