Agency Accelerated

Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives.

That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs.

This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that’s OK.

That’s what Steven Wakabayashi is here to help us with.

After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities.

Agency Accelerated host Stephanie Liu will ask Steven:

🌈 What some of the unique challenges facing LGBTQ+ are today

🌈 Why support from employers is critical, and where they’re falling short

🌈 Where agencies and employers can help now

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Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.

Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.

That sounds like a terrific revenue opportunity for marketing agencies.

What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients?

That’s exactly what Christina Garnett is going to talk to us about.

Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue.

Agency Accelerated host Stephanie Liu will ask Christina:

✴️  What does customer advocacy mean today

✴️  Why customer delight is important

✴️  How to prove ROI with customer advocacy

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition?

Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency?

And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI?

That’s exactly what Brie Anderson is going to talk to us about.

Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA.

Agency Accelerated host Stephanie Liu will be talking with Brie about:

✴️  What is Google Analytics 4?

✴️  Why should agencies start migrating their clients?

✴️  How can analytics actually increase ROI?

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company. 

Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet?

How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses?

That’s exactly what we’re going to talk about in this special edition of Agency Accelerated.

Joining host Stephanie Liu and a distinguished expert, discussing:

✴️  What’s really going on with Twitter?

✴️  How does this impact you?

✴️  What changes can we expect?

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients.

You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency?

That’s exactly what Jessika Phillips is going to talk to us about.

Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she’s been leading a Forbes-recognized marketing agency for over a decade. 

Agency Accelerated host Stephanie Liu will be talking with Jessika about:

✴️  Why measuring and proving ROI on social media is so difficult

✴️  What can, and cannot, be measured and reported to clients

✴️  How her agency shows, not just tells, her clients their ROI

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients.

And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar?

Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process.

That’s what we’re covering in today’s episode of Agency Accelerated.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t?

LinkedIn.

And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook).

Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand?

That’s exactly what David J.P. Fisher is going to talk to us about.

David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant.

Agency Accelerated host Stephanie Liu will be talking with David about:

✴️  Why marketing agencies need to leverage personal profiles

✴️  How to work collaboratively with employees

✴️  What to actually do on LinkedIn to generate leads

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

And yet, the vast majority of brands and agencies today still do not have a customer advocacy program. 

We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients?

That’s exactly what Kevin Lau is going to talk to us about.

Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer!

Agency Accelerated host Stephanie Liu will be talking with Kevin about:

✴️  Why marketing agencies need customer advocacy programs

✴️  How to start and scale customer marketing

✴️  How to actually measure the impact of these programs

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical.

That’s exactly what Rory Sutherland is going to talk to us about.

Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities’ in consumer behaviour.

Agency Accelerated host Stephanie Liu will be talking with Rory about:

✴️  why we can’t be 100% data-driven 100% of the time

✴️  when agencies need to be completely illogical with clients

✴️  how to present, and sell, crazy ideas

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible.

But wait, if we’re talking about client onboarding, how will that help us close more deals? That’s exactly what Paddy McGill is going to show us.

Paddy has spent a decade in the digital marketing space and now helps businesses automate their sales demos, training and onboarding through the power of eWebinar.

Agency Accelerated host Stephanie Liu will be talking with Paddy about:

✴️  today’s best practices around sales & onboarding automation

✴️  how many agencies have been finding success using webinars

✴️  how faster onboarding leads to increased sales

Think of it as your fun – and free! – consultation for your agency.

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.