Growing Your Business Through Digital Marketing

Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business. Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with. But what if I told you there was a better way? With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit. Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business. It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.

Companies use marketing to enhance their visibility. To build awareness around their products or services. This of course all, so that when the moment is there, that they are ready to buy, you're on top of mind. But what good will that do if your leads, your costumers, the people who could use your product or service don't trust you? If you want to increase the trust in your company, stay tuned because, in this episode, we will be talking about social proof and how you can use this to help get more sales for your business.

Twitter has always been every marketer's favourite social network. But at the same time, it has become harder and harder as a small business to make it work for you. Twitter has over 330 million active monthly users, though, so it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you make sure that your tweets get seen? If you're struggling to make Twitter work for your organization, stay tuned because, in this episode, we will be talking about how you can use it to grow your business online.

How do you map your content marketing strategy to the customer journey? Those are probably potentially two words that you don't hear that often together. In this episode, we're going to bridge the gap between them, because we really think that many companies are out there producing a ton of content these days. Tons of content that in the end don't land with anybody.

Do you want more targeted traffic to your website, blog or e-commerce store? If so, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services! In this episode, you discover how to do keyword research for SEO.

When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content. Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far. So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is? In this episode, we will be diving into linkbuilding.

We know as content marketer ourselves how much time and effort goes into creating that right piece of content. And of course, finding the right medium to publish it to get the results that you need to help grow your business. However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time? So in this episode, we're going to explain to you how you can drive thousands of visitors to your content, how you can find new content to share to your audience, and best of all, it's free.

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors. Don’t worry every website has them and get’s more of them over time. First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page. The reason these pages don’t exist is because the chances are you had a page there, and then you ended up deleting it. Or someone ended up linking to your website, but they linked to the wrong page or a page that doesn’t exist. That’s why people have 404 error pages. You’re always going to have them, and the bigger your website gets, the more errors that people are going to end up seeing. This episode will teach you how to turn those 404 pages into conversion machines for your business.

Quora is one of the world's biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites. Quora is an amazing tool for marketing any business. Whether you are selling products, service or digital services, you can leverage the power of Quora for driving targeted traffic to your website. So yeah, Quora marketing can be very powerful when done right. In this episode, we go over how to get free Quora traffic to your website.

Do you know how much your customers are worth to your organization? Do you know how much money you can spend on your company to acquire new customers? Let's talk about Customer Lifetime Value or CLV. It is the most important metric to get your head around if you're going to do effective digital marketing or any digital marketing for that matter. In this episode, we will explain what CLV, how you can calculate it for your business and we also give you five tips to increase repeat customers and lifetime value.