BrandBox

Episode 46 - You’re Not Crazy

Everything seems to be up in the air at this point…

Show Notes

Everything seems to be up in the air at this point…

• Fast Company article on viral brand campaigns
• Voss on the conduct of life
• Stuart Brand's Pace Layer model
• Neil Postman "Amusing Ourselves To Death"
• Venkatesh Rao article: "Charnel Vision"
• Marc Andreessen article: "The Techno-Optimist Manifesto"
• "WTF Happened In 1971?"
• The "financialization" of the world
• Supreme Court Citizen's United decision
• Stanley "Barbie" Thermos
• "We have met the enemy and he is us"
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Episode 45 - That New Book Smell

Show Notes

We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.

• Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands
• The Ship of Theseus
• Howard Bloom - recruitment strategy
• Aristotle on Storytelling
• Toyota Land Cruisers used as military vehicles
• Hubert Dreyfus Model of Expertise
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Episode 44 - Persona Non Grata

Show Notes

Looking at the face that launched a thousand memes.

• The “Goldwater Rule”
• Donald Trump Mug Shot
• “Lipstick Traces” by Greil Marcus
• Greek idea of "persona"
• Charles Darwin's "The Expression of Emotions in Man and Animals"
• Famous mugshots
• Paul Ekman's Facial Action Coding System
• Affectiva
• Duchenne's work
• Franz Xavier Messerschmidt
• Roland Barthes
• "Codeshifting/Codeswitching"
• Bud Light and Codeswitching
• "The Food That Built America"
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Ep. 43 - Post-Office

Even Zoom Is Making People Return to the Office.

Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is ‘reminding’ them it’s required.

White House calls on agencies to 'aggressively' reduce telework this fall.

Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia.

Hundreds of San Francisco federal employees working from home due to crime.

A compelling (but hard to observe) reason for returning to in-office work? Serendipity.

Pay for New Hires Is Shriveling.

Nick Bloom : A key reason why #WFH will grow over time - cohort effects.

6 types of team meetings you need (and 3 you don’t).

Allen Ginsberg, "Howl"

There is no alternative.

Late capitalism

The Delusion of Infinite Economic Growth.

Renewable energy generates about 20% of all U.S. electricity.

What is U.S. electricity generation by energy source?

TikTok search: quitting amazon

Bosses are winning the return-to-office battle—but it’s not over yet

Same publication, one year later...

Most bosses regret how they mandated workers return to the office. They blamed it on not having enough data.

Episode 42 - Brandmines

Show Notes

Social commentary is getting even more dangerous for brands.

• BrandBox Episode 41 - This Bud's For You, But Not For You!
• Two Bud Light Executives Given Leave of Absence
• Christian Beverage Crosses
• Coffee "Waves"
• The Pepsi Challenge
• Blackrock ESG Support Controversy
• DeSantis Anti-ESG Legislation
• Byung-Chul Han - Wikipedia
• Byung-Chul Han "The Disappearance of Rituals"
• Late Capitalism
• Financialization
• Chevrolet Ad - Gay Marriage
• Sianne Ngai's Zany in "I Love Lucy" clip
• Charlie Chaplin "Modern Times" clip
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!

Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

Thanks for your support!

Episode 41 - It’s Not TV

Show Notes

HBO Max’s restructuring touches a nerve.

• HBO Max/Discovery Become "Max"
• HBO - "Home Box Office" History
• Gemeinschaftsgefühl - "fellow feeling"
• Openness To Experience - Big Five
• Packard Automobiles
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Episode 40 - This Bud’s For You…But Not For You!

Show Notes

The culture wars take a beer break.

• Susan Sontag: "Against Interpretation"
• Dylan Mulvaney Instagram Video
• Kid Rock Instagram Video
• Supreme Court "Citizens United" Decision
• Larry Fink 2022 BlackRock Shareholder Letter
• Bud Light VP Marketing Video
• Ego-dystonic and syntonic values, beliefs, behaviors
• Clayton Christensen: "Marketing Malpractice" and Jobs To Be Done
• Kahneman System One, System Two
• Cory Doctorow on "Enshittification"
• "We have met the enemy, and he is us" Pogo cartoon
• Narcissism of Small Differences
• Lego Ai Weiwei Decision
• Social Influence and Overreaction
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Episode 39 - Tool Time!

Show Notes

We shape tools, then tools shape us.

• Adobe drops Pantone 2:35
• "First we build the tools, then the tools build us." 6:43
• Jacques Attali, "Noise" 11:57
• Dave Trott 20:22
• Stuart Semple Black 2.0 23:12
• Variable Ratio Positive Reinforcement 25:40
• Henri Cartier-Bresson 28:32
• The Blue Marble 35:23
• New Yorker Cartoon 38:11
• Steven Pinker - "The Better Angels of Our Nature" 43:41
• GEIKO Gecko 50:54
• NJM Insurance 51:48
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!

Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Episode 38 - Cleverness

Show Notes

Don’t we all want to be clever?

• Sianne Ngai - Our Aesthetic Categories
• David Shing
• Mark's Instagram Feed
• Chögyam Trungpa - Cutting Through Spiritual Materialism
• Cleverness as social currency
• Rudi Petry: "brands as doulas"
• Clever never struggles
• Geometric and algebraic understanding. Plato: "Let no one ignorant of geometry enter"
• Apollonian and Dionysian Approaches
• Walker Hayes - "Fancy Like"
• Embracing uncertainty
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!

Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

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Episode 37 - Rage In The Machine

Show Notes

Why are we all so f*****g angry?

• "The Year We Lost It" NY Times
• "The Slap"
• Punctuated Equilibrium
• Basic Emotion Theory
• Five Factor Personality Model
• "The Blue Marble" Photo
• "Burning Boy: The Life and Work of Stephen Crane"
• Eschatology
• Trump NFTs
• LIFEMORTS rage triggers
• St. Sebastian
• Alfred Adler Social Interest
• "The Immaculate Reception"
• "This Is Water" by David Foster Wallace
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!

Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

Thanks for your support!