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Marketing Mentors
by Aquient Pte LtdWe speak to marketing and customer experience experts around the world bringing you the latest in enterprise growth marketing trends, news and advice.
Copyright: 2021 Aquient Pte Ltd
Episodes
Avis Easteal - Luxasia
1h 15m · PublishedAvis Easteal is the Regional Head of Consumer at Luxasia and has helped transformed the business from traditional distribution to offering direct to consumer product and service lines. We cover a lot of ground in today's episode including:
* The role of the modern marketer
* Using data, technology and analytics to power customer experiences
* Where personalisation fits in a B2B2C model
* The future of marketing with AI and Machine Learning
* Marketing trends in 2023
Don't miss the first Marketing Mentors episode for 2023!
Datorama for Marketers
38m · PublishedLearn all about Datorama for Marketers - how powerful visualisation and data insight can drive ROI for your business. This episode covers:
1. What Datorama is
2. Things to keep in mind when undertaking a data visualisation and analytics project
3. How Datorama complements and compares to Tableau
4. Do you need Salesforce Marketing Cloud to use Datorama?
5. What is Datorama Data Lake?
Plus a great customer story to wrap it all up!
Salesforce Interaction Studio
38m · PublishedPersonalisation has become an essential for marketers but finding platforms that can manage customer experience can be hard. In this episode of Marketing Mentors, Chris Jordan joins our host Jimmy Storrier to discuss Interaction Studio and how it can help marketers drive valuable customer engagement. In this episode they’ll be discussing:
- What is Interaction Studio?
- How Interaction Studio Works
- The benefits of personalisation for marketers
- Things to think about when implementing personalisation
- Investing in personalisation and getting started
What is Salesforce Digital 360?
47m · PublishedIn this episode, our CEO, Jimmy Storrier, invited Jess O'Reilly, Area Vice President, Cloud Sales ASEAN at Salesforce to learn more about Digital 360. Released earlier this year, D360, brings together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world.
Topics Jimmy and Jess discussed:
- The difference between Customer 360 and D360
- How Customer 360 Audiences fits into the framework of D360
- What problems D360 solves for marketers
- What types of companies and industries can benefit from D360
- D360 customer use cases
Marketing Mentors has 4 episodes in total of non- explicit content. Total playtime is 3:19:24. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on November 24th, 2023 20:11.
