B2B Content Marketing: The Content Callout Podcast

Whether you’re new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn’t always a given. While it’s natural to question your abilities, you are where you are for a reason. You’re qualified for the role you’re in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout. 

Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. 

Outline of This Episode

• [1:14] Julia’s rapid-fire marketing tips
• [2:30] Navigating change in the B2B marketing world
• [5:00] How to make change manageable
• [8:01] The more you struggle, the faster you sink
• [9:48] How to lead a team that’s being acquired 
• [14:14] The biggest mistakes that leaders make
• [18:20] How to plan your day the night before
• [20:08] How to connect with Julia Goebel

Resources & People Mentioned

• Managing Transitions by William Bridges

Connect with Julia Goebel

• Connect with Julia on LinkedIn
• Follow Julia on Twitter

Connect with The Content Callout

• https://www.contentcallout.com/

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SEO is complicated. B2B SEO is inherently more frustrating. The world of SEO is a constantly changing landscape that’s difficult to navigate yet critical to helping your website rank on search engines. In this episode of The Content Callout, David Ellis—the founder of Teranga Digital Marketing, a B2B SEO agency—shares how B2B brands can write quality content while integrating SEO. He helps simplify the process to make it understandable to anyone (a concept all B2B businesses need to embrace with their messaging). Don’t miss it! 

Outline of This Episode

• [1:53] Learn more about David Ellis
• [3:36] David’s rapid-fire marketing tips
• [6:50] How to provide quality content while integrating SEO
• [11:30] An SEO strategy for constantly changing content
• [13:54] B2B companies struggle to simplify their product/service
• [16:28] Master messaging (and ditch jargon speak)
• [18:06] How marketing and sales can “play nice”
• [23:18] Why you need a clear understanding of personas
• [26:46] David’s four levers of B2B SEO
• [32:16] The biggest mistake marketers make that prevents success
• [33:44] How to learn more about Teranga Digital Marketing

Resources & People Mentioned

• Brain.fm

Connect with David Ellis

• Teranga Digital Marketing
• Connect with David on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

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Why do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it’s time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details. 

Outline of This Episode

• [0:48] Three rapid-fire actionable tips
• [2:27] Ditch the IKEA experience
• [4:32] How to build your owned audience base
• [7:34] Why you need diversity of perspectives
• [11:34] Ensure authenticity by knowing your product 
• [16:23] Make content interactive and engaging
• [17:10] The application of Web 3.0 in B2B
• [20:43] How to connect with Vanessa Hartung

Resources & People Mentioned

• Ceros
• Kate Bradley Chernis

Connect with Vanessa Hartung

• Connect on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

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What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table. 

Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout. 

Outline of This Episode

• [1:48] Tip #1: Don’t ghost your customers after a sale
• [8:21] Tip #2: Customer marketing is the easiest way to get more customers
• [12:09] Tip #3: There’s nothing better than a referral (except, maybe, pizza…)
• [17:35] What your funnel should look like to market to customers
• [19:38] How to market to customers that you’ve lost
• [24:34] The biggest mistake marketers make that prevents success
• [26:08] How to connect with Derek Hovinga

Resources & People Mentioned

• The Inbound Lab

Connect with Guest Name

• Connect with Derek on LinkedIn
• Follow Derek on Instagram
• The Inbound Lab on TikTok
• Tableside Mashed Potatoes
• The Clientside Podcast

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout. 

Outline of This Episode

• [1:15] Steve’s Rapid-fire tips
• [6:19] Why your brand lives at the edge
• [11:26] 3 things that hold companies back
• [16:07] Why LinkedIn has changed substantially
• [18:57] The importance of entertainment on LinkedIn
• [29:20] How to connect with Steve Watt

Resources & People Mentioned

• Seismic

Connect with Steve Watt

• Connect with Steve on LinkedIn
• Follow Steve on Twitter

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

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According to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela’s 5 grounding principles of marketing.

Outline of This Episode

• [1:30] Learn more about Angela Cope
• [3:10] Top three rapid-fire marketing tips
• [8:33] Embrace a mindfulness practice
• [11:15] Learn, grow, teach
• [15:10] The definition of mindfulness
• [18:22] How to manage your ego
• [24:40] Developing a team during Covid
• [27:33] Angela’s 5 grounding principles of marketing
• [33:10] Don’t let your ego get in the way
• [35:38] How to connect with Angela Cope

Connect with Angela Cope

• Softchoice
• Connect on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful. 

Outline of This Episode

• [1:33] Khadijah’s three rapid-fire actionable tips
• [2:44] How to interview for a marketing position
• [4:47] How to improve the relationship between sales and marketing
• [7:22] You’re in a new marketing role: Who do you get to know?
• [10:06] Why develop relationships with product managers
• [11:23] How a sales role helped Khadija in marketing
• [14:44] Khadijah’s favorites in the content marketing space
• [19:44] Learn more about Khadijah and her podcast

Resources & People Mentioned

• Chris Walker on LinkedIn
• Seth Godin on Twitter
• All Marketers are Liars
• Purple Cow

Connect with Khadijah Plummer

• Follow Khadijah on Twitter
• Connect with Khadijah on LinkedIn
• Khadijah’s podcast: Content Corner

Connect with The Content Callout

• https://www.contentcallout.com/

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As a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It’s not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you’ll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative and creative approach to marketing. And with over 20 years in B2B marketing, he has the experience to back up every word he says in this episode of The Content Callout. Don’t miss it! 

Outline of This Episode

• [1:35] Learn more about Joseph Taiano
• [2:43] Joseph’s top 3 tips for marketers
• [8:47] Inclusion and diversity in marketing
• [15:07] Ways to become more inclusive
• [16:48] Environmental, Social, and Governance in marketing
• [21:04] Joseph’s favorite resources for continuous learning
• [22:15] How to improve B2B Storytelling
• [27:15] Tips to simplify your message
• [29:19] Social media and thought leadership in the B2B space
• [34:55] Be brave enough to ask the right questions
• [37:04] How to connect with Joseph Taiano

Resources & People Mentioned

• On Brand with Donny Deutsch
• The 9 to 5 Network podcast
• The Daily Podcast
• MasterClass
• Out Leadership
• Survey: 40% of employees are thinking of quitting their jobs
• Ready or not: why marketing innovation starts with decluttering operations

Connect with Joseph Taiano

• Connect with Joseph on LinkedIn
• Joseph.Taiano(at)Accenture.com

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Travis Tyler is THE Digital Content Producer at PandaDoc. He produces scroll-stopping digital content for technology companies—both funny and educational—and kills it on LinkedIn. He creates compelling videos that are whimsical, funny, and effective. He’s not afraid to infuse his content with his personality. It’s a winning formula for Travis. He shares how you can embrace this fearless mentality in this episode of The Content Callout. 

Outline of This Episode

• [1:08] Travis shares three-rapid fire actionable tips
• [2:53] Why marketing departments need an in-house video production team
• [5:02] Why so many marketers are afraid of diving into video
• [6:27] How improv can change the way you create digital content
• [7:28] Why you should flavor marketing campaigns with your personality
• [13:24] Combining creative community-building video with demand gen 
• [16:57] Marketing is a reflection of company culture
• [18:30] Learn more about the customer engagement lab
• [22:07] How to connect with Travis Tyler

Connect with Travis Tyler

• PandaDoc
• Connect with Travis on LinkedIn
• The Customer Engagement Lab podcast

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts