Breaking Brews Podcast

SESSION SUMMARY: Session 2 of the Breaking Brews Podcast is all about the Cicerone! Host Jason Cercone is joined by Brian Reed, one of only 18 Master Cicerones in the world, to discuss many aspects of the program, including Brian's plight to obtain his Master level certification, how the Cicerone program is helping men and women understand beer on a higher level, and how they can pass along that knowledge to consumers at bars, restaurants, and taprooms.

FROM THE CICERONE WEBSITE: The Cicerone Certification Program certifies and educates beer professionals in order to elevate the beer experience for consumers. The program has four levels:

LEVEL 1: Certified Beer Server - First-level certification for those who work with beer
LEVEL 2: Certified Cicerone - Certification for professionals dedicated to beer
LEVEL 3: Advanced Cicerone - A designation of distinctive expertise and tasting skill
LEVEL 4: Master Cicerone - The ultimate test of beer expertise

If you've been considering taking the Cicerone and would like to learn more about the program, visit www.cicerone.org. The first level is highly recommended for beer servers to gain a better understanding of the liquid they're presenting to customers.

Connect with Brian online!

Twitter | Instagram

MUSIC CREDIT: All music in today's session is courtesy of purple-planet.com.

SESSION SUMMARY: Session 2 of the Breaking Brews Podcast is all about the Cicerone! Host Jason Cercone is joined by Brian Reed, one of only 18 Master Cicerones in the world, to discuss many aspects of the program, including Brian's plight to obtain his Master level certification, how the Cicerone program is helping men and women understand beer on a higher level, and how they can pass along that knowledge to consumers at bars, restaurants, and taprooms.

FROM THE CICERONE WEBSITE: The Cicerone Certification Program certifies and educates beer professionals in order to elevate the beer experience for consumers. The program has four levels:

LEVEL 1: Certified Beer Server - First-level certification for those who work with beer
LEVEL 2: Certified Cicerone - Certification for professionals dedicated to beer
LEVEL 3: Advanced Cicerone - A designation of distinctive expertise and tasting skill
LEVEL 4: Master Cicerone - The ultimate test of beer expertise

If you've been considering taking the Cicerone and would like to learn more about the program, visit www.cicerone.org. The first level is highly recommended for beer servers to gain a better understanding of the liquid they're presenting to customers.

Connect with Brian online!

Twitter | Instagram

MUSIC CREDIT: All music in today's session is courtesy of purple-planet.com.

SESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer.

To kick things off, host Jason Cercone sat down with Zack Morrow, co-owner and head brewer at Noble Stein Brewing Company in Indiana, PA. Noble Stein has been going strong for 2+ years and Zack took some time to share some of the tips and strategies he and his partners practiced when getting their brewery off the ground.

We start the show hearing about Zack's background and discovery of craft beer. From there, we delve into how the idea of Noble Stein Brewing came about and how Zack and crew brought things to life, including discussion on picking a location, managing start-up capital, gaining community acceptance, and adjusting to commercial equipment. We round out the session with Zack covering some of his top Do's and Dont's that you should consider if you're thinking of starting your own brewery.

Connect with Noble Stein Brewing on the World Wide Webs:

Website | Twitter | Instagram | Facebook

MUSIC CREDIT: All music heard in today's session comes courtesy of purple-planet.com

SESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer.

To kick things off, host Jason Cercone sat down with Zack Morrow, co-owner and head brewer at Noble Stein Brewing Company in Indiana, PA. Noble Stein has been going strong for 2+ years and Zack took some time to share some of the tips and strategies he and his partners practiced when getting their brewery off the ground.

We start the show hearing about Zack's background and discovery of craft beer. From there, we delve into how the idea of Noble Stein Brewing came about and how Zack and crew brought things to life, including discussion on picking a location, managing start-up capital, gaining community acceptance, and adjusting to commercial equipment. We round out the session with Zack covering some of his top Do's and Dont's that you should consider if you're thinking of starting your own brewery.

Connect with Noble Stein Brewing on the World Wide Webs:

Website | Twitter | Instagram | Facebook

MUSIC CREDIT: All music heard in today's session comes courtesy of purple-planet.com

SESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having learned something to help them in their day to day relationships with the world's greatest adult beverage.

The introductory session has clips from Sessions 1-5, featuring the following:

Session 1 - Zack Morrow from Noble Stein Brewing discusses some do's and dont's you'll want to consider when opening a brewery. Full session debuts Monday, March 4th.

Session 2 - Master Cicerone Brian Reed gives us an in-depth look at the Cicerone Certification Program. Full session debuts Tuesday, March 5th.

Session 3 - Lauren Baker, Production Manager at North Country Brewing, talks about her role in helping the brewery grow, both internally and externally. Full session debuts Wednesday, March 6th.

Session 4 - Ian Staab, Co-Founder of Yellow Bridge Brewing, talks about how canning their beer has helped increase their exposure and strengthen the bottom line. Full session debuts Thursday, March 7th.

Session 5 - Jason Cercone, Founder & CEO of Breaking Brews and host of the Breaking Brews Podcast, shares some easy-to-implement social media marketing tips and strategies. Full session debuts Thursday, March 8th.

MUSIC CREDIT: "Hot Rod" and "Big Vision" courtesy of purple-planet.com

SESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having learned something to help them in their day to day relationships with the world's greatest adult beverage.

The introductory session has clips from Sessions 1-5, featuring the following:

Session 1 - Zack Morrow from Noble Stein Brewing discusses some do's and dont's you'll want to consider when opening a brewery. Full session debuts Monday, March 4th.

Session 2 - Master Cicerone Brian Reed gives us an in-depth look at the Cicerone Certification Program. Full session debuts Tuesday, March 5th.

Session 3 - Lauren Baker, Production Manager at North Country Brewing, talks about her role in helping the brewery grow, both internally and externally. Full session debuts Wednesday, March 6th.

Session 4 - Ian Staab, Co-Founder of Yellow Bridge Brewing, talks about how canning their beer has helped increase their exposure and strengthen the bottom line. Full session debuts Thursday, March 7th.

Session 5 - Jason Cercone, Founder & CEO of Breaking Brews and host of the Breaking Brews Podcast, shares some easy-to-implement social media marketing tips and strategies. Full session debuts Thursday, March 8th.

MUSIC CREDIT: "Hot Rod" and "Big Vision" courtesy of purple-planet.com