Content is for Closers

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads.

For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz.

The post How to Create Organic Content That Sells appeared first on Digitalism.

On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow.

The post Deep Work for Sales appeared first on Digitalism.

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business.

On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy!

Build My Sports Biz

Ben’s Youtube Channel

Ben’s Daily Podcast 

The post How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers appeared first on Digitalism.

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience.

The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism.

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane. 

Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they're balancing the tension of brand building with direct response growth. 

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result. 

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 

1. write down your companies values or pillars of truth 

2. identify the "channels" where your customers spend their time 

3. brainstorm creative create to create episodic content for each channel

4. deploy and scale via organic outreach, paid media, influencers, etc. 

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run. 

4 steps to building a strategy: 

• Identify who your customer is and what they desire
• Determine where your customer is spending their attention
• Foster creative ideas to engage with your customer
• Define objectives and goals that will determine success

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.

David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company. 

John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses.