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35:48

Align & Amplify

by Kristin Richards

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

Episodes

What it Actually Means to "Act as Your Future Self"

36m · Published 19 Dec 14:00
The phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for our life, I thought it would be a great time to dive deeper into this. First of all - when we say "like attracts like" - how this REALLY works with manifestation is yourbeliefs and self image(how you see yourself) attract situations with the same beliefs and vibration of that self image. It's less about what you are DOING - and more about who you are BEING. What are your beliefs? What are your attitudes toward things? What do you assume to be true? What are you emotions/thoughts/feelings about something? How do you see yourself? You can be taking all the actions "acting as if" - but if the underlying belief systems don't match up with whatever it is you're manifesting - it will either not come, or when it does come you will subconsciously push it away. This is when self sabotage starts to take place. Someone beliefs don't match up to whatever it is they've received (money, success, peace, love, etc) - so even if they "want" that thing so badly - if their inner beliefs aren't aligned they will sabotage the situation. This may look like spending all the $ they've received, starting fights in a relationship, creating more chaos in their life, etc. The first step here is to dive into your BELIEFS surrounding whatever your goal is - and then we can get into the "acting as if" actions part of the process.

TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2

34m · Published 14 Dec 14:00
Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate:

Patagonia - Argentinian Grill & Restaurant
https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

La Baula - Pizza
https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

Dragonfly Bar & Grill - Seafood, Sushi, Grill
https://maps.app.goo.gl/TvZaabPSg93NnJjC7

Nari - Pizza
https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

La Oveja Surf House - Drinks
https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

Pico Bistro - didn't go but looks cute (AC!)
https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

Previous Trip to Costa Rica:

Traveled with Under 30 Experiences

Find out more athttps://www.under30experiences.com/.

TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1

42m · Published 12 Dec 14:00
Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate:

Patagonia - Argentinian Grill & Restaurant
https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

La Baula - Pizza
https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

Dragonfly Bar & Grill - Seafood, Sushi, Grill
https://maps.app.goo.gl/TvZaabPSg93NnJjC7

Nari - Pizza
https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

La Oveja Surf House - Drinks
https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

Pico Bistro - didn't go but looks cute (AC!)
https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

Previous Trip to Costa Rica:

Traveled with Under 30 Experiences

Find out more athttps://www.under30experiences.com/.

Misconceptions About Working with a Designer

28m · Published 06 Dec 13:36

#1: You can get started designing right away.

- Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.

- There is also prep work needed before being able to get started anyways, so this wait time comes in handy.

- The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.

#2: A designer provides the writing for the website for you.

- This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.

- Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.

- You can choose to write this yourself, or hire a copywriter.

- This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.

#3: You should wait until you have everything together to find a designer.

- Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.

- It's best to get in touch with a designer when you're in the earlier planning stages.

- Having this conversation will also have you more easily prepare what's needed for the project.

#4: The designer handles everything and you can have almost no involvement.

- It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.

- BUT - you are needed as an active participant in your project to create a successful result and launch.

- Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.

- The biggest project staller will be a client who doesn't create the time to be present and involved in their project.

#5: Providing feedback when you don't like something is a "bad" thing

- Our #1 goal is for you to LOVE your brand and website!

- We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think

- Revisions is part of the process

- Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result

- We want to better understand your taste, so we can make whatever adjustments we need to create your vision

Are You Selling with Features or Benefits & Outcomes?

18m · Published 30 Nov 00:43

Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.

Benefits are the advantages you get from the product or service.

Outcomes are what happens as a domino affect of the benefits of the product or service.

Why is it important to identify this?

People buy for the outcomes and benefits (emotional), and justify it with the features (logical)

Features of Our Web design Service:

- Restyle of one of our GBD Showit website templates
- Design of all pages included in our templates (list out all pages)
- Wordpress blog design & setup
- Mobile-friendly responsive website
- Photography sourcing & optimization
- Connect email marketing opt-ins
- Embed CRM Forms & Calendars
- Pop up promoting your opt-in

Benefits of Our Services:

- Saves time, energy, stress and confusion
- Their business looks amazing online
- They're taken seriously in their industry and seen as a professional

Outcomes of Our Services:

- They're proud to show off their business to others
- Feeling more confident
- Attracting more potential clients as a result
- Booking more clients and making more money

3 Easy Ways to Make Your Brand Appear More High-End

28m · Published 14 Nov 14:00
Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them. You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you're seeing!! You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment. Now as we know, looks aren't everything! You may find even if you weren't attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop. Now, why am I telling you about dating when we're talking about high end brands here?! First impressions matter, and they happen within seconds. And in the online space, oftentimes people aren't sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count. If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression. Listen to the full episode to check them out!

BTS Real Life Example of Branding Done Right

34m · Published 07 Nov 14:00
Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company,The NOW Massage. From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I'll tie each of these areas back to your own business. These key branding areas we will look at are:
  1. Style & Aesthetic
  2. Ease of Customer Entry
  3. Enjoyable Experience & Great Results
  4. Deeper Mission, Values & Culture
  5. Customer Loyalty & Brand Awareness

Website Myth Busting

22m · Published 11 Oct 12:05

Whether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!)

Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) …

… I want you to stand out in your industry and attract your dream clients on repeat!

Having a polished, professional and profitable website can be SO MUCH more accessible and easier than you may think.

Get your game face on, ‘cause in this episode I’m going to bust through these beliefs:

  1. XX You should invest in a custom built website in order to stand out in your industry (um, nope)
  2. XX Having lots of inspirational and informational content on your website helps convert clients (BIG depends here…)
  3. XX Your website isn’t that important with social media these days (just shut your mouth right there!)

Going Slower & Deeper in Business

44m · Published 27 Sep 16:16
Over the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much. Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to begin with we could end up over worked, spread too thin, and burnt out. Ive been reflecting on things like:
  • What my company's values are and why we're here
  • How we can better live our company values - which translates into
  • What the future looks like for both Girlboss Designer & my coaching business
In this episode I go into detail about all of the above and why I am so fired up about what's to come for the future of both companies (design business and coaching business) One of the people in the online space I've really been diving into hard these past few months that I talk about in this episode is Andrea Crowder, she has a brand called the Unruley Entrepreneur. Her approach to business and her focus on working with your subconscious has really been resonated deeply with me and I've been soaking it all up! Programs of Andrea Crowders's I've taken that I reference in this episode:
  1. Regulate
  2. Mantras that are Blocking Your Manifestations
  3. Daddy Energy
  4. No Doubt in the DMs
  5. $100k in a Day Masterclass
  6. The Pleasure Model (currently going through this one!)

Cars & Money

40m · Published 03 Aug 13:00
It’s my first podcast episode after making the big move from Australia to the States! I’m giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more.
 

Align & Amplify has 108 episodes in total of non- explicit content. Total playtime is 64:26:58. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 18th, 2024 00:10.

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