Align & Amplify
by Kristin RichardsYou may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
Episodes
What it Actually Means to "Act as Your Future Self"
36m · PublishedTRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2
34m · PublishedPatagonia - Argentinian Grill & Restaurant
https://maps.app.goo.gl/rC4bW75MDqFPf1Py8
La Baula - Pizza
https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9
Dragonfly Bar & Grill - Seafood, Sushi, Grill
https://maps.app.goo.gl/TvZaabPSg93NnJjC7
Nari - Pizza
https://maps.app.goo.gl/HtPAfJi72Lz5rmW46
La Oveja Surf House - Drinks
https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA
Pico Bistro - didn't go but looks cute (AC!)
https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69
Previous Trip to Costa Rica:
Traveled with Under 30 Experiences
Find out more athttps://www.under30experiences.com/.
TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1
42m · PublishedPatagonia - Argentinian Grill & Restaurant
https://maps.app.goo.gl/rC4bW75MDqFPf1Py8
La Baula - Pizza
https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9
Dragonfly Bar & Grill - Seafood, Sushi, Grill
https://maps.app.goo.gl/TvZaabPSg93NnJjC7
Nari - Pizza
https://maps.app.goo.gl/HtPAfJi72Lz5rmW46
La Oveja Surf House - Drinks
https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA
Pico Bistro - didn't go but looks cute (AC!)
https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69
Previous Trip to Costa Rica:
Traveled with Under 30 Experiences
Find out more athttps://www.under30experiences.com/.
Misconceptions About Working with a Designer
28m · Published#1: You can get started designing right away.
- Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.
- There is also prep work needed before being able to get started anyways, so this wait time comes in handy.
- The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.
#2: A designer provides the writing for the website for you.
- This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.
- Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.
- You can choose to write this yourself, or hire a copywriter.
- This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.
#3: You should wait until you have everything together to find a designer.
- Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.
- It's best to get in touch with a designer when you're in the earlier planning stages.
- Having this conversation will also have you more easily prepare what's needed for the project.
#4: The designer handles everything and you can have almost no involvement.
- It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.
- BUT - you are needed as an active participant in your project to create a successful result and launch.
- Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.
- The biggest project staller will be a client who doesn't create the time to be present and involved in their project.
#5: Providing feedback when you don't like something is a "bad" thing
- Our #1 goal is for you to LOVE your brand and website!
- We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think
- Revisions is part of the process
- Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result
- We want to better understand your taste, so we can make whatever adjustments we need to create your vision
Are You Selling with Features or Benefits & Outcomes?
18m · PublishedFeatures are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.
Benefits are the advantages you get from the product or service.
Outcomes are what happens as a domino affect of the benefits of the product or service.
Why is it important to identify this?
People buy for the outcomes and benefits (emotional), and justify it with the features (logical)
Features of Our Web design Service:
- Restyle of one of our GBD Showit website templates
- Design of all pages included in our templates (list out all pages)
- Wordpress blog design & setup
- Mobile-friendly responsive website
- Photography sourcing & optimization
- Connect email marketing opt-ins
- Embed CRM Forms & Calendars
- Pop up promoting your opt-in
Benefits of Our Services:
- Saves time, energy, stress and confusion
- Their business looks amazing online
- They're taken seriously in their industry and seen as a professional
Outcomes of Our Services:
- They're proud to show off their business to others
- Feeling more confident
- Attracting more potential clients as a result
- Booking more clients and making more money
3 Easy Ways to Make Your Brand Appear More High-End
28m · PublishedBTS Real Life Example of Branding Done Right
34m · Published- Style & Aesthetic
- Ease of Customer Entry
- Enjoyable Experience & Great Results
- Deeper Mission, Values & Culture
- Customer Loyalty & Brand Awareness
Website Myth Busting
22m · PublishedWhether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!)
Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) …… I want you to stand out in your industry and attract your dream clients on repeat!
Having a polished, professional and profitable website can be SO MUCH more accessible and easier than you may think.
Get your game face on, ‘cause in this episode I’m going to bust through these beliefs:
- XX You should invest in a custom built website in order to stand out in your industry (um, nope)
- XX Having lots of inspirational and informational content on your website helps convert clients (BIG depends here…)
- XX Your website isn’t that important with social media these days (just shut your mouth right there!)
Going Slower & Deeper in Business
44m · Published- What my company's values are and why we're here
- How we can better live our company values - which translates into
- What the future looks like for both Girlboss Designer & my coaching business
- Regulate
- Mantras that are Blocking Your Manifestations
- Daddy Energy
- No Doubt in the DMs
- $100k in a Day Masterclass
- The Pleasure Model (currently going through this one!)
Align & Amplify has 108 episodes in total of non- explicit content. Total playtime is 64:26:58. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 18th, 2024 00:10.