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D2C Leaders
by Philip DriverThe D2C Leaders podcast brings you interviews with the top direct to consumer and ecommerce experts in their industries. We will exploring their experiences taking brands direct to consumer, dealing with and implementing technological change and overcoming key challenges. Learn from the best how to avoid the biggest mistakes and implement a successful D2C channel for your brand. Brought to you by CommerceCentric the direct to consumer experts. www.CommerceCentric.com
Copyright: Philip Driver
Episodes
D2C Leaders: Jaime Sacristán CEO & Founder of Wifly Mobility
40m · PublishedJaime Sacristán is CEO & Founder of Wifly Mobilitye Bike. Wifly is a Premium eBike subscription service that includes the all the benefits of what would normally be seen in car rental: periodic maintenance and insurance against theft, vandalism and accidents plus all with home delivery. He talks about their achievements so far, growing a business and raising funds. Jaime also discusses building customer relationships and creating loyalty that drives customer referrals. He also discusses their ambitions for global growth how they are using both digital and traditional media.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Scott Davis, Co Founder of Dog Threads
34m · PublishedScott Davis Co Founder of Dog Threads and successful Shark Tank (The US version of Dragons Den) contestant, talks to us about finding your product niche and going direct to consumer, plus a little bit on their Shark Tank success. A D2C expert of over 10 years Scott has helped many big names go direct to consumer, but in 2014 he and his wife Gina took the plunge to build their own business from scratch. He chats to us about the ease of using Shopify, the advantages of D2C, managing Black Friday and Holiday promotions and how product imagery can drive conversion.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle
40m · PublishedAnthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Lorrie Mizuko, Senior Director of Digital & Ecommerce for Consumer Products at Resideo
47m · PublishedLorrie Mizuko, Senior Director of Digital and Ecommerce for consumer products at Resideo, talks to us about the challenges of the smart home market, creating a D2C channel, managing B2B and D2C, the importance of data, and the future of Ecommerce. With over 15 years experience working for some of the worlds biggest brands like Resideo, HTC and Target, as well as hands on digital and ecommerce consulting, Lorrie has an unsurpassed wealth of knowledge. Join us in this podcast where she passes on the secret to running a successful direct to consumer channel.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Seamus McDaid, Managing Director at McDaids Football Special
31m · PublishedSeamus McDaid, Managing Director at iconic Irish soft drink company McDaids, creators of Football Special, talks to us about being a 4th generation family business leader and the challenges of taking a 70 year business into the D2C age. We discuss international distribution, the carbonated beverage market, preparing for a post covid Christmas and surviving in a world of Coca Cola and Pepsico domination.
Seamus took the reigns of McDaids after spending eight years expanding the family business in America and is now preparing to re-launch their direct to consumer store in time for Christmas and delivering a taste of Donegal all over the world.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Michael Fox, Head of Delivery for CommerceCentric The D2C Experts
50m · PublishedMichael Fox, Head of Delivery for CommerceCentric talks to us about D2C Project Management, Internationalisation, Risk, and maintaining quality when building direct to consumer ecommerce solutions. Michael leads our solution delivery practice and has over 15 years international experience delivering direct-to-consumer solutions for some of the worlds biggest brands. As an experienced business and technical expert Michael has helped many organisations across multiple industries realise the potential of taking their business direct-to-consumer on the Shopify platform.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Dwaine Bryan, Head of Ecommerce for Luxury Menswear Brand Thom Sweeney
47m · PublishedDwaine Bryan, Head of Ecommerce for luxury menswear brand Thom Sweeney talks building a D2C channel from scratch, online fashion retail, managing international shipping, and what makes a good ecommerce leader. With 15 years ecommerce experience from the likes of Mothercare, Bathstore, The Conran Shop and Thom Sweeney, Dwaine is a hands on direct to consumer champion. Currently launching a full D2C solution for Thom Sweeney he spares some time to pass on his insight and learnings.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Imteaz Ahamed, Head of Direct-to-Consumer at Reckitt Benckiser North America
51m · PublishedImteaz Ahamed, Head of direct-to-consumer ecommerce for Reckitt Benckiser North America talks D2C, Shopify, picking technology and maintaining profitability in FMCG ecommerce. Imteaz started his career in RB in Australia over ten years ago and has since worked across Europe and the Americas championing ecommerce. Reckitt Benckiser is a global FMCG business and owners of such brands as Durex, Scholl, Enfamil and many more. Learn how they have approached direct-to-consumers ecommerce and faced the challenges of Covid19.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Imteaz Ahamed, Head of Direct-to-Consumer at Reckitt Benckiser North America
51m · PublishedImteaz Ahamed, Head of direct-to-consumer ecommerce for Reckitt Benckiser North America talks D2C, Shopify, picking technology and maintaining profitability in FMCG ecommerce. Imteaz started his career in RB in Australia over ten years ago and has since worked across Europe and the Americas championing ecommerce. Reckitt Benckiser is a global FMCG business and owners of such brands as Durex, Scholl, Enfamil and many more. Learn how they have approached direct-to-consumers ecommerce and faced the challenges of Covid19.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders: Philip Driver. Managing Change and Channel Conflict for Brands Going Direct to Consumer
39m · PublishedIn this episode researcher Jakob Gundersen talks to Philip Driver founder and CEO of CommerceCentric and formerly CMO and Head of Ecommerce for some of the worlds biggest brands, on the challenges of going direct-to-consumer and how to manage channel conflict and the changes to partner relationships it can bring about. We discuss retail and wholesales relationships, change management and D2C market positioning.
Brought to you by CommerceCentric the direct-to-consumer experts.
www.CommerceCentric.com
D2C Leaders has 12 episodes in total of non- explicit content. Total playtime is 8:02:41. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 01:17.
