DDB

On this episode, Tunde Leye talks about his journey and how SME's can adopt and implement technology to drive their business growth

In this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa)  outlines the important of product innovation in the nigerian market lanscape and how brands can quickly adapt and evolve to the chnaging nigeria socio-economic landscape.

She shares her experience and gave valuable advice on how businesses can thrive in the Nigerian market with the key roadmap on how to lauch a product from the ideation stage to the final distribution an commercialisation of the product.

In this session, Zuberu Kadiri, a business engineer talks about the core of business model innovation involves. How to innovate and restructure your business for optimal performance. Listen as he shares his experience of advising a client to close down a bleeding business that had been operating for more than 18 years. And got the business back u after 3 months of restructuring for better performance and new product development. 

You must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you can use it to resonate with them on a much deeper level by telling stories that connect with those needs and answers their questions. This creates the ‘resonance effect’ where the customer is drawn to the brand as they feel they have the same shared values and emotional longings as the brand. The customer experiences an emotional reaction because they can ‘connect’ the brand’s personality hence see the brand as more human.

When you analyze data, you're basically looking for one thing, because analyzing data is one interpreting data is another thing. What you're looking for when you analyze data is basically insights. That is, when you break down, data, and you do your analysis, what you're looking to get are insights that will help you make business decisions. It is this information that you are able to extract from your analysis that puts your business ahead.

Media Relations about protecting your brand in the public domain, social media relations for brand reputation management is about ensuring, you're on top of what's been said about you online and dealing with it in a professional manner. The consequences of not dealing with what is said about you online can be very very serious. You have to monitor what is being said about you whether a positive or negative, and respond to it immediately with a well thought-out response.

DDB Podcast Intro

Storytelling is great! But importantly, you understand the functional part of your product in order to ensure your brand promise is true and consistent with your story and service delivery.

In the content creation process, you have to ensure you have a clear idea of your brand image. 

Not all content is good for your brand. To ensure consistency in your communication, you need to ascertain who your target audience is, the way, and how your audience speaks is also essential.

It is this insight that fosters a greater emotional connection with your audience when done properly. You need to ensure that you put in proper work into ensuring that the content you create sits well with your target audience and is consumable by them.