Death to the Corporate Video
by Guy BauerTools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Copyright: 2023 Umault. All Rights Reserved.
Episodes
When it works, keep doing it
8m · PublishedDon't get bored or try to be too creative if your current formula is driving results.
Key Points:
- Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaic
- Initially, Guy wondered if they were overusing that concept, but realized the flaw in that thinking
- The goal of marketing is to deliver your message effectively to the audience—if you've cracked that code, why change it?
- Guy draws a parallel to working at a radio station playing the same 50 songs on repeat - seems repetitive internally but not to the audience
- Even if some audience overlap, most people don't critique using the same shtick twice if it's impactful
- The bigger risk is deviating from what works and missing with an untested new gimmick
- Jerry Seinfeld: "The rule in Hollywood is when you have a hit, don't touch it because no one knows why it's a hit"
- Breakthroughs in marketing are so rare - changing things up on a whim is irresponsible
- You have to milk a proven winner until interest naturally declines before moving on
Quotes:
"Who cares if insiders perceive a pattern when your audience doesn't?"
"When it works, keep doing it. Do not move on from it."
Episode Links:
Teamwork.com "The Client" movie trailer parody video
Umault's past Halloween video promos
Market to the human source code, not the trendy operating system
7m · PublishedTired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.
Learn more about Guy and Umault at umault.com
The fake podcast interview tactic has to stop
9m · PublishedIn this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.
Learn more about Guy and Umault at Umault.com
Your project will fail without this person
11m · PublishedWe unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.
Learn more about Guy at umault.com
Effective marketing is a lot simpler than you think
14m · PublishedDiscover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.
Learn more about Umault at umault.com
Three ways to get stakeholders to approve creative
10m · PublishedWe don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.
Like nurturing houseplants, it's a skill developed over time.
This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process.
Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinking.
Tune in as we reveal how to limit creative options without limiting imagination, turning potential 'no's into enthusiastic 'yes's.
Discover how to transform perceived risks into opportunities for standout marketing.
Learn more about Guy and Umault at umault.com
How creativity is driving our growth
9m · PublishedJoin Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling.
Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm.
This insightful episode offers a unique peek into Umault's year-end reflections and forward-thinking marketing tactics. Tune in for an inspiring journey into creative marketing alchemy!
Learn more at Umault.com
How to get leads…now
16m · PublishedGuy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!
Links we mentioned:
Kids in Space – Parts I-IV
Apple – The Lost Voice
Matomo – Googleheimer
Learn more about Guy and Umault at umault.com
The secret of Umault’s marketing
13m · PublishedGuy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs.
Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns.
Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work.
This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure.
Learn more about Guy and Umault at umault.com
Your audience is not boring
9m · PublishedGuy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!
Learn more about Guy and Umault at umault.com
Death to the Corporate Video has 82 episodes in total of non- explicit content. Total playtime is 31:40:31. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 11th, 2024 12:11.